{"id":23255,"date":"2017-12-06T14:08:04","date_gmt":"2017-12-06T14:08:04","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/hema-ouvre-son-premier-flagship-store-belge-selon-le-concept-international\/"},"modified":"2017-12-06T14:08:04","modified_gmt":"2017-12-06T14:08:04","slug":"hema-ouvre-son-premier-flagship-store-belge-selon-le-concept-international","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/hema-ouvre-son-premier-flagship-store-belge-selon-le-concept-international\/","title":{"rendered":"Hema ouvre son premier flagship store belge selon le concept international"},"content":{"rendered":"<p>Ce mercredi 6 d\u00e9cembre l\u2019enseigne n\u00e9erlandaise <strong>Hema<\/strong> a ouvert son premier flagship store belge selon la formule internationale \u00e0 la Place de la Monnaie \u00e0 Bruxelles. Fin de cette semaine un magasin de ce type ouvrira \u00e9galement \u00e0 Anvers.<\/p>\n<p><!--break--><\/p>\n<h2>\u2018Lekker Hema\u2019<\/h2>\n<p>L\u2019une des innovations marquantes de cette formule internationale est le nouveau concept \u2018Lekker Hema\u2019 pour les restaurants et les d\u00e9partements food. Les restaurants ont \u00e9t\u00e9 enti\u00e8rement r\u00e9am\u00e9nag\u00e9s avec des comptoirs s\u00e9par\u00e9s o\u00f9 les clients peuvent se faire pr\u00e9parer des salades, des frites faites maison, des p\u00e2tes, pizzas et potages frais, ainsi que des sandwichs sains. Les restaurants ne sont plus exploit\u00e9s par le personnel de magasin, mais par une \u00e9quipe horeca sp\u00e9cialis\u00e9e.<\/p>\n<p>\nCes derniers mois la formule internationale a d\u00e9j\u00e0 \u00e9t\u00e9 d\u00e9ploy\u00e9e dans 70 magasin belges et 316 magasins n\u00e9erlandais de petit format. A pr\u00e9sent le groupe teste le concept pour grand format dans cinq points de vente, notamment \u00e0 Bruxelles et Anvers. Les trois autres magasins pilotes se situent aux Pays-Bas.<\/p>\n<p>\nDans ce nouveau concept la surface de vente est subdivis\u00e9e en diff\u00e9rents univers, regroupant les produits de mani\u00e8re claire et logique. Dans le rayon produits de beaut\u00e9, au look totalement neuf, l\u2019enseigne joue la carte de l\u2019exp\u00e9rience, avec la possibilit\u00e9 de tester de multiples produits.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ce mercredi 6 d\u00e9cembre l\u2019enseigne n\u00e9erlandaise Hema a ouvert son premier flagship store belge selon la formule internationale \u00e0 la Place de la Monnaie \u00e0 Bruxelles. Fin de cette semaine un magasin de ce type ouvrira \u00e9galement \u00e0 Anvers. \u2018Lekker Hema\u2019 L\u2019une des innovations marquantes de cette formule internationale est le nouveau concept \u2018Lekker Hema\u2019 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":23252,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-23255","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hema ouvre son premier flagship store belge selon le concept international - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Ce mercredi 6 d\u00e9cembre l\u2019enseigne n\u00e9erlandaise Hema a ouvert son premier flagship store belge selon la formule internationale \u00e0 la Place de la Monnaie \u00e0 Bruxelles. 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