{"id":24338,"date":"2018-02-02T14:22:55","date_gmt":"2018-02-02T14:22:55","guid":{"rendered":"https:\/\/www.retaildetail.be\/electro\/benefice-record-pour-apple-malgre-des-ventes-decevantes\/"},"modified":"2018-02-02T14:22:55","modified_gmt":"2018-02-02T14:22:55","slug":"benefice-record-pour-apple-malgre-des-ventes-decevantes","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/electro\/benefice-record-pour-apple-malgre-des-ventes-decevantes\/","title":{"rendered":"B\u00e9n\u00e9fice record pour Apple malgr\u00e9 des ventes d\u00e9cevantes"},"content":{"rendered":"<p>Au cours du premier trimestre de l\u2019exercice fiscal se terminant le 30 d\u00e9cembre 2017, <strong>Apple <\/strong>a battu des records de ventes et de b\u00e9n\u00e9fices.\u00a0 On per\u00e7oit n\u00e9anmoins des signes n\u00e9gatifs car les ventes d\u2019iPhone ont \u00e9t\u00e9 inf\u00e9rieures aux attentes.<\/p>\n<p><!--break--><\/p>\n<h2>Baisse d\u2019un pour cent des ventes d\u2019iPhone<\/h2>\n<p>Au trimestre dernier, l\u2019entreprise technologique am\u00e9ricaine a r\u00e9alis\u00e9 un chiffre d\u2019affaires de 88,3 milliards de dollars (71 milliards d\u2019euros), avec un b\u00e9n\u00e9fice net de 20,1 milliards de dollars (16 milliards d\u2019euros).\u00a0 Dans les deux cas, Apple a d\u00e9pass\u00e9 les attentes des analystes en atteignant des niveaux record.<\/p>\n<p>\nAu cours du dernier trimestre, Apple n\u2019a vendu \u2018que\u2019 77,3 millions d\u2019iPhones, une baisse de 1% par rapport \u00e0 l\u2019ann\u00e9e pr\u00e9c\u00e9dente et en-dessous des pr\u00e9visions de 80,2 millions de t\u00e9l\u00e9phones vendus.\u00a0 Le prix moyen \u00e9tait n\u00e9anmoins plus \u00e9lev\u00e9 que pr\u00e9vu, ce qui permet de penser que le nouveau iPhone s\u2019est bien vendu et que ce sont surtout les mod\u00e8les moins chers qui se sont moins bien vendus.\u00a0 \u00ab Nous sommes ravis de pouvoir annoncer le meilleur trimestre de l\u2019histoire d\u2019Apple \u00bb, pr\u00e9cise le CEO Tim Cook.\u00a0 \u00ab L\u2019iPhone X <a href=\"https:\/\/www.apple.com\/newsroom\/2018\/02\/apple-reports-first-quarter-results\/\" target=\"_blank\" rel=\"noopener\">a d\u00e9pass\u00e9 nos attentes <\/a>et est notre produit le plus vendu depuis son lancement au mois de novembre dernier. \u00bb<\/p>\n<p>\nEn ce qui concerne le trimestre en cours, Apple pr\u00e9voit un chiffre d\u2019affaires compris entre 60 et 62 milliards de dollars (48 \u00e0 50 milliards d\u2019euros) et une marge brute comprise entre 38 et 38,5%.\u00a0 Les analystes ont davantage mis\u00e9 sur un chiffre d\u2019affaires autour des 66 milliards d\u2019euros (53 milliards d\u2019euros) pour le trimestre en cours.\u00a0 Apple restera donc probablement \u00e0 nouveau en-dessous des attentes (trop \u00e9lev\u00e9es).<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Au cours du premier trimestre de l\u2019exercice fiscal se terminant le 30 d\u00e9cembre 2017, Apple a battu des records de ventes et de b\u00e9n\u00e9fices.\u00a0 On per\u00e7oit n\u00e9anmoins des signes n\u00e9gatifs car les ventes d\u2019iPhone ont \u00e9t\u00e9 inf\u00e9rieures aux attentes. Baisse d\u2019un pour cent des ventes d\u2019iPhone Au trimestre dernier, l\u2019entreprise technologique am\u00e9ricaine a r\u00e9alis\u00e9 un [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":24335,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-24338","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-electro"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>B\u00e9n\u00e9fice record pour Apple malgr\u00e9 des ventes d\u00e9cevantes - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Au cours du premier trimestre de l\u2019exercice fiscal se terminant le 30 d\u00e9cembre 2017, Apple a battu des records de ventes et de b\u00e9n\u00e9fices. On per\u00e7oit n\u00e9anmoins des signes n\u00e9gatifs car les ventes d\u2019iPhone ont \u00e9t\u00e9 inf\u00e9rieures aux attentes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/electro\/benefice-record-pour-apple-malgre-des-ventes-decevantes\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B\u00e9n\u00e9fice record pour Apple malgr\u00e9 des ventes d\u00e9cevantes - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Au cours du premier trimestre de l\u2019exercice fiscal se terminant le 30 d\u00e9cembre 2017, Apple a battu des records de ventes et de b\u00e9n\u00e9fices. 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