{"id":23164,"date":"2017-12-01T12:24:02","date_gmt":"2017-12-01T12:24:02","guid":{"rendered":"https:\/\/www.retaildetail.be\/electro\/carrefour-et-fnac-darty-envisagent-une-alliance-dachat\/"},"modified":"2017-12-01T12:24:02","modified_gmt":"2017-12-01T12:24:02","slug":"carrefour-et-fnac-darty-envisagent-une-alliance-dachat","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/electro\/carrefour-et-fnac-darty-envisagent-une-alliance-dachat\/","title":{"rendered":"Carrefour et Fnac Darty envisagent une alliance d\u2019achat"},"content":{"rendered":"<p>Le groupe de supermarch\u00e9s <strong>Carrefour <\/strong>et l\u2019enseigne d\u2019\u00e9lectronique <strong>Fnac Darty <\/strong>envisagent une alliance en vue de mutualiser leurs achats de produits \u00e9lectroniques et \u00e9lectrom\u00e9nagers. En unissant leurs forces ils pourront faire pression sur les prix.<\/p>\n<p><!--break--><\/p>\n<h2>Pression sur les prix<\/h2>\n<p>Cette alliance serait int\u00e9ressante surtout pour\u00a0 Fnac Darty, car elle concerne l\u2019ensemble de son assortiment, alors que pour Carrefour il ne s\u2019agit que d\u2019une partie de son offre. Pour Carrefour cette collaboration serait n\u00e9anmoins strat\u00e9gique face \u00e0 ses grands concurrents qui ont d\u00e9j\u00e0 conclu de tels partenariat.<\/p>\n<p>\nEn s\u2019associant les deux entreprises pourront exiger des prix plus avantageux aupr\u00e8s de leurs fournisseurs et ainsi g\u00e9n\u00e9rer des b\u00e9n\u00e9fices plus importants.<\/p>\n<p>\nAlexandre Bompard, \u00e0 la t\u00eate de Carrefour et ex-PDG de Fnac Darty, jouera incontestablement un r\u00f4le cl\u00e9 dans les discussions. Cette collaboration pourrait conduire notamment \u00e0 l\u2019implantation de shop-in-shops Fnac dans les magasins Carrefour.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le groupe de supermarch\u00e9s Carrefour et l\u2019enseigne d\u2019\u00e9lectronique Fnac Darty envisagent une alliance en vue de mutualiser leurs achats de produits \u00e9lectroniques et \u00e9lectrom\u00e9nagers. En unissant leurs forces ils pourront faire pression sur les prix. Pression sur les prix Cette alliance serait int\u00e9ressante surtout pour\u00a0 Fnac Darty, car elle concerne l\u2019ensemble de son assortiment, alors [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":23161,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-23164","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-electro"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Carrefour et Fnac Darty envisagent une alliance d\u2019achat - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le groupe de supermarch\u00e9s Carrefour et l\u2019enseigne d\u2019\u00e9lectronique Fnac Darty envisagent une alliance en vue de mutualiser leurs achats de produits \u00e9lectroniques et \u00e9lectrom\u00e9nagers. 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