{"id":24243,"date":"2018-01-30T09:42:23","date_gmt":"2018-01-30T09:42:23","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/lexpansion-internationale-erode-le-benefice-de-lidl\/"},"modified":"2018-01-30T09:42:23","modified_gmt":"2018-01-30T09:42:23","slug":"lexpansion-internationale-erode-le-benefice-de-lidl","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/lexpansion-internationale-erode-le-benefice-de-lidl\/","title":{"rendered":"L\u2019expansion internationale \u00e9rode le b\u00e9n\u00e9fice de Lidl"},"content":{"rendered":"

La rapide expansion internationale de Lidl <\/strong>a son revers : l\u2019accroissement des investissements affecte la rentabilit\u00e9. Le propri\u00e9taire Schwarz Group <\/strong>vise donc une ma\u00eetrise des co\u00fbts.<\/p>\n

<\/p>\n

Ralentissement de la croissance<\/h2>\n

Lidl a entam\u00e9 son expansion internationale en 1988 et est aujourd\u2019hui pr\u00e9sent dans 25 pays. Les activit\u00e9s \u00e9trang\u00e8res, qui repr\u00e9sentent environ 70% du chiffre d\u2019affaires total du retailer, sont regroup\u00e9es sous l\u2019entreprise Lidl Stiftung & Co KG. Les r\u00e9sultats financiers de cette entit\u00e9 sont r\u00e9guli\u00e8rement examin\u00e9s par des analystes de Barclays, qui r\u00e9cemment ont publi\u00e9 un rapport concernant l\u2019exercice comptable d\u00e9cal\u00e9 de 2016 (clos fin f\u00e9vrier 2017). Selon cette \u00e9tude, la croissance de Lidl\u00a0 s\u2019est quelque peu ralentie et la rentabilit\u00e9 est en recul.<\/p>\n

\nLe chiffre d\u2019affaires de cette division \u2013 c.-\u00e0-d. toutes les activit\u00e9s hors Allemagne \u2013 a progress\u00e9 de 6,9% \u00e0 41,53 milliards d\u2019euros (une croissance de 9,5% \u00e0 taux de change constants). Une croissance respectable, mais n\u00e9anmoins moins \u00e9lev\u00e9e que la croissance \u00e0 deux chiffres enregistr\u00e9e les ann\u00e9es pr\u00e9c\u00e9dentes<\/a>. Toutefois, selon Lidl, cette croissance d\u00e9passe les attentes. Les ouvertures de magasins et l\u2019extension de magasins existants ont \u00e9t\u00e9 les principaux moteurs de croissance. Les r\u00e9sultats de l\u2019exercice 2016 comprennent pour la premi\u00e8re fois le chiffre d\u2019affaires r\u00e9alis\u00e9 en Lituanie, mais pas encore celui des Etats-Unis, o\u00f9 le groupe n\u2019a fait son entr\u00e9e qu\u2019au mois de juin.<\/p>\n

\nFrais de personnel en hausse<\/h2>\n

La marge op\u00e9rationnelle a chut\u00e9 \u00e0 4,3%, une marge somme toute relativement \u00e9lev\u00e9e pour le secteur, mais n\u00e9anmoins \u00e0 son niveau le plus bas depuis 2012.\u00a0 Selon Lidl, cette marge en baisse est due aux gros investissements sur ses nouveaux march\u00e9s. Toutefois les analystes estiment que cela n\u2019explique pas tout : selon eux, le concept de magasin optimalis\u00e9, avec un assortiment plus large et de nouveaux services, aurait \u00e9galement un impact sur les chiffres.<\/p>\n

\nDe fait, les frais de personnel ont augment\u00e9 de 11% et repr\u00e9sentent aujourd\u2019hui 9,11% du chiffre d\u2019affaires. Ce pourcentage reste tout de m\u00eame inf\u00e9rieur \u00e0 celui observ\u00e9 chez Ahold Delhaize <\/strong>(11,5%) Sainsbury <\/strong>(11,0%) et Carrefour <\/strong>(10,8%). A noter toutefois que chez Lidl ces co\u00fbts ont augment\u00e9 deux fois plus vite que le chiffre d\u2019affaires. Durant l\u2019exercice \u00e9coul\u00e9 le chiffre d\u2019affaires par employ\u00e9 a recul\u00e9 de 3,7%.
\nEn 2016-2017 le montant des investissements a plus que doubl\u00e9 par rapport \u00e0 l\u2019ann\u00e9e pr\u00e9c\u00e9dente : de 2,8 milliards d\u2019euros \u00e0 7,0 milliards d\u2019euros. Les investissements immobiliers constituent une part importante de ces investissements. En outre les nombreuses refontes de magasins, tout comme les pr\u00e9paratifs pour le d\u00e9marrage aux USA, ont \u00e9galement n\u00e9cessit\u00e9 d\u2019importants budgets.<\/p>\n

\nPalais de verre<\/h2>\n

Dans un communiqu\u00e9 Lidl dit tabler sur une\u00a0 \u00e9volution positive durant l\u2019exercice 2017-2018 avec une croissance du chiffre d\u2019affaires mod\u00e9r\u00e9e, gr\u00e2ce \u00e0 la modernisation du r\u00e9seau de magasins et l\u2019expansion aux Etats-Unis. Toutefois cette expansion am\u00e9ricaine continuera \u00e9galement de peser sur les revenus nets.<\/p>\n

\nLes analystes de Barclays estiment que d\u00e9sormais Schwarz Group, propri\u00e9taire de Lidl, se concentrera davantage sur la rentabilit\u00e9 et la discipline budg\u00e9taire. Le CEO Klaus Gehrig a en effet annonc\u00e9 qu\u2019une simplification et un all\u00e8gement de Lidl s\u2019imposaient. Dans une interview accord\u00e9e \u00e0 Planet Retail il compare les supermarch\u00e9s Lidl \u00e0 des \u2018palais de verre\u2019 et critique les grands hall d\u2019entr\u00e9e et le manque de ma\u00eetrise des co\u00fbts. La nomination de Jesper Hojer comme nouveau CEO de Lidl <\/a>en f\u00e9vrier 2017 et la d\u00e9cision de diminuer les activit\u00e9s online semblent pr\u00e9figurer une approche plus ax\u00e9e sur le contr\u00f4le des co\u00fbts.<\/p>\n

\u00a0<\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

La rapide expansion internationale de Lidl a son revers : l\u2019accroissement des investissements affecte la rentabilit\u00e9. Le propri\u00e9taire Schwarz Group vise donc une ma\u00eetrise des co\u00fbts. Ralentissement de la croissance Lidl a entam\u00e9 son expansion internationale en 1988 et est aujourd\u2019hui pr\u00e9sent dans 25 pays. Les activit\u00e9s \u00e9trang\u00e8res, qui repr\u00e9sentent environ 70% du chiffre d\u2019affaires […]<\/p>\n","protected":false},"author":1,"featured_media":24240,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-24243","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"\nL\u2019expansion internationale \u00e9rode le b\u00e9n\u00e9fice de Lidl - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"La rapide expansion internationale de Lidl a son revers : l\u2019accroissement des investissements affecte la rentabilit\u00e9. 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