{"id":24284,"date":"2018-01-31T14:30:25","date_gmt":"2018-01-31T14:30:25","guid":{"rendered":"https:\/\/www.retaildetail.be\/beaute-soins\/ecover-va-renouveler-toute-sa-gamme\/"},"modified":"2018-01-31T14:30:25","modified_gmt":"2018-01-31T14:30:25","slug":"ecover-va-renouveler-toute-sa-gamme","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/ecover-va-renouveler-toute-sa-gamme\/","title":{"rendered":"Ecover va renouveler toute sa gamme"},"content":{"rendered":"<p><strong>Ecover<\/strong>, producteur belge de d\u00e9tergents et de produits de nettoyage \u00e9cologiques, va renouveler les emballages de toute sa gamme.\u00a0 Le produit d\u00e9tergent est le premier \u00e0 \u00eatre r\u00e9nov\u00e9 et l\u2019op\u00e9ration devrait \u00eatre achev\u00e9e d\u2019ici deux ans.<\/p>\n<p><!--break--><\/p>\n<h2>Une image rebelle<\/h2>\n<p>Avec ces nouveaux emballages, Ecover pr\u00e9cise vouloir retrouver le \u2018caract\u00e8re rebelle\u2019 des d\u00e9buts de l\u2019entreprise.\u00a0 Le flacon du d\u00e9tergent sera d\u00e9sormais fabriqu\u00e9 \u00e0 partir de mat\u00e9riaux 100% recycl\u00e9s, alors qu\u2019il n\u2019\u00e9tait compos\u00e9 que de 25% de mat\u00e9riaux recycl\u00e9s auparavant.\u00a0 \u00ab Nous avons continu\u00e9 de cro\u00eetre au fil des ans et nous avons fait des choix \u00bb, affirme le \u2018long term innovation manager\u2019 Tom Domen \u00e0 Made in Kempen.\u00a0 \u00ab Il y a quelque temps, nous nous sommes pos\u00e9 la question suivante : \u00ab Ne sommes-nous pas trop \u00e9loign\u00e9s de nos d\u00e9buts ?\u00a0 Durant nos premi\u00e8res ann\u00e9es, nous avions cette image rebelle qui s\u2019est un peu \u00e9rod\u00e9e ces derniers temps.\u00a0 Nous voulons maintenant r\u00e9introduire ce c\u00f4t\u00e9 rebelle. \u00bb<\/p>\n<p>\nApr\u00e8s le produit d\u00e9tergent, ce sera toute la gamme Ecover qui sera renouvel\u00e9e ces deux prochaines ann\u00e9es.\u00a0 Le changement concerne uniquement les nouveaux flacons : les produits m\u00eames restent, en principe, inchang\u00e9s.<\/p>\n<p>\nAu mois de septembre 2017, Ecover est tomb\u00e9 aux mains de l\u2019entreprise am\u00e9ricaine SC Johnson qui compte \u00e9galement des marques comme Baygon, Brise, Canard WC, Oust, Kiwi, Pledge et Shout dans son portefeuille.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ecover, producteur belge de d\u00e9tergents et de produits de nettoyage \u00e9cologiques, va renouveler les emballages de toute sa gamme.\u00a0 Le produit d\u00e9tergent est le premier \u00e0 \u00eatre r\u00e9nov\u00e9 et l\u2019op\u00e9ration devrait \u00eatre achev\u00e9e d\u2019ici deux ans. Une image rebelle Avec ces nouveaux emballages, Ecover pr\u00e9cise vouloir retrouver le \u2018caract\u00e8re rebelle\u2019 des d\u00e9buts de l\u2019entreprise.\u00a0 Le [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":24281,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[27],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-24284","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beaute-soins"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ecover va renouveler toute sa gamme - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Ecover, producteur belge de d\u00e9tergents et de produits de nettoyage \u00e9cologiques, va renouveler les emballages de toute sa gamme. 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