{"id":23876,"date":"2018-01-12T09:07:07","date_gmt":"2018-01-12T09:07:07","guid":{"rendered":"https:\/\/www.retaildetail.be\/maison-deco\/ikea-ouvre-un-pop-a-la-rue-dansaert-a-bruxelles-2\/"},"modified":"2018-01-12T09:07:07","modified_gmt":"2018-01-12T09:07:07","slug":"ikea-ouvre-un-pop-a-la-rue-dansaert-a-bruxelles-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/ikea-ouvre-un-pop-a-la-rue-dansaert-a-bruxelles-2\/","title":{"rendered":"Ikea ouvre un pop-up \u00e0 la rue Dansaert \u00e0 Bruxelles"},"content":{"rendered":"<p>Le g\u00e9ant su\u00e9dois de l\u2019ameublement <strong>Ikea <\/strong>a ouvert un pop-up au centre de Bruxelles, dans la rue Dansaert plus pr\u00e9cis\u00e9ment. Les clients pourront y admirer quelques pi\u00e8ces de la collection Delaktig, mais ne pourront toutefois rien y acheter.<\/p>\n<p><!--break--><\/p>\n<h2>Collection modulaire<\/h2>\n<p>\u00ab L\u2019objectif est de montrer aux consommateurs ce qu\u2019ils peuvent faire avec les pi\u00e8ces de cette nouvelle collection temporaire \u00bb, explique Colombine Nicolay d\u2019Ikea \u00e0 Bruzz. Cette collection a \u00e9t\u00e9 d\u00e9velopp\u00e9e en collaboration avec l\u2019entreprise de design textile BEMZ, le designer Tom Dixon et des \u00e9tudiants en design du monde entier.<\/p>\n<p>\nGr\u00e2ce \u00e0 ce nouveau concept, Ikea esp\u00e8re atteindre des consommateurs qui autrement ne se rendraient pas dans un magasin Ikea. La particularit\u00e9 de la collection Delaktig r\u00e9side dans le fait qu\u2019elle permet au client de composer son propre meuble \u00e0 partir de diff\u00e9rentes pi\u00e8ces de base.<\/p>\n<p>\nLa collection sera lanc\u00e9e officiellement en f\u00e9vrier, mais est pr\u00e9sent\u00e9e en avant- premi\u00e8re de 13 au 31 janvier dans la galerie Delaktig dans la rue Dansaert \u00e0 Bruxelles.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le g\u00e9ant su\u00e9dois de l\u2019ameublement Ikea a ouvert un pop-up au centre de Bruxelles, dans la rue Dansaert plus pr\u00e9cis\u00e9ment. Les clients pourront y admirer quelques pi\u00e8ces de la collection Delaktig, mais ne pourront toutefois rien y acheter. Collection modulaire \u00ab L\u2019objectif est de montrer aux consommateurs ce qu\u2019ils peuvent faire avec les pi\u00e8ces de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":23873,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-23876","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maison-deco"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ikea ouvre un pop-up \u00e0 la rue Dansaert \u00e0 Bruxelles - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le g\u00e9ant su\u00e9dois de l\u2019ameublement Ikea a ouvert un pop-up au centre de Bruxelles, dans la rue Dansaert plus pr\u00e9cis\u00e9ment. 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