{"id":24027,"date":"2018-01-19T09:20:45","date_gmt":"2018-01-19T09:20:45","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/chiffre-daffaires-record-pour-belorta-2\/"},"modified":"2018-01-19T09:20:45","modified_gmt":"2018-01-19T09:20:45","slug":"chiffre-daffaires-record-pour-belorta-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/chiffre-daffaires-record-pour-belorta-2\/","title":{"rendered":"Chiffre d\u2019affaires record pour BelOrta"},"content":{"rendered":"<p>En 2017, la coop\u00e9rative de fruits et l\u00e9gumes <strong>BelOrta <\/strong>a r\u00e9alis\u00e9 un chiffre d\u2019affaires record de 439 millions d\u2019euros, une hausse de 7% par rapport \u00e0 l\u2019ann\u00e9e pr\u00e9c\u00e9dente.\u00a0 Le volume a augment\u00e9 de 2,5%, approchant les 500 millions de kilogrammes.<\/p>\n<p><!--break--><\/p>\n<h2>Gel nocturne<\/h2>\n<p>Avec 150 millions de kilogrammes, les tomates restent de loin le produit phare pour BelOrta.\u00a0 A la seconde place se trouve le concombre avec 135 millions d\u2019unit\u00e9s vendues, m\u00eame si l\u2019ann\u00e9e 2017 a \u00e9t\u00e9 difficile pour ce l\u00e9gume.\u00a0 Tout au long de l\u2019ann\u00e9e, le stock de concombre a toujours \u00e9t\u00e9 largement suffisant, ce qui entra\u00een\u00e9 une baisse des prix.<\/p>\n<p>\nA cause du gel nocturne d\u2019avril et de la s\u00e9cheresse des mois de juin et juillet, l\u2019ann\u00e9e a \u00e9t\u00e9 compliqu\u00e9e pour plusieurs types de fruits.\u00a0 Le volume des poires a pourtant augment\u00e9e de 15% \u00e0 70 millions de kilogrammes.\u00a0 Quant aux pommes, on a enregistr\u00e9 un statu quo \u00e0 42 millions de kilogrammes en raison de la r\u00e9colte d\u2019automne qui a \u00e9t\u00e9 affect\u00e9e par le gel nocturne.\u00a0 Pour la premi\u00e8re fois, plus de 10 millions de kilogrammes de fraises ont \u00e9t\u00e9 vendus, ce qui repr\u00e9sente une croissance de 12%.<\/p>\n<p>\nEn guise de conclusion, l\u2019assortiment bio a l\u00e9g\u00e8rement progress\u00e9 \u00e0 5,5 millions d\u2019unit\u00e9s vendues et un \u00e9largissement de la gamme est en cours dans ce secteur.<\/p>\n<h2>\u00a0<br \/>\nDe nouveaux march\u00e9s<\/h2>\n<p>Par le lancement d\u2019une deuxi\u00e8me grande campagne marketing, BelOrta a travaill\u00e9 sur la notori\u00e9t\u00e9 de la marque en Belgique en 2017.\u00a0 La recherche de nouveaux march\u00e9s s\u2019est \u00e9galement poursuivie.\u00a0 Un accord commercial avec l\u2019Inde a vu le jour au mois de novembre, mais l\u2019expansion \u00e0 d\u2019autres pays d\u2019Asie, d\u2019Europe, du Moyen-Orient et d\u2019Am\u00e9rique du Nord et du Sud est \u00e9galement \u00e0 l\u2019ordre du jour.\u00a0 Ces nouveaux march\u00e9s sont sens\u00e9s remplacer le march\u00e9 russe.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En 2017, la coop\u00e9rative de fruits et l\u00e9gumes BelOrta a r\u00e9alis\u00e9 un chiffre d\u2019affaires record de 439 millions d\u2019euros, une hausse de 7% par rapport \u00e0 l\u2019ann\u00e9e pr\u00e9c\u00e9dente.\u00a0 Le volume a augment\u00e9 de 2,5%, approchant les 500 millions de kilogrammes. Gel nocturne Avec 150 millions de kilogrammes, les tomates restent de loin le produit phare [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":24024,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-24027","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Chiffre d\u2019affaires record pour BelOrta - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"En 2017, la coop\u00e9rative de fruits et l\u00e9gumes BelOrta a r\u00e9alis\u00e9 un chiffre d\u2019affaires record de 439 millions d\u2019euros, une hausse de 7% par rapport \u00e0 l\u2019ann\u00e9e pr\u00e9c\u00e9dente. 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