{"id":24158,"date":"2018-01-25T14:23:46","date_gmt":"2018-01-25T14:23:46","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/le-fabricant-de-boissons-alcoolisees-diageo-signe-un-excellent-semestre\/"},"modified":"2018-01-25T14:23:46","modified_gmt":"2018-01-25T14:23:46","slug":"le-fabricant-de-boissons-alcoolisees-diageo-signe-un-excellent-semestre","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/le-fabricant-de-boissons-alcoolisees-diageo-signe-un-excellent-semestre\/","title":{"rendered":"Le fabricant de boissons alcoolis\u00e9es Diageo signe un excellent semestre"},"content":{"rendered":"

Le\u00a0 fabricant de boissons alcoolis\u00e9es britannique Diageo<\/strong> a enregistr\u00e9 une croissance organique de son CA de 4,2% au 1er semestre de son exercice fiscal. Toutefois les effets de change ont an\u00e9anti une part importante de cette croissance.\u00a0<\/p>\n

<\/p>\n

Impact\u00e9 par le renforcement de la livre britannique<\/h2>\n

Durant la deuxi\u00e8me moiti\u00e9 de 2017 \u2013 qui correspond au premier semestre de son exercice fiscal \u2013 Diageo, le plus grand fabricant de boissons alcoolis\u00e9es au monde, a vu progresser son chiffre d\u2019affaires de 4,2%<\/a>. Une croissance l\u00e9g\u00e8rement sup\u00e9rieure aux attentes des analystes qui tablaient sur 3,7%. Toutefois suite aux effets de change n\u00e9gatifs le chiffre d\u2019affaires a \u00e9t\u00e9 r\u00e9duit de 134 millions de dollars. Ainsi le chiffre de vente net est pass\u00e9 de 6,42 milliards de dollars \u00e0 6,53 milliards de dollars (5,21 milliards d\u2019euros).<\/p>\n

\nLe renforcement de la livre britannique par rapport au recul du dollar a lourdement impact\u00e9 le fabricant. Historiquement Diageo a atteint un chiffre d\u2019affaires record, ainsi qu\u2019un b\u00e9n\u00e9fice record sur le march\u00e9 am\u00e9ricain. Finalement la croissance du chiffre d\u2019affaires (+1,7%) s\u2019est av\u00e9r\u00e9e presqu\u2019\u00e9gale \u00e0 la croissance du volume (+1,8%). Ainsi la croissance par les hausses de prix \u2013 soit 149 millions de dollars (environ 110 millions d\u2019euros) \u2013 a \u00e9t\u00e9 an\u00e9antie, mais Diageo continue de profiter \u00ab d\u2019un dynamisme positif \u00bb, affirme le CEO Ivan Menezes.<\/p>\n

\nWhisky en t\u00eate, vodka \u00e0 la tra\u00eene<\/h2>\n

\u00ab Nous avons augment\u00e9 nos investissements dans nos marques et \u00e9largi la marge op\u00e9rationnelle organique, gr\u00e2ce \u00e0 notre focus continu sur l\u2019efficacit\u00e9 et le rendement au sein de l\u2019entreprise \u00bb, ajoute Menezes. La marge op\u00e9rationnelle a grimp\u00e9 de 32,2% \u00e0 33,5% sur base annuelle.<\/p>\n

\nAu cours du premier semestre de son exercice (clos fin d\u00e9cembre) Diageo a g\u00e9n\u00e9r\u00e9 un b\u00e9n\u00e9fice op\u00e9rationnel de 2,19 milliards de dollars (1,75 milliards d\u2019euros), soit une hausse de 6,1% par rapport \u00e0 l\u2019an dernier. Durant cette p\u00e9riode le groupe a augment\u00e9 de 7% ses investissements marketing, principalement pour stimuler les ventes de whisky et de vodka aux Etats-Unis, o\u00f9 les ventes se sont av\u00e9r\u00e9es d\u00e9cevantes avec une croissance organique de 2%. Par contre en Europe et en Turquie le chiffre d\u2019affaires a augment\u00e9 de 4%. Les r\u00e9gions affichant la plus forte croissance sont l\u2019Am\u00e9rique latine et la r\u00e9gion Asie-Pacifique, avec chacune une croissance organique de 7%.<\/p>\n

\nLes ventes de whisky \u00e9cossais, principale cat\u00e9gorie de Diageo, ont progress\u00e9 de 3%, alors que les ventes de vodka ont chut\u00e9 de pas moins de 6%. Pour l\u2019ensemble de l\u2019exercice, qui se terminera fin juin 2018, le CEO Menezes maintient ses pr\u00e9visions.
\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Le\u00a0 fabricant de boissons alcoolis\u00e9es britannique Diageo a enregistr\u00e9 une croissance organique de son CA de 4,2% au 1er semestre de son exercice fiscal. Toutefois les effets de change ont an\u00e9anti une part importante de cette croissance.\u00a0 Impact\u00e9 par le renforcement de la livre britannique Durant la deuxi\u00e8me moiti\u00e9 de 2017 \u2013 qui correspond au […]<\/p>\n","protected":false},"author":1,"featured_media":24155,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-24158","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"\nLe fabricant de boissons alcoolis\u00e9es Diageo signe un excellent semestre - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le fabricant de boissons alcoolis\u00e9es britannique Diageo a enregistr\u00e9 une croissance organique de son CA de 4,2% au 1er semestre de son exercice fiscal. 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