{"id":24154,"date":"2018-01-25T13:37:46","date_gmt":"2018-01-25T13:37:46","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/carrefour-belgium-ferme-2-hypermarches-1233-emplois-menaces\/"},"modified":"2018-01-25T13:37:46","modified_gmt":"2018-01-25T13:37:46","slug":"carrefour-belgium-ferme-2-hypermarches-1233-emplois-menaces","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/carrefour-belgium-ferme-2-hypermarches-1233-emplois-menaces\/","title":{"rendered":"Carrefour Belgium ferme 2 hypermarch\u00e9s, 1233 emplois menac\u00e9s"},"content":{"rendered":"<p>Le plan de restructuration de <strong>Carrefour Belgique<\/strong> impliquera tant des fermetures de magasins que des suppressions d\u2019emplois au si\u00e8ge principal d\u2019Evere. Les hypermarch\u00e9s de Genk et Angleur fermeront leurs portes.<\/p>\n<p><!--break--><\/p>\n<h2>Structurellement d\u00e9ficitaires<\/h2>\n<p>Carrefour Belgique vise une r\u00e9forme de ses 44 hypermarch\u00e9s int\u00e9gr\u00e9s au niveau de l\u2019efficacit\u00e9. Trois hypermarch\u00e9s (Westerlo, Brugge Sint-Kruis et Haine-Saint-Pierre) seront convertis en format supermarch\u00e9. L\u2019hypermarch\u00e9 de Turnhout verra sa surface r\u00e9duite, mais restera un hypermarch\u00e9. Deux hypermarch\u00e9s structurellement d\u00e9ficitaires fermeront leurs portes, celui de Genk et celui de Belle-\u00cele \u00e0 Angleur.<\/p>\n<p>\nAu si\u00e8ge principal Carrefour Belgique envisage une simplification et une digitalisation des t\u00e2ches, une productivit\u00e9 accrue des activit\u00e9s centrales et une r\u00e9vision des investissements. Ces mesures pourraient avoir un impact sur maximum 1233 personnes, dont 1053 personnes au sein des hypermarch\u00e9s et 180 personnes au si\u00e8ge principal de Carrefour Belgique. Les 443 supermarch\u00e9s Market et les 296 sup\u00e9rettes Express ne sont pas concern\u00e9s par ces mesures.<\/p>\n<p>\nCes restructurations s\u2019inscrivent dans le cadre du <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/carrefour-supprime-des-milliers-d%E2%80%99emplois-au-profit-du-e-commerce\" target=\"_blank\" rel=\"noopener\">plan de transformation \u2018Carrefour 2022\u2019 <\/a>pr\u00e9sent\u00e9 ce mardi par le CEO Alexandre Bompard. Ce plan comprend d\u2019une part d\u2019importantes \u00e9conomies de co\u00fbts et d\u2019autre part de gros investissements dans l\u2019e-commerce, la proximit\u00e9 et l\u2019am\u00e9lioration de l\u2019assortiment d\u2019aliments frais. Au si\u00e8ge principal en France, le groupe supprimera 2400 emplois et fermera ou c\u00e8dera les 273 anciens magasins DIA. La surface des hypermarch\u00e9s en France\u00a0 sera r\u00e9duite de 100.000 m\u00b2 au total, toutefois aucune fermeture n\u2019y est pr\u00e9vue.<\/p>\n<h2>\nNouveaux d\u00e9fis<\/h2>\n<p>Le retailer souligne que le secteur depuis le pr\u00e9c\u00e9dent plan de sauvetage en 2010 est confront\u00e9 \u00e0 de nouveaux d\u00e9fis et des changements radicaux. La concurrence se diversifie et s\u2019intensifie. Le comportement d\u2019achat du consommateur belge \u00e9volue, notamment sous l\u2019influence grandissante du e-commerce, provenant principalement de l\u2019\u00e9tranger. De plus en 2017 les Belges ont moins consomm\u00e9. Tous ces facteurs obligent Carrefour Belgique \u00e0 renforcer sa dynamique commerciale et \u00e0 revoir ses co\u00fbts.<\/p>\n<p>\nL\u2019entreprise veut miser activement sur le service \u00e0 la client\u00e8le, sur le d\u00e9veloppement d\u2019un volet digital, sur les produits frais et bios, ainsi que les marques maison Carrefour, et sur le d\u00e9veloppement de son ancrage local via des producteurs et acteurs locaux. Afin de renforcer les comp\u00e9tences de ses collaborateurs et partenaires de franchise, le retailer investira dans la formation de ses \u00e9quipes, notamment par la cr\u00e9ation d\u2019une \u2018Digital Academy\u2019.<\/p>\n<p>\u00a0<\/p>\n<h2>Ouverture de magasins<\/h2>\n<p>En outre, en 2018 Carrefour Belgique ouvrira plus de 30 nouveaux supermarch\u00e9s Market et magasins de proximit\u00e9 Express, ainsi que 70 points de retrait e-commerce. L\u2019entreprise investira \u00e9galement dans son image prix et la logistique. Pour r\u00e9aliser ces investissements il est n\u00e9cessaire de r\u00e9duire les co\u00fbts et d\u2019am\u00e9liorer l\u2019efficacit\u00e9.<\/p>\n<p>\nLa direction assure qu\u2019elle mettra tout en \u0153uvre pour limiter au maximum les cons\u00e9quences sociales et qu\u2019elle envisagera toutes les alternatives et mesures d\u2019accompagnement possibles en concertation avec les partenaires sociaux. Actuellement Carrefour Belgique emploie 11.500 hommes et femmes et exploite 45 hypermarch\u00e9s, 443 supermarch\u00e9s Market, 296 sup\u00e9rettes Express et 179 points de retrait Drive.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le plan de restructuration de Carrefour Belgique impliquera tant des fermetures de magasins que des suppressions d\u2019emplois au si\u00e8ge principal d\u2019Evere. Les hypermarch\u00e9s de Genk et Angleur fermeront leurs portes. Structurellement d\u00e9ficitaires Carrefour Belgique vise une r\u00e9forme de ses 44 hypermarch\u00e9s int\u00e9gr\u00e9s au niveau de l\u2019efficacit\u00e9. Trois hypermarch\u00e9s (Westerlo, Brugge Sint-Kruis et Haine-Saint-Pierre) seront convertis [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":24151,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-24154","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Carrefour Belgium ferme 2 hypermarch\u00e9s, 1233 emplois menac\u00e9s - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le plan de restructuration de Carrefour Belgique impliquera tant des fermetures de magasins que des suppressions d\u2019emplois au si\u00e8ge principal d\u2019Evere. 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