{"id":24212,"date":"2018-01-29T12:57:57","date_gmt":"2018-01-29T12:57:57","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/grande-agitation-autour-des-mega-promotions-chez-intermarche\/"},"modified":"2018-01-29T12:57:57","modified_gmt":"2018-01-29T12:57:57","slug":"grande-agitation-autour-des-mega-promotions-chez-intermarche","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/grande-agitation-autour-des-mega-promotions-chez-intermarche\/","title":{"rendered":"Grande agitation autour des m\u00e9ga promotions chez Intermarch\u00e9"},"content":{"rendered":"<p>En France, <strong>Intermarch\u00e9 <\/strong>provoque de fameux remous \u00e0 cause de ses r\u00e9ductions de 70% sur quelques grandes marques.\u00a0 Non sans cons\u00e9quences : les acheteurs s\u2019empoignent, les fabricants se distancient et le gouvernement enqu\u00eate.<\/p>\n<p><!--break--><\/p>\n<h2>Ventes \u00e0 perte<\/h2>\n<p>Suite \u00e0 une importante r\u00e9duction de prix du Nutella (1,41 euros au lieu de 4,70 euros pour un pot de 950 gr !) <a href=\"https:\/\/www.youtube.com\/watch?v=_kGsv3pVd_M&amp;feature=youtu.be\" target=\"_blank\" rel=\"noopener\">de v\u00e9ritables bagarres ont \u00e9clat\u00e9es <\/a>dans certains magasins de la cha\u00eene de supermarch\u00e9s Intermarch\u00e9 la semaine derni\u00e8re.\u00a0 Ce n\u2019est pas la premi\u00e8re ni la derni\u00e8re fois que la cha\u00eene de supermarch\u00e9s lance ce type d\u2019actions promotionnelles.\u00a0 Dans le cadre des \u00ab quatre semaines les moins ch\u00e8res de France \u00bb, la marque Perrier avait d\u00e9j\u00e0 b\u00e9n\u00e9fici\u00e9 d\u2019une ristourne de 70% sur ses produits la semaine pr\u00e9c\u00e9dente.\u00a0 Cette semaine et la semaine prochaine, c\u2019est au tour des Pampers Baby-Dry et du caf\u00e9 Carte Noire.<\/p>\n<p>\nCes actions permettent au retailer de b\u00e9n\u00e9ficier d\u2019une grande attention m\u00e9diatique gratuite et d\u2019aiguiser son image des prix, mais elles ouvrent \u00e9galement un d\u00e9bat soci\u00e9tal, volontairement ou non.\u00a0 Une remise de 70% m\u00e8ne irr\u00e9m\u00e9diablement \u00e0 des ventes \u00e0 perte, ce qui est interdit en France (en Belgique aussi d\u2019ailleurs).\u00a0 A moins qu\u2019il s\u2019agisse de soldes.\u00a0 Mais Nutella n\u2019est pas vraiment un produit saisonnier \u2026<\/p>\n<h2>\u00a0<br \/>\nD\u00e9valorisation<\/h2>\n<p>Le fabricant <strong>Ferrero <\/strong>s\u2019est imm\u00e9diatement distanci\u00e9 de cette action : \u00ab Cette promotion est une d\u00e9cision unilat\u00e9rale de l\u2019enseigne.\u00a0 Nous regrettons cette op\u00e9ration et ses cons\u00e9quences \u00bb, peut-on entendre.\u00a0 L\u2019association des fabricants alimentaires ANIA d\u00e9plore \u00e9galement cette situation.<\/p>\n<p>\nDe plus, le timing de l\u2019action est \u00e9galement mal choisi puisque le <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-france-s%E2%80%99attaque-l%C3%A9galement-%C3%A0-la-guerre-des-prix\" target=\"_blank\" rel=\"noopener\">gouvernement fran\u00e7ais vient de s\u2019engager \u00e0 lutter contre la guerre des prix <\/a>et \u00e0 limiter les ristournes \u00e0 maximum 34% du prix d\u2019achat du retailer.\u00a0 Le Ministre de l\u2019Agriculture, St\u00e9phane Travert, a d\u00e9j\u00e0 exprim\u00e9 son indignation et parle de d\u00e9valorisation.\u00a0 La DGCCRF (la Direction G\u00e9n\u00e9rale de la Concurrence, de la Consommation et la R\u00e9pression des Fraudes) <a href=\"http:\/\/www.leparisien.fr\/economie\/promotion-sur-le-nutella-a-intermarche-bercy-va-enqueter-29-01-2018-7528332.php\" target=\"_blank\" rel=\"noopener\">va mener une enqu\u00eate<\/a>.\u00a0 Et l\u2019organisation des consommateurs CLCV avertit les consommateurs de promotions frauduleuses.\u00a0 Bref, le sujet est plus que jamais d\u2019actualit\u00e9 \u2026<\/p>\n<p>\nPar souci de clart\u00e9, ces promotions ne sont pas valables dans les magasins belges d\u2019Intermarch\u00e9, et ce jusqu\u2019\u00e0 nouvel ordre.\u00a0 M\u00eame si, chez nous, les mousquetaires <a href=\"https:\/\/www.intermarche.be\/fr\/folder-promo\" target=\"_blank\" rel=\"noopener\">ne sont pas en reste en ce qui concerne les promotions<\/a>.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En France, Intermarch\u00e9 provoque de fameux remous \u00e0 cause de ses r\u00e9ductions de 70% sur quelques grandes marques.\u00a0 Non sans cons\u00e9quences : les acheteurs s\u2019empoignent, les fabricants se distancient et le gouvernement enqu\u00eate. Ventes \u00e0 perte Suite \u00e0 une importante r\u00e9duction de prix du Nutella (1,41 euros au lieu de 4,70 euros pour un pot [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":24209,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-24212","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Grande agitation autour des m\u00e9ga promotions chez Intermarch\u00e9 - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"En France, Intermarch\u00e9 provoque de fameux remous \u00e0 cause de ses r\u00e9ductions de 70% sur quelques grandes marques. 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