{"id":2346,"date":"2012-11-28T13:09:18","date_gmt":"2012-11-28T13:09:18","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/lotus-acquiert-les-biscuits-dinosaurus\/"},"modified":"2012-11-28T13:09:18","modified_gmt":"2012-11-28T13:09:18","slug":"lotus-acquiert-les-biscuits-dinosaurus","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/lotus-acquiert-les-biscuits-dinosaurus\/","title":{"rendered":"Lotus acquiert les biscuits Dinosaurus"},"content":{"rendered":"<h2>Lotus partage le g\u00e2teau avec les Espagnols<\/h2>\n<p>Lotus a \u00e9mis une offre commune avec le groupe agroalimentaire espagnol Nutrexpa sur Galletas Artiach :\u00a0 Nutrexpa rach\u00e8te les actions du fabricant de biscuits espagnol, alors que Lotus acquiert les droits de propri\u00e9t\u00e9 intellectuelle du concept Dinosaurus sur les march\u00e9s\u00a0 en dehors de l\u2019Espagne, le Portugal, le Maroc, l\u2019Alg\u00e9rie et le Mexique. Toutefois les deux transactions doivent encore \u00eatre approuv\u00e9es par les autorit\u00e9s de la concurrence.<\/p>\n<p>Lotus Bakeries sera autoris\u00e9 \u00e0 commercialiser les biscuits Dinosaurus \u00e0 partir du mois de juillet 2013, date \u00e0 laquelle expirera le contrat de licence octroy\u00e9 par Artiach \u00e0 la biscuiterie Lu\u00a0 pour la Belgique et la France.<\/p>\n<h2>\n<br \/>Le biscuit le mieux vendu en Belgique<\/h2>\n<p>Selon Lotus, les biscuits Dinosaurus en Belgique et en France repr\u00e9sentent un chiffre d\u2019affaires de pr\u00e8s de 18 millions d\u2019euros. Apr\u00e8s Lotus Frangipane, Dinausorus est actuellement le biscuit qui se vend le mieux en Belgique en nombre d\u2019unit\u00e9s. Il est donc \u00e9galement le biscuit pour enfants le plus populaire.<\/p>\n<p>Le groupe Lotus Bakeries fabriquera\u00a0 lui-m\u00eame les biscuits Dinosaurus,\u00a0 probablement \u00e0 Lembeke. Ceci n\u00e9cessitera un investissement de 8 millions d\u2019euros. En attendant que la nouvelle ligne de production soit op\u00e9rationnelle, Lotus fera fabriquer les biscuits chez Nutrexpa.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><em>Traduction : Marie-No\u00eblle Masure<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lotus partage le g\u00e2teau avec les Espagnols Lotus a \u00e9mis une offre commune avec le groupe agroalimentaire espagnol Nutrexpa sur Galletas Artiach :\u00a0 Nutrexpa rach\u00e8te les actions du fabricant de biscuits espagnol, alors que Lotus acquiert les droits de propri\u00e9t\u00e9 intellectuelle du concept Dinosaurus sur les march\u00e9s\u00a0 en dehors de l\u2019Espagne, le Portugal, le Maroc, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-2346","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lotus acquiert les biscuits Dinosaurus - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/lotus-acquiert-les-biscuits-dinosaurus\/\" \/>\n<meta property=\"og:locale\" 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