{"id":24200,"date":"2018-01-29T10:01:51","date_gmt":"2018-01-29T10:01:51","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/zara-allie-le-online-et-le-offline-dans-un-concept-store\/"},"modified":"2018-01-29T10:01:51","modified_gmt":"2018-01-29T10:01:51","slug":"zara-allie-le-online-et-le-offline-dans-un-concept-store","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/zara-allie-le-online-et-le-offline-dans-un-concept-store\/","title":{"rendered":"Zara allie le online et le offline dans un concept store"},"content":{"rendered":"<p>La cha\u00eene de mode espagnole <strong>Zara <\/strong>a ouvert un concept store \u00e0 Londres o\u00f9 elle associe \u00e9troitement le online et le offline.\u00a0 Les clients peuvent encore y essayer des v\u00eatements, mais les achats se font enti\u00e8rement en ligne.<\/p>\n<p><!--break--><\/p>\n<h2>Des miroirs interactifs<\/h2>\n<p>Les achats effectu\u00e9s dans le magasin pop-up de 200 m\u00b2 avant 14h <a href=\"https:\/\/www.inditex.com\/en\/article?articleId=544094&amp;title=Zara+d%C3%A9buts+pop-up+store+focused+on+online+orders+in+London\" target=\"_blank\" rel=\"noopener\">seront livr\u00e9s \u00e0 domicile le jour m\u00eame<\/a>.\u00a0 Les clients n\u2019y trouveront plus de collaborateurs de magasins derri\u00e8re une caisse : les paiements se font enti\u00e8rement via Bluetooth, via des applis ou via une caisse qui scanne automatiquement.\u00a0 Dans les cabines d\u2019essayage, on retrouve des miroirs interactifs qui font des recommandations bas\u00e9es sur les v\u00eatements que les clients sont en train d\u2019essayer.<\/p>\n<p>\nLe magasin pop-up est ouvert jusque fin mai, moment o\u00f9 le flagshipstore rouvrira ses portes \u00e0 Londres apr\u00e8s avoir \u00e9t\u00e9 enti\u00e8rement r\u00e9nov\u00e9.\u00a0 La superficie du magasin aura doubl\u00e9 \u00e0 4.500 m\u00b2 et un tout nouveau concept sera introduit : il y aura par exemple un zone o\u00f9 les clients viendront chercher leurs commandes faites en ligne.\u00a0 Ils pourront venir y chercher leur colis tr\u00e8s simplement sans devoir faire appel \u00e0 un collaborateur.\u00a0 Les clients n\u2019auront qu\u2019\u00e0 scanner un code QR ou introduire un code pin pour r\u00e9ceptionner leur commande faite en ligne.<\/p>\n<p>\n\u00c0 l\u2019avant du magasin, une fa\u00e7ade vitr\u00e9e au premier \u00e9tage sera pourvue de capteurs sp\u00e9ciaux qui projetteront des images des collections lorsque des clients seront \u00e0 proximit\u00e9.\u00a0 \u00ab Ces deux concepts constituent un nouveau palier dans notre strat\u00e9gie visant \u00e0 mieux int\u00e9grer nos magasins au monde du online \u00bb, pr\u00e9cise Pablo Isla, PDG de la maison m\u00e8re Inditex.\u00a0\u00a0<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La cha\u00eene de mode espagnole Zara a ouvert un concept store \u00e0 Londres o\u00f9 elle associe \u00e9troitement le online et le offline.\u00a0 Les clients peuvent encore y essayer des v\u00eatements, mais les achats se font enti\u00e8rement en ligne. Des miroirs interactifs Les achats effectu\u00e9s dans le magasin pop-up de 200 m\u00b2 avant 14h seront livr\u00e9s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":24197,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-24200","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Zara allie le online et le offline dans un concept store - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"La cha\u00eene de mode espagnole Zara a ouvert un concept store \u00e0 Londres o\u00f9 elle associe \u00e9troitement le online et le offline. 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