{"id":24177,"date":"2018-01-26T10:18:51","date_gmt":"2018-01-26T10:18:51","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/ikea-experimente-la-location-de-meubles\/"},"modified":"2018-01-26T10:18:51","modified_gmt":"2018-01-26T10:18:51","slug":"ikea-experimente-la-location-de-meubles","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/ikea-experimente-la-location-de-meubles\/","title":{"rendered":"Ikea exp\u00e9rimente la location de meubles"},"content":{"rendered":"<p>Le g\u00e9ant su\u00e9dois de l\u2019ameublement <strong>Ikea <\/strong>est en train d\u2019exp\u00e9rimenter la location et le rachat de meubles pour satisfaire des clients sensibilis\u00e9s aux probl\u00e8mes de durabilit\u00e9.\u00a0 Il est capable de transformer lui-m\u00eame de mani\u00e8re durable des meubles usag\u00e9s.<\/p>\n<p><!--break--><\/p>\n<h2>Un mod\u00e8le circulaire<\/h2>\n<p>Un projet pilote est actuellement en cours au Japon.\u00a0 Ikea y rach\u00e8te des canap\u00e9s usag\u00e9s \u00e0 ses clients.\u00a0 L\u2019entreprise recycle ensuite le mat\u00e9riel de sorte que les fauteuils ne finissent pas simplement \u00e0 la poubelle.\u00a0 Dans d\u2019autres cas, Ikea envisage \u00e9galement des possibilit\u00e9s quant \u00e0 la location de mobilier.\u00a0 \u00ab A Londres par exemple, on compte de nombreuses personnes qui font la navette et qui ne sont pas r\u00e9ellement int\u00e9ress\u00e9es par l\u2019am\u00e9nagement d\u2019une seconde r\u00e9sidence.\u00a0 Pour eux, il est <a href=\"http:\/\/www.telegraph.co.uk\/business\/2018\/01\/24\/ikea-tests-renting-furniture-eco-friendly-plan\/\" target=\"_blank\" rel=\"noopener\">plus int\u00e9ressant de louer des meubles <\/a>\u00bb, pr\u00e9cise le PDG Jesper Brodin au Forum \u00e9conomique mondial \u00e0 Davos.<\/p>\n<p>\nL\u2019objectif d\u2019Ikea est d\u2019offrir aux clients davantage de possibilit\u00e9s qui r\u00e9pondent \u00e0 leurs attentes, et de cr\u00e9er ainsi un mod\u00e8le plus circulaire permettant de jeter moins de mat\u00e9riaux \u00e0 la poubelle.\u00a0 \u00ab Si la consommation de masse a \u00e9t\u00e9 pr\u00f4n\u00e9e durant des ann\u00e9es, aujourd\u2019hui, nous nous dirigeons vers un grand mod\u00e8le circulaire \u00bb, selon Brodin.<\/p>\n<p>\nLes scientifiques du groupe n\u00e9erlandais DSM ont ainsi d\u00e9velopp\u00e9 un tapis compos\u00e9 d\u2019un mat\u00e9riau qui peut \u00eatre recycl\u00e9 sans fin.\u00a0 Lorsque les utilisateurs souhaitent un nouveau tapis, ils n\u2019ont qu\u2019\u00e0 \u00e9changer leur vieux tapis contre un neuf.\u00a0 \u00ab Si le fabricant peut utiliser votre tapis comme mat\u00e9riau, il vous suffira de le louer.\u00a0 Vous n\u2019avez donc plus besoin de l\u2019acheter pour le reste de votre vie \u00bb, pr\u00e9cise le PDG Feike Sybesma qui a assist\u00e9 au m\u00eame panel que Brodin \u00e0 Davos.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le g\u00e9ant su\u00e9dois de l\u2019ameublement Ikea est en train d\u2019exp\u00e9rimenter la location et le rachat de meubles pour satisfaire des clients sensibilis\u00e9s aux probl\u00e8mes de durabilit\u00e9.\u00a0 Il est capable de transformer lui-m\u00eame de mani\u00e8re durable des meubles usag\u00e9s. Un mod\u00e8le circulaire Un projet pilote est actuellement en cours au Japon.\u00a0 Ikea y rach\u00e8te des canap\u00e9s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":24174,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-24177","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ikea exp\u00e9rimente la location de meubles - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le g\u00e9ant su\u00e9dois de l\u2019ameublement Ikea est en train d\u2019exp\u00e9rimenter la location et le rachat de meubles pour satisfaire des clients sensibilis\u00e9s aux probl\u00e8mes de durabilit\u00e9. 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