{"id":23767,"date":"2018-01-08T11:27:34","date_gmt":"2018-01-08T11:27:34","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/hans-anders-nomme-un-directeur-omnicanal\/"},"modified":"2018-01-08T11:27:34","modified_gmt":"2018-01-08T11:27:34","slug":"hans-anders-nomme-un-directeur-omnicanal","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/hans-anders-nomme-un-directeur-omnicanal\/","title":{"rendered":"Hans Anders nomme un directeur omnicanal"},"content":{"rendered":"<p>La cha\u00eene d\u2019opticiens <strong>Hans Anders <\/strong>a d\u00e9sign\u00e9\u00a0Bram Bruijns comme directeur omnicanal.\u00a0Il s\u2019agit d\u2019une nouvelle fonction au sein du groupe.\u00a0 Bruijns sera responsable de l\u2019omnicanal sur tous les march\u00e9s de Hans Anders.<\/p>\n<p><!--break--><\/p>\n<h2>\u00ab L\u2019importance du online ne cesse de cro\u00eetre \u00bb<\/h2>\n<p>Bram Bruijns est en fonction chez Hans Anders depuis le d\u00e9but du mois apr\u00e8s avoir quitt\u00e9 l\u2019entreprise de mode WE Fashion o\u00f9 il exer\u00e7ait la fonction de directeur e-commerce.\u00a0 Avant cela, il a occup\u00e9 un poste similaire chez Kijkshop pendant quatre ans.\u00a0 Chez Hans Anders, Bruijns va superviser l\u2019int\u00e9gration du online et du offline aux Pays-Bas, mais \u00e9galement en Belgique, en France et chez Direkt Optik en Su\u00e8de.\u00a0 \u00ab La plupart des clients ach\u00e8tent leurs produits optiques et auditifs dans nos magasins physiques, mais les canaux en ligne sont de plus en plus importants dans le processus d\u2019orientation avant l\u2019achat \u00bb, pr\u00e9cise un porte-parole \u00e0 RetailTrends.<\/p>\n<p>\nContrairement \u00e0 la plupart des concurrents, Hans Anders vend \u00e9galement des lunettes compl\u00e8tes via son webshop.\u00a0 Selon la cha\u00eene, c\u2019est tout \u00e0 faisable pour les personnes qui connaissent la dioptrie de leurs verres de lunettes et qui sont par exemple \u00e0 la recherche d\u2019une seconde paire de lunettes \u00e0 prix r\u00e9duit.\u00a0\u00a0 Lors des commandes faites en ligne, la plupart des autres cha\u00eenes d\u2019opticiens demandent \u00e9galement \u00e0 leurs clients de r\u00e9gler les d\u00e9tails en magasin.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La cha\u00eene d\u2019opticiens Hans Anders a d\u00e9sign\u00e9\u00a0Bram Bruijns comme directeur omnicanal.\u00a0Il s\u2019agit d\u2019une nouvelle fonction au sein du groupe.\u00a0 Bruijns sera responsable de l\u2019omnicanal sur tous les march\u00e9s de Hans Anders. \u00ab L\u2019importance du online ne cesse de cro\u00eetre \u00bb Bram Bruijns est en fonction chez Hans Anders depuis le d\u00e9but du mois apr\u00e8s avoir [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":23764,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-23767","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hans Anders nomme un directeur omnicanal - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"La cha\u00eene d\u2019opticiens Hans Anders a d\u00e9sign\u00e9 Bram Bruijns comme directeur omnicanal. 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