{"id":23267,"date":"2017-12-07T07:05:13","date_gmt":"2017-12-07T07:05:13","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/comment-limmobilier-commercial-repond-il-a-levolution-du-comportement-dachat-2\/"},"modified":"2017-12-07T07:05:13","modified_gmt":"2017-12-07T07:05:13","slug":"comment-limmobilier-commercial-repond-il-a-levolution-du-comportement-dachat-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/comment-limmobilier-commercial-repond-il-a-levolution-du-comportement-dachat-2\/","title":{"rendered":"Comment l\u2019immobilier commercial r\u00e9pond-il \u00e0 l\u2019\u00e9volution du comportement d\u2019achat ?"},"content":{"rendered":"<p>L\u2019e-commerce ne supplante pas le magasin physique, mais stimule les retailers et les centres commerciaux \u00e0 d\u00e9ployer des concepts innovants. Il s\u2019agit de r\u00e9pondre aux attentes des millennials et de la g\u00e9n\u00e9ration Z, estime le conseiller immobilier JLL.<\/p>\n<p><!--break--><\/p>\n<h2>\u2018Shopping hubs\u2019<\/h2>\n<p>Selon l\u2019analyse de JLL, 2017 a \u00e9t\u00e9 une ann\u00e9e \u2018moyenne\u2019 pour le secteur de l\u2019immobilier commercial, avec d\u2019ici fin d\u00e9cembre environ 350.000 m\u00b2 d\u2019espaces commerciaux lou\u00e9s, via 681 transactions :\u00a0 donc nettement moins que les 450.000 m\u00b2 de 2016. A noter toutefois que l\u2019ann\u00e9e derni\u00e8re bon nombre de grands projets, tels que Rive Gauche, Docks Bruxsel et l\u2019extension des Grands Pr\u00e9s, ont ouvert leurs portes. Par ailleurs en 2017 il y a eu moins de r\u00e9ceptions d\u00e9finitives de retail parks\u00a0 (seulement 60.000 m\u00b2, contre une moyenne quinquennal de 164.000 m\u00b2 par an).<\/p>\n<p>\nLes loyers dans les rues commer\u00e7antes exclusives sont rest\u00e9s stables : 2.000 euros par m\u00b2 par an. Toutefois les moyennes sont parfois trompeuses : le Meir \u00e0 Anvers est attractif sur toute sa longueur ; la rue Neuve \u00e0 Bruxelles par contre est plus pris\u00e9e c\u00f4t\u00e9 sud (o\u00f9 la jonction avec The Mint est un atout), tandis que sa cote baisse \u00e0 hauteur de City 2. Le passage dans les centres commerciaux couverts diminue et par cons\u00e9quent les loyers aussi. En revanche les prix augmentent dans les retail parks, o\u00f9 la demande d\u00e9passe l\u2019offre. Malgr\u00e9 le regain d\u2019int\u00e9r\u00eat pour les centres-villes, bon nombre de retailers continuent de s\u2019orienter vers la p\u00e9riph\u00e9rie, pr\u00e9cise Thierry Debourse, responsable retail : \u00ab Dans ce domaine H&amp;M donne le ton et les autres acteurs suivent. On observe \u00e9galement l\u2019apparition de \u2018shopping hubs\u2019, un mix de retail physique et de points de retrait du e-commerce. \u00bb<\/p>\n<h2>\nDiversification de l\u2019offre<\/h2>\n<p>La croissance du e-commerce ne se traduit pas par un recul du magasin physique, souligne Debourse, surtout en Belgique o\u00f9 la part de l\u2019online reste plut\u00f4t limit\u00e9e. M\u00eame les millennials et la g\u00e9n\u00e9ration Z aiment faire leur shopping dans les magasins physiques. \u00ab Mais la question est de savoir dans quels magasins ? Nous constatons un changement dans le paysage du retail. \u00bb L\u2019immobilier commercial suit l\u2019\u00e9volution du comportement d\u2019achat du consommateur.<\/p>\n<p>\nQuelques tendances\u00a0:<\/p>\n<ul>\n<li>Les grandes cha\u00eenes internationales diversifient leur offre, comme le groupe H&amp;M par exemple, qui r\u00e9cemment a lanc\u00e9 les marques Moki et Weekday \u00e0 Anvers et Arket \u00e0 l\u2019avenue de la Toison d\u2019Or \u00e0 Bruxelles. Le groupe Inditex se diversifie avec Pull &amp; Bear et Oysho et recherche des espaces commerciaux pour son concept Stradivarius. AS Adventure a lanc\u00e9 les concepts Juttu et Yaya.<\/li>\n<li>De nouveaux concepts urbains, comme le concept Ikea city par exemple,\u00a0 s\u2019adressent aux millennials qui souhaitent faire leur shopping en centre-ville. Decathlon aussi a lanc\u00e9 un concept citadin dans le centre commercial The Mint.\u00a0 De nouveaux concepts apparaissent \u00e9galement dans le segment de la beaut\u00e9, notamment Atelier Rebul, NYX, Kiko, M.A.C. ou encore Bobbi Brown.<\/li>\n<li>Souvent les nouveaux venus s\u2019installent d\u2019abord \u00e0 Bruxelles et Anvers, ou dans d\u2019autres villes faisant partie des \u2018Mains Six\u2019 (Gand, Hasselt, Li\u00e8ge ou Bruges). Quelques exemples : la marque de cosm\u00e9tiques Atelier Rebul (pr\u00e9sente dans diff\u00e9rents centres-villes), Kiabi (M\u00e9diacit\u00e9 Li\u00e8ge et The Mint) et Uniqlo (The Mint). De nouvelles enseignes ont fait leur apparition dans le domaine de l\u2019optique (notamment Ace&amp;Tate et Eyes+More) et dans le secteur de la chaussure (Dr. Martens et The Athlete\u2019s Foot). Le retailer de luxe Prada est un nouveau au boulevard de Waterloo \u00e0 Bruxelles.<\/li>\n<li>Les enseignes discount, tels que Trafic et Action, ressentent moins la mont\u00e9e des ventes en ligne et son expansifs.<\/li>\n<li>La part du Food &amp;Beverage dans les centres commerciaux et les rues commer\u00e7antes continue de grimper et occupe d\u00e9sormais 15% de la surface. Ici tout tourne autour de l\u2019exp\u00e9rience client. A titre d\u2019exemple citons O\u2019Learys, Burger King, Bavet, O\u2019Tacos\u2026 . Les concepts de supermarch\u00e9s tels que F\u00e4rm, Sequoia,\u00a0 Cru et Delitraiteur eux aussi s\u2019\u00e9tendent.<\/li>\n<\/ul>\n<p>\nQuelques grands projets d\u2019immobilier commercial sont en cours de d\u00e9veloppement, notamment Turnova (Turnhout), Quartier Bleu (\u00e0 Hasselt), The Leaf (un retail park de 28.000 m\u00b2 \u00e0 Ternat) et le retail park Gova (18.000 m\u00b2 \u00e0 Lierre), qui accueillera notamment un Decathlon. Les indicateurs \u00e9conomiques tels que la confiance du consommateur et le taux de ch\u00f4mage sont au vert. Les perspectives pour les retailers sont donc plut\u00f4t favorables, conclut Debourse.<\/p>\n<p>\u00a0<\/p>\n<p><strong>Graphique : surface commerciale lou\u00e9e en m\u00b2<\/strong><\/p>\n<p>\u00a0<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"\/sites\/default\/files\/JLLgrafiek.JPG\" style=\"width: 800px;height: 440px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019e-commerce ne supplante pas le magasin physique, mais stimule les retailers et les centres commerciaux \u00e0 d\u00e9ployer des concepts innovants. Il s\u2019agit de r\u00e9pondre aux attentes des millennials et de la g\u00e9n\u00e9ration Z, estime le conseiller immobilier JLL. \u2018Shopping hubs\u2019 Selon l\u2019analyse de JLL, 2017 a \u00e9t\u00e9 une ann\u00e9e \u2018moyenne\u2019 pour le secteur de l\u2019immobilier [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":23264,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-23267","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comment l\u2019immobilier commercial r\u00e9pond-il \u00e0 l\u2019\u00e9volution du comportement d\u2019achat ? - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"L\u2019e-commerce ne supplante pas le magasin physique, mais stimule les retailers et les centres commerciaux \u00e0 d\u00e9ployer des concepts innovants. Il s\u2019agit de r\u00e9pondre aux attentes des millennials et de la g\u00e9n\u00e9ration Z, estime le conseiller immobilier JLL.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/comment-limmobilier-commercial-repond-il-a-levolution-du-comportement-dachat-2\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment l\u2019immobilier commercial r\u00e9pond-il \u00e0 l\u2019\u00e9volution du comportement d\u2019achat ? - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"L\u2019e-commerce ne supplante pas le magasin physique, mais stimule les retailers et les centres commerciaux \u00e0 d\u00e9ployer des concepts innovants. Il s\u2019agit de r\u00e9pondre aux attentes des millennials et de la g\u00e9n\u00e9ration Z, estime le conseiller immobilier JLL.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/comment-limmobilier-commercial-repond-il-a-levolution-du-comportement-dachat-2\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2017-12-07T07:05:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/shutterstock_328010276_3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"dev@grandiz.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"dev@grandiz.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/general\\\/comment-limmobilier-commercial-repond-il-a-levolution-du-comportement-dachat-2\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/general\\\/comment-limmobilier-commercial-repond-il-a-levolution-du-comportement-dachat-2\\\/\"},\"author\":{\"name\":\"dev@grandiz.com\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/ba2d383452a753a3a1ce8cdb349b5fc9\"},\"headline\":\"Comment l\u2019immobilier commercial r\u00e9pond-il \u00e0 l\u2019\u00e9volution du comportement d\u2019achat ?\",\"datePublished\":\"2017-12-07T07:05:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/general\\\/comment-limmobilier-commercial-repond-il-a-levolution-du-comportement-dachat-2\\\/\"},\"wordCount\":777,\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/general\\\/comment-limmobilier-commercial-repond-il-a-levolution-du-comportement-dachat-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/shutterstock_328010276_3.jpg\",\"articleSection\":[\"G\u00e9n\u00e9ral\"],\"inLanguage\":\"fr-FR\",\"copyrightYear\":\"2017\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/general\\\/comment-limmobilier-commercial-repond-il-a-levolution-du-comportement-dachat-2\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/general\\\/comment-limmobilier-commercial-repond-il-a-levolution-du-comportement-dachat-2\\\/\",\"name\":\"Comment l\u2019immobilier commercial r\u00e9pond-il \u00e0 l\u2019\u00e9volution du comportement d\u2019achat ? - RetailDetail BE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/general\\\/comment-limmobilier-commercial-repond-il-a-levolution-du-comportement-dachat-2\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/general\\\/comment-limmobilier-commercial-repond-il-a-levolution-du-comportement-dachat-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/shutterstock_328010276_3.jpg\",\"datePublished\":\"2017-12-07T07:05:13+00:00\",\"description\":\"L\u2019e-commerce ne supplante pas le magasin physique, mais stimule les retailers et les centres commerciaux \u00e0 d\u00e9ployer des concepts innovants. Il s\u2019agit de r\u00e9pondre aux attentes des millennials et de la g\u00e9n\u00e9ration Z, estime le conseiller immobilier JLL.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/general\\\/comment-limmobilier-commercial-repond-il-a-levolution-du-comportement-dachat-2\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/general\\\/comment-limmobilier-commercial-repond-il-a-levolution-du-comportement-dachat-2\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/general\\\/comment-limmobilier-commercial-repond-il-a-levolution-du-comportement-dachat-2\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/shutterstock_328010276_3.jpg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/shutterstock_328010276_3.jpg\",\"width\":1000,\"height\":667},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/general\\\/comment-limmobilier-commercial-repond-il-a-levolution-du-comportement-dachat-2\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Comment l\u2019immobilier commercial r\u00e9pond-il \u00e0 l\u2019\u00e9volution du comportement d\u2019achat ?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"name\":\"RetailDetail BE\",\"description\":\"News\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\",\"name\":\"RetailDetail BE\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"width\":131,\"height\":70,\"caption\":\"RetailDetail BE\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/ba2d383452a753a3a1ce8cdb349b5fc9\",\"name\":\"dev@grandiz.com\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5f53ce9fb6eed4a60e5aaaa712be8773880fa9459d9cac9bc4aa4fdbce3f447f?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5f53ce9fb6eed4a60e5aaaa712be8773880fa9459d9cac9bc4aa4fdbce3f447f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5f53ce9fb6eed4a60e5aaaa712be8773880fa9459d9cac9bc4aa4fdbce3f447f?s=96&d=mm&r=g\",\"caption\":\"dev@grandiz.com\"},\"sameAs\":[\"http:\\\/\\\/preprod.retaildetail.be\"],\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/author\\\/devgrandiz-com\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Comment l\u2019immobilier commercial r\u00e9pond-il \u00e0 l\u2019\u00e9volution du comportement d\u2019achat ? - RetailDetail BE","description":"L\u2019e-commerce ne supplante pas le magasin physique, mais stimule les retailers et les centres commerciaux \u00e0 d\u00e9ployer des concepts innovants. Il s\u2019agit de r\u00e9pondre aux attentes des millennials et de la g\u00e9n\u00e9ration Z, estime le conseiller immobilier JLL.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.retaildetail.be\/fr\/news\/general\/comment-limmobilier-commercial-repond-il-a-levolution-du-comportement-dachat-2\/","og_locale":"fr_FR","og_type":"article","og_title":"Comment l\u2019immobilier commercial r\u00e9pond-il \u00e0 l\u2019\u00e9volution du comportement d\u2019achat ? - RetailDetail BE","og_description":"L\u2019e-commerce ne supplante pas le magasin physique, mais stimule les retailers et les centres commerciaux \u00e0 d\u00e9ployer des concepts innovants. Il s\u2019agit de r\u00e9pondre aux attentes des millennials et de la g\u00e9n\u00e9ration Z, estime le conseiller immobilier JLL.","og_url":"https:\/\/www.retaildetail.be\/fr\/news\/general\/comment-limmobilier-commercial-repond-il-a-levolution-du-comportement-dachat-2\/","og_site_name":"RetailDetail BE","article_published_time":"2017-12-07T07:05:13+00:00","og_image":[{"width":1000,"height":667,"url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/shutterstock_328010276_3.jpg","type":"image\/jpeg"}],"author":"dev@grandiz.com","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"dev@grandiz.com","Dur\u00e9e de lecture estim\u00e9e":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.retaildetail.be\/fr\/news\/general\/comment-limmobilier-commercial-repond-il-a-levolution-du-comportement-dachat-2\/#article","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/general\/comment-limmobilier-commercial-repond-il-a-levolution-du-comportement-dachat-2\/"},"author":{"name":"dev@grandiz.com","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/ba2d383452a753a3a1ce8cdb349b5fc9"},"headline":"Comment l\u2019immobilier commercial r\u00e9pond-il \u00e0 l\u2019\u00e9volution du comportement d\u2019achat ?","datePublished":"2017-12-07T07:05:13+00:00","mainEntityOfPage":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/general\/comment-limmobilier-commercial-repond-il-a-levolution-du-comportement-dachat-2\/"},"wordCount":777,"publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"image":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/general\/comment-limmobilier-commercial-repond-il-a-levolution-du-comportement-dachat-2\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/shutterstock_328010276_3.jpg","articleSection":["G\u00e9n\u00e9ral"],"inLanguage":"fr-FR","copyrightYear":"2017","copyrightHolder":{"@id":"https:\/\/www.retaildetail.be\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.retaildetail.be\/fr\/news\/general\/comment-limmobilier-commercial-repond-il-a-levolution-du-comportement-dachat-2\/","url":"https:\/\/www.retaildetail.be\/fr\/news\/general\/comment-limmobilier-commercial-repond-il-a-levolution-du-comportement-dachat-2\/","name":"Comment l\u2019immobilier commercial r\u00e9pond-il \u00e0 l\u2019\u00e9volution du comportement d\u2019achat ? - RetailDetail BE","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/general\/comment-limmobilier-commercial-repond-il-a-levolution-du-comportement-dachat-2\/#primaryimage"},"image":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/general\/comment-limmobilier-commercial-repond-il-a-levolution-du-comportement-dachat-2\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/shutterstock_328010276_3.jpg","datePublished":"2017-12-07T07:05:13+00:00","description":"L\u2019e-commerce ne supplante pas le magasin physique, mais stimule les retailers et les centres commerciaux \u00e0 d\u00e9ployer des concepts innovants. Il s\u2019agit de r\u00e9pondre aux attentes des millennials et de la g\u00e9n\u00e9ration Z, estime le conseiller immobilier JLL.","breadcrumb":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/general\/comment-limmobilier-commercial-repond-il-a-levolution-du-comportement-dachat-2\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.retaildetail.be\/fr\/news\/general\/comment-limmobilier-commercial-repond-il-a-levolution-du-comportement-dachat-2\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.retaildetail.be\/fr\/news\/general\/comment-limmobilier-commercial-repond-il-a-levolution-du-comportement-dachat-2\/#primaryimage","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/shutterstock_328010276_3.jpg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/shutterstock_328010276_3.jpg","width":1000,"height":667},{"@type":"BreadcrumbList","@id":"https:\/\/www.retaildetail.be\/fr\/news\/general\/comment-limmobilier-commercial-repond-il-a-levolution-du-comportement-dachat-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.retaildetail.be\/fr\/"},{"@type":"ListItem","position":2,"name":"Comment l\u2019immobilier commercial r\u00e9pond-il \u00e0 l\u2019\u00e9volution du comportement d\u2019achat ?"}]},{"@type":"WebSite","@id":"https:\/\/www.retaildetail.be\/nl\/#website","url":"https:\/\/www.retaildetail.be\/nl\/","name":"RetailDetail BE","description":"News","publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.retaildetail.be\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.retaildetail.be\/nl\/#organization","name":"RetailDetail BE","url":"https:\/\/www.retaildetail.be\/nl\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","width":131,"height":70,"caption":"RetailDetail BE"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/ba2d383452a753a3a1ce8cdb349b5fc9","name":"dev@grandiz.com","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/5f53ce9fb6eed4a60e5aaaa712be8773880fa9459d9cac9bc4aa4fdbce3f447f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/5f53ce9fb6eed4a60e5aaaa712be8773880fa9459d9cac9bc4aa4fdbce3f447f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5f53ce9fb6eed4a60e5aaaa712be8773880fa9459d9cac9bc4aa4fdbce3f447f?s=96&d=mm&r=g","caption":"dev@grandiz.com"},"sameAs":["http:\/\/preprod.retaildetail.be"],"url":"https:\/\/www.retaildetail.be\/fr\/author\/devgrandiz-com\/"}]}},"jetpack_featured_media_url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/shutterstock_328010276_3.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/23267","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/comments?post=23267"}],"version-history":[{"count":0,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/23267\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/media\/23264"}],"wp:attachment":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/media?parent=23267"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/categories?post=23267"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/tags?post=23267"},{"taxonomy":"people","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/people?post=23267"},{"taxonomy":"extra","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/extra?post=23267"},{"taxonomy":"company","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/company?post=23267"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/topic?post=23267"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/region?post=23267"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}