{"id":24235,"date":"2018-01-29T17:12:05","date_gmt":"2018-01-29T17:12:05","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/retaildetail-omnichannel-congress-la-fin-de-lomnicanal-2\/"},"modified":"2018-01-29T17:12:05","modified_gmt":"2018-01-29T17:12:05","slug":"retaildetail-omnichannel-congress-la-fin-de-lomnicanal-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/retaildetail-omnichannel-congress-la-fin-de-lomnicanal-2\/","title":{"rendered":"RetailDetail Omnichannel Congress: La fin de l\u2019omnicanal ?"},"content":{"rendered":"

2018 nous r\u00e9serve un nouvel \u00e9quilibre et de nouveaux d\u00e9fis dans le retail : l\u2019omnicanal est la voie vers l\u2019avenir, mais comment aborder au mieux le \u2018retail phygital\u2019? Laissez-vous inspirer au RetailDetail Omnichannel Congress le 1er mars prochain.<\/p>\n

<\/p>\n

Le meilleur du \u2018retail phygital\u2019<\/h2>\n

Malgr\u00e9 le grand bruit autour de l\u2019omnicanal depuis cinq ans d\u00e9j\u00e0, les histoires \u00e0 succ\u00e8s restent rares \u2013 tant \u00e0 l\u2019international qu\u2019en Belgique. Pourquoi ? Gino Van Ossel se penchera sur le sujet lors du Omnichannel Congress le 1er mars prochain. Quels sont les principaux obstacles ? Et plus important encore : quelle voie devons-nous emprunter ? Il reste de nombreuses questions : comment digitaliser le d\u00e9partement marketing et comment embarquer ses collaborateurs ? Comment se conformer aux nouvelles normes du GDPR en mati\u00e8re de vie priv\u00e9e et qu\u2019en est-il du food dans l\u2019e-commerce ?<\/p>\n

\nTirez des enseignements des bonnes pratiques d\u2019entrepreneurs omnicanal de premier plan, comme le leader online Google, entre autres. Comme \u00e0 l\u2019accoutum\u00e9e, l\u2019Omnichannel Congress vous propose diff\u00e9rents avant-programmes pour chaque domaine : \u2018Marketing & Communication\u2019 et \u2018Phygital Retail\u2019.<\/p>\n

\nQui succ\u00e9dera \u00e0 JUTTU ?<\/h2>\n

Votre organisation excelle-t-elle dans le domaine de l\u2019omnicanal ? Participez et vous serez peut-\u00eatre l\u2019heureux gagnant du \u2018bpost Omnichannel Award 2018\u2019<\/a>. En remettant ce prix, RetailDetail et bpost souhaitent couronner les retailers qui se distinguent dans l\u2019int\u00e9gration des diff\u00e9rents canaux et parviennent \u00e0 \u00e9tablir un pont entre l\u2019online et l\u2019offline. Le prix sera d\u00e9cern\u00e9 durant le congr\u00e8s.<\/p>\n

\nCette ann\u00e9e quel retailer succ\u00e9dera \u00e0 JUTTU<\/strong> en tant que gagnant du bpost Omnichannel Award? Pour poser votre candidature <\/a>ou r\u00e9server votre place pour assister au congr\u00e8s le 1er mars prochain<\/a>, cliquez ici.<\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

2018 nous r\u00e9serve un nouvel \u00e9quilibre et de nouveaux d\u00e9fis dans le retail : l\u2019omnicanal est la voie vers l\u2019avenir, mais comment aborder au mieux le \u2018retail phygital\u2019? Laissez-vous inspirer au RetailDetail Omnichannel Congress le 1er mars prochain. Le meilleur du \u2018retail phygital\u2019 Malgr\u00e9 le grand bruit autour de l\u2019omnicanal depuis cinq ans d\u00e9j\u00e0, les […]<\/p>\n","protected":false},"author":1,"featured_media":24232,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-24235","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"\nRetailDetail Omnichannel Congress: La fin de l\u2019omnicanal ? - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"2018 nous r\u00e9serve un nouvel \u00e9quilibre et de nouveaux d\u00e9fis dans le retail : l\u2019omnicanal est la voie vers l\u2019avenir, mais comment aborder au mieux le \u2018retail phygital\u2019? Laissez-vous inspirer au RetailDetail Omnichannel Congress le 1er mars prochain.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/retaildetail-omnichannel-congress-la-fin-de-lomnicanal-2\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RetailDetail Omnichannel Congress: La fin de l\u2019omnicanal ? - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"2018 nous r\u00e9serve un nouvel \u00e9quilibre et de nouveaux d\u00e9fis dans le retail : l\u2019omnicanal est la voie vers l\u2019avenir, mais comment aborder au mieux le \u2018retail phygital\u2019? 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