{"id":23345,"date":"2017-12-11T16:05:37","date_gmt":"2017-12-11T16:05:37","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/dr-oetker-a-la-conquete-de-la-boulangerie-industrielle-belge\/"},"modified":"2017-12-11T16:05:37","modified_gmt":"2017-12-11T16:05:37","slug":"dr-oetker-a-la-conquete-de-la-boulangerie-industrielle-belge","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/dr-oetker-a-la-conquete-de-la-boulangerie-industrielle-belge\/","title":{"rendered":"Dr. Oetker \u00e0 la conqu\u00eate de la boulangerie industrielle belge"},"content":{"rendered":"<p>L\u2019allemand <strong>Oetker Gruppe<\/strong>, connu notamment pour ses pizzas surgel\u00e9es Dr. Oetker, a rachet\u00e9 la boulangerie industrielle belge <strong>Diversi Foods<\/strong>, grand fournisseur de pain surgel\u00e9 aux supermarch\u00e9s belges et n\u00e9erlandais.<\/p>\n<p><!--break--><\/p>\n<h2>Pain surgel\u00e9<\/h2>\n<p>Diversi Foods fabrique divers produits de boulangerie, mais doit son nom essentiellement aux pains surgel\u00e9s, cuits sur place dans les supermarch\u00e9s. L\u2019entreprise dispose d\u2019usines en Belgique, aux Pays-Bas, en Pologne et au Royaume-Uni. En 2014 elle est pass\u00e9e aux mains de Waterland, qui gr\u00e2ce \u00e0 diverses reprises a fortement d\u00e9velopp\u00e9 la production. L\u2019an dernier son chiffre d\u2019affaires a atteint 136,9 millions d\u2019euros, dont 55,3 millions d\u2019euros en Belgique. Cette ann\u00e9e le chiffre d\u2019affaires devrait d\u00e9passer les 150 millions d\u2019euros.<\/p>\n<p>\nCette acquisition permettra \u00e0 Oetker Gruppe d\u2019\u00e9tendre ses activit\u00e9s de boulangerie, regroup\u00e9es sous le nom <strong>Martin Braun<\/strong>, vers d\u2019autres pays, en plus de l\u2019Allemagne, l\u2019Italie et la France.\u00a0 Cette division propose un assortiment ax\u00e9 sur les croissants et la p\u00e2tisserie, plus que sur le pain, et r\u00e9alise un chiffre d\u2019affaires de 350 millions d\u2019euros.<\/p>\n<h2>\nPersonnel maintenu<\/h2>\n<p>\u00ab Apr\u00e8s la reprise Martin Braun pourra proposer son assortiment complet de produits de boulangerie surgel\u00e9s en Europe. Ainsi notre service s\u2019\u00e9tendra consid\u00e9rablement \u00bb, explique le pr\u00e9sident Detlev Kr\u00fcger dans le journal De Tijd.<\/p>\n<p>\nLa reprise n\u2019aura pas d\u2019impact sur la direction et le personnel de Diversi Foods qui seront maintenus. L\u2019entreprise continuera d\u2019op\u00e9rer de mani\u00e8re autonome. Le montant de la transaction n\u2019a pas \u00e9t\u00e9 communiqu\u00e9.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019allemand Oetker Gruppe, connu notamment pour ses pizzas surgel\u00e9es Dr. Oetker, a rachet\u00e9 la boulangerie industrielle belge Diversi Foods, grand fournisseur de pain surgel\u00e9 aux supermarch\u00e9s belges et n\u00e9erlandais. Pain surgel\u00e9 Diversi Foods fabrique divers produits de boulangerie, mais doit son nom essentiellement aux pains surgel\u00e9s, cuits sur place dans les supermarch\u00e9s. L\u2019entreprise dispose d\u2019usines [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":23342,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-23345","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dr. Oetker \u00e0 la conqu\u00eate de la boulangerie industrielle belge - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"L\u2019allemand Oetker Gruppe, connu notamment pour ses pizzas surgel\u00e9es Dr. Oetker, a rachet\u00e9 la boulangerie industrielle belge Diversi Foods, grand 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