{"id":23942,"date":"2018-01-15T12:52:50","date_gmt":"2018-01-15T12:52:50","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/hema-simplante-au-moyen-orient\/"},"modified":"2018-01-15T12:52:50","modified_gmt":"2018-01-15T12:52:50","slug":"hema-simplante-au-moyen-orient","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/hema-simplante-au-moyen-orient\/","title":{"rendered":"Hema s\u2019implante au Moyen-Orient"},"content":{"rendered":"<p>Pour la premi\u00e8re fois de son histoire, <strong>Hema <\/strong>s\u2019aventure hors des fronti\u00e8res europ\u00e9ennes en ouvrant trois magasins \u00e0 Duba\u00ef cette ann\u00e9e.\u00a0 La cha\u00eene n\u00e9erlandaise envisage l\u2019ouverture de nombreux magasins au Moyen-Orient ces cinq prochaines ann\u00e9es.<\/p>\n<p><!--break--><\/p>\n<h2>Un besoin de magasins abordables \u00e0 Duba\u00ef<\/h2>\n<p>Le paysage commercial de Duba\u00ef est domin\u00e9 par de nombreux magasins de luxe, alors que la population locale (des familles principalement) a un besoin \u00e9norme de magasins qui proposent des produits de grande qualit\u00e9 \u00e0 des prix abordables, selon Hema.\u00a0 C\u2019est pour cette raison que la cha\u00eene va collaborer avec Apparel Group et qu\u2019elle va ouvrir ses trois premiers magasins \u00e0 Dubai.\u00a0 <strong>Apparel Group <\/strong>exploite 1750 magasins dans le monde pour des marques telles que <strong>Tommy Hilfiger<\/strong>, <strong>Calvin Klein <\/strong>et <strong>Rituals<\/strong>.\u00a0 Ces prochaines ann\u00e9es, Hema envisage l\u2019ouverture de magasins suppl\u00e9mentaires dans d\u2019autres pays de la r\u00e9gion.<\/p>\n<p>\n\u00a0\u00ab Cela fait d\u00e9j\u00e0 un certain temps que des pays hors Europe se montrent tr\u00e8s int\u00e9ress\u00e9s par l\u2019enseigne Hema.\u00a0 C\u2019est pour cette raison que nous venons de r\u00e9orienter notre formule et organisation de magasin de telle fa\u00e7on \u00e0 pouvoir ouvrir des magasins rapidement et facilement dans de nouveaux pays \u00bb, explique le directeur international Richard Flint.\u00a0 L\u2019enseigne a opt\u00e9 pour Duba\u00ef en raison de son grand potentiel et de sa situation g\u00e9ographique int\u00e9ressante.<\/p>\n<p>\nHema vient \u00e9galement d\u2019annoncer son arriv\u00e9e sur le march\u00e9 autrichien.\u00a0 L\u2019entreprise projette aussi l\u2019ouverture de magasins suppl\u00e9mentaire dans les pays o\u00f9 l\u2019enseigne est d\u00e9j\u00e0 pr\u00e9sente, comme la France, l\u2019Allemagne, l\u2019Espagne et le Royaume-Uni.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pour la premi\u00e8re fois de son histoire, Hema s\u2019aventure hors des fronti\u00e8res europ\u00e9ennes en ouvrant trois magasins \u00e0 Duba\u00ef cette ann\u00e9e.\u00a0 La cha\u00eene n\u00e9erlandaise envisage l\u2019ouverture de nombreux magasins au Moyen-Orient ces cinq prochaines ann\u00e9es. Un besoin de magasins abordables \u00e0 Duba\u00ef Le paysage commercial de Duba\u00ef est domin\u00e9 par de nombreux magasins de luxe, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":23939,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-23942","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hema s\u2019implante au Moyen-Orient - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Pour la premi\u00e8re fois de son histoire, Hema s\u2019aventure hors des fronti\u00e8res europ\u00e9ennes en ouvrant trois magasins \u00e0 Duba\u00ef cette ann\u00e9e. 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