{"id":23572,"date":"2017-12-21T15:11:16","date_gmt":"2017-12-21T15:11:16","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/les-supermarches-ont-a-nouveau-la-cote-aupres-des-investisseurs\/"},"modified":"2017-12-21T15:11:16","modified_gmt":"2017-12-21T15:11:16","slug":"les-supermarches-ont-a-nouveau-la-cote-aupres-des-investisseurs","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/les-supermarches-ont-a-nouveau-la-cote-aupres-des-investisseurs\/","title":{"rendered":"Les supermarch\u00e9s ont \u00e0 nouveau la cote aupr\u00e8s des investisseurs"},"content":{"rendered":"

Les actions des enseignes de supermarch\u00e9s europ\u00e9ennes ont retrouv\u00e9 les faveurs des experts boursiers. La crainte face \u00e0 Amazon <\/strong>est excessive et le secteur food a \u00e9t\u00e9 trop discr\u00e9dit\u00e9, estiment les gestionnaires de fonds dans leurs pr\u00e9visions pour 2018.<\/p>\n

<\/p>\n

La crainte face \u00e0 Amazon est exag\u00e9r\u00e9e<\/h2>\n

Plusieurs grands fonds d\u2019actions vont reprendre davantage de cha\u00eenes du supermarch\u00e9s dans leur portefeuille d\u2019investissement. Le secteur food a \u00e9t\u00e9 trop discr\u00e9dit\u00e9, explique Ian Ormiston, gestionnaire de fonds europ\u00e9en chez Old Mutual Global Investors, lors d\u2019un briefing pour investisseurs boursiers \u00e0 Londres. Son fonds d\u00e9tient des actions tant d\u2019 hold Delhaize <\/strong>que de Carrefour<\/strong>.<\/p>\n

\nCertes, la concurrence augmente, mais la menace d\u2019Amazon est surestim\u00e9e, indiquent les investisseurs. Aldi <\/strong>et Lidl <\/strong>repr\u00e9sentent un plus grand danger pour l\u2019univers des supermarch\u00e9s que le g\u00e9ant de Seattle.<\/p>\n

\nAhold Delhaize fait mieux que l\u2019action<\/h2>\n

\u00ab Dans bon nombre d\u2019autres secteurs la crainte face \u00e0 Amazon est justifi\u00e9e<\/a>, vu la d\u00e9flation des prix, \u00e9tant donn\u00e9 qu\u2019Amazon gr\u00e2ce \u00e0 son pouvoir d\u2019achat peut op\u00e9rer de mani\u00e8re plus efficace \u00bb, explique Ormiston \u00e0 Bloomberg. \u00ab Mais dans le food je ne pense pas qu\u2019ils joueront sur les prix, vu ce qu\u2019ils ont achet\u00e9. \u00bb L\u2019investisseur fait r\u00e9f\u00e9rence ici \u00e0 Whole Foods <\/strong>et son image prix premium.<\/p>\n

\nLe secteur des supermarch\u00e9s en Europe ne se ressentira pas de sit\u00f4t l\u2019impact d\u2019Amazon, confirment d\u2019autres gestionnaires de portefeuille \u00e0 Londres, qui plus est les retailers alimentaires avec des magasins physiques. Ahold Delhaize par exemple, dont l\u2019action a fortement chut\u00e9 ces derniers mois, fait mieux que ne laisse para\u00eetre le cours de l\u2019action, indiquent les analystes. De plus le projet de rachat d\u2019actions propres pour un montant de deux milliards d\u2019euros au cours de l\u2019an prochain, fera d\u2019Ahold Delhaize un gagnant en 2018.<\/p>\n

\nCarrefour doit d\u2019abord faire cro\u00eetre ses volumes<\/h2>\n

Afin d\u2019att\u00e9nuer la pression sur les prix et les marges, les supermarch\u00e9s doivent changer leur mode de collaboration avec les fournisseurs, estime Ormiston. L\u2019alliance se Carrefour et Fnac Darty<\/strong>, par exemple, est un pas dans la bonne direction, car \u00e0 long terme cela permettra notamment d\u2019utiliser la surface de vente de mani\u00e8re plus efficace.<\/p>\n

\nCertains analystes boursiers s\u2019inqui\u00e8tent n\u00e9anmoins du plan de transformation annonc\u00e9 par Carrefour au mois de janvier. R\u00e9duire encore davantage les co\u00fbts leur semble une mauvaise id\u00e9e, car le groupe fran\u00e7ais continue de perdre du terrain en termes de volume et de parts de march\u00e9. Selon les analystes, il faudrait donc d\u2019abord que Carrefour booste ses ventes, car les \u00e9conomies de co\u00fbts ne peuvent \u00eatre efficaces qu\u2019une fois les volumes stables et en croissance. Sans quoi Carrefour risque de se retrouver dans une spirale n\u00e9gative.
\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Les actions des enseignes de supermarch\u00e9s europ\u00e9ennes ont retrouv\u00e9 les faveurs des experts boursiers. La crainte face \u00e0 Amazon est excessive et le secteur food a \u00e9t\u00e9 trop discr\u00e9dit\u00e9, estiment les gestionnaires de fonds dans leurs pr\u00e9visions pour 2018. La crainte face \u00e0 Amazon est exag\u00e9r\u00e9e Plusieurs grands fonds d\u2019actions vont reprendre davantage de cha\u00eenes […]<\/p>\n","protected":false},"author":1,"featured_media":23569,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-23572","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"\nLes supermarch\u00e9s ont \u00e0 nouveau la cote aupr\u00e8s des investisseurs - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Les actions des enseignes de supermarch\u00e9s europ\u00e9ennes ont retrouv\u00e9 les faveurs des experts boursiers. 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