{"id":24083,"date":"2018-01-23T08:23:52","date_gmt":"2018-01-23T08:23:52","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/carrefour-supprime-des-milliers-demplois-au-profit-du-e-commerce\/"},"modified":"2018-01-23T08:23:52","modified_gmt":"2018-01-23T08:23:52","slug":"carrefour-supprime-des-milliers-demplois-au-profit-du-e-commerce","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/carrefour-supprime-des-milliers-demplois-au-profit-du-e-commerce\/","title":{"rendered":"Carrefour supprime des milliers d\u2019emplois au profit du e-commerce"},"content":{"rendered":"

Carrefour<\/strong> va\u00a0supprimer quelques milliers d\u2019emplois, a annonc\u00e9 aujourd\u2019hui le CEO Alexandre Bompard. Gr\u00e2ce \u00e0 un nouveau plan de transformation, avec l\u2019accent sur l\u2019e-commerce, Carrefour entend devenir \u00ab le leader mondial dans la transition alimentaire \u00bb.<\/p>\n

<\/p>\n

Quatre piliers<\/h2>\n

Le nouveau plan de transformation, baptis\u00e9 \u00ab Carrefour 2022 \u00bb, s\u2019appuie sur quatre piliers : la simplification de l\u2019organisation (le remaniement du si\u00e8ge principal \u00e0 Paris entra\u00eenera la perte de\u00a0 2400 emplois), l\u2019augmentation de la productivit\u00e9 (qui devrait permettre une \u00e9conomie de co\u00fbts de pas moins de deux milliards d\u2019euros par an, qui seront ensuite r\u00e9investis), la stimulation du e-commerce et des formats de proximit\u00e9 (avec l\u2019ouverture de 2000 nouveaux magasins de proximit\u00e9 et un investissement de 2,8 milliards d\u2019euros dans la digitalisation, qui devrait g\u00e9n\u00e9rer un chiffre d\u2019affaires food online de 5 milliards d\u2019euros d\u2019ici 2022) et une am\u00e9lioration de l\u2019offre (principalement le bio et les marques maison).<\/p>\n

\nParall\u00e8lement Carrefour souhaite investir davantage dans de nouveaux partenariats<\/a>, comme ce fut d\u00e9j\u00e0 le cas fin 2017 avec Fnac-Darty <\/a>et Showroompriv\u00e9. Dans cette m\u00eame optique le groupe n\u00e9gocie une collaboration avec le chinois Tencent, afin de renforcer sa position sur l\u2019un des plus grands march\u00e9s food online au niveau mondial. Tencent entrerait au capital de Carrefour Chine.<\/p>\n

\nLe CEO Bompard s\u2019explique : \u00ab J\u2019ai de hautes ambitions pour Carrefour : devenir le leader\u00a0mondial dans la transition alimentaire, afin que les clients puissent manger diff\u00e9remment en leur offrant, chaque jour et partout, des produits alimentaires de qualit\u00e9 et fiables \u00e0 prix raisonnables. Pour atteindre cet objectif et retrouver une dynamique gagnante, nous devons renouveler notre mod\u00e8le, simplifier notre organisation, nous ouvrir aux partenariats, am\u00e9liorer notre efficacit\u00e9 op\u00e9rationnelle, investir dans nos formats\u00a0de conqu\u00eate, d\u00e9velopper un mod\u00e8le omnicanal solide et \u00e9largir notre offre de produits frais et bios, principalement sous la marque Carrefour. Tel est le but du plan de transformation \u2018Carrefour 2022\u2019 que nous d\u00e9voilons aujourd\u2019hui et que soutiendront avec ambition et conviction le groupe et tous ses collaborateurs. \u00bb<\/p>\n

\u00a0<\/p>\n

Pas encore de nouvelles pour la Belgique<\/h2>\n

Pour les collaborateurs fran\u00e7ais de Carrefour la nouvelle (pourtant attendue) est dure \u00e0 encaisser : au si\u00e8ge principal 2.400 des 10.500 emplois seront supprim\u00e9s et le projet d\u2019un nouveau b\u00e2timent dans l\u2019Essonne est annul\u00e9. Le quartier g\u00e9n\u00e9ral belge sera lui aussi remani\u00e9, mais aucun d\u00e9tail concret \u00e0 ce sujet n\u2019a encore \u00e9t\u00e9 communiqu\u00e9. On en saura probablement plus d\u2019ici peu apr\u00e8s le conseil d\u2019entreprise extraordinaire pr\u00e9vu par Carrefour Belgique jeudi prochain.<\/p>\n

\nCarrefour assure qu\u2019aucun hypermarch\u00e9 ne fermera ses portes en France : toutefois leur surface sera r\u00e9duite d\u2019au moins 100.000 m\u00b2\u00a0au total et cinq magasins seront exploit\u00e9s par d\u2019autres. Par contre 273 magasins Carrefour, qui autrefois appartenaient \u00e0 DIA, seront c\u00e9d\u00e9s ou ferm\u00e9s. Outre les magasins de proximit\u00e9, le concept cash & carry sera \u00e9galement un fer de lance : au Br\u00e9sil (20 nouveaux points de vente par an), en Argentine (16 magasins Maxi), en France (les magasins Promocash) et dans le reste de l\u2019Europe (\u00ab poursuite de l’exp\u00e9rimentation \u00bb), les grands formats doivent gagner en importance.<\/p>\n

\nFocus sur l\u2019online<\/h2>\n

Mais le groupe consid\u00e8re l\u2019online comme l\u2019atout majeur. Durant les cinq ann\u00e9es \u00e0 venir les investissements dans l\u2019omnicanal seront multipli\u00e9s par six, avec pour objectif d\u2019atteindre un chiffre d\u2019affaires food online de 5 milliards d\u2019euros pour l\u2019ensemble du groupe. En France Carrefour vise une part de march\u00e9 de plus de 20%.<\/p>\n

\nPour ce faire 170 nouveaux points de retrait autonomes (ou \u2018drives\u2019) ouvriront encore cette ann\u00e9e et la moiti\u00e9 des magasins devront \u00e9galement faire office de point d\u2019enl\u00e8vement. Le groupe\u00a0 pr\u00e9voit \u00e9galement une collaboration avec la Poste fran\u00e7aise pour les livraisons \u00e0 domicile ; service qui d\u2019ici fin 2018 devrait \u00eatre disponible dans 26 villes fran\u00e7aises, dont la moiti\u00e9 b\u00e9n\u00e9ficieraient m\u00eame de livraisons express end\u00e9ans l\u2019heure. Tous ces services seront regroup\u00e9s sous l\u2019\u00e9tendard Carrefour.fr.<\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Carrefour va\u00a0supprimer quelques milliers d\u2019emplois, a annonc\u00e9 aujourd\u2019hui le CEO Alexandre Bompard. Gr\u00e2ce \u00e0 un nouveau plan de transformation, avec l\u2019accent sur l\u2019e-commerce, Carrefour entend devenir \u00ab le leader mondial dans la transition alimentaire \u00bb. Quatre piliers Le nouveau plan de transformation, baptis\u00e9 \u00ab Carrefour 2022 \u00bb, s\u2019appuie sur quatre piliers : la simplification de […]<\/p>\n","protected":false},"author":1,"featured_media":24080,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-24083","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"\nCarrefour supprime des milliers d\u2019emplois au profit du e-commerce - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le groupe fran\u00e7ais Carrefour va supprimer quelques milliers d\u2019emplois, a annonc\u00e9 aujourd\u2019hui le CEO Alexandre Bompard. 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