{"id":24393,"date":"2018-02-06T13:29:55","date_gmt":"2018-02-06T13:29:55","guid":{"rendered":"https:\/\/www.retaildetail.be\/beaute-soins\/medicare-market-envisage-louverture-de-20-nouvelles-pharmacies-en-2018-2\/"},"modified":"2018-02-06T13:29:55","modified_gmt":"2018-02-06T13:29:55","slug":"medicare-market-envisage-louverture-de-20-nouvelles-pharmacies-en-2018-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/medicare-market-envisage-louverture-de-20-nouvelles-pharmacies-en-2018-2\/","title":{"rendered":"Medicare-Market envisage l\u2019ouverture de 20 nouvelles pharmacies en 2018"},"content":{"rendered":"

Medicare-Market<\/strong>, exploitant de la parapharmacie Medi-Market <\/strong>et des pharmacies PharmaClic<\/strong>, souhaite engager 120 nouveaux collaborateurs et ouvrir 20 nouveaux points de vente en 2018. D\u2019ici 2020 le groupe esp\u00e8re atteindre le cap des 70 magasins.<\/p>\n

<\/p>\n

Expansion plus rapide qu\u2019esp\u00e9r\u00e9<\/h2>\n

Cette ann\u00e9e le groupe belge Medicare-Market projette le recrutement de 120 nouveaux collaborateurs et l\u2019ouverture de 12 parapharmacies et 8 pharmacies. En 2020 le compteur devrait afficher au total 37 parapharmacies et 33 pharmacies en Belgique et au Luxembourg.<\/p>\n

\nAinsi Medicare-Market d\u00e9passe ses propres objectifs de croissance : lors du lancement de l\u2019entreprise en 2014, le fondateur et CEO Yvan Verougstraete pr\u00e9voyait 20 points de vente d\u2019ici 2020. Mais l\u2019expansion se d\u00e9roule plus vite que pr\u00e9vu : fin 2018 la cha\u00eene devrait d\u00e9j\u00e0 compter 43 points de vente (dont 27 parapharmacies et 16 pharmacies), auxquels s\u2019ajouteront encore une trentaine d\u2019autres magasins d\u2019ici 2020.<\/p>\n

\n\u00ab Ce d\u00e9veloppement rapide t\u00e9moigne sans conteste des attentes du consommateur, qui en Belgique paie un prix trop \u00e9lev\u00e9 pour des m\u00e9dicaments non-rembours\u00e9s et des produits parapharmaceutiques, et qui a besoin de conseils sur mesure en mati\u00e8re de sant\u00e9 et de bien-\u00eatre sous tous aspects.\u00a0 Chaque jour le consommateur appr\u00e9cie les avantages de notre concept \u00bb, explique Yvan Verougstraete.<\/p>\n

\nEn 2018 l\u2019entreprise projette des nouveaux points de vente Medi-Market notamment \u00e0 Bruxelles, Tournai, Courtrai, Louvain et Louvain-la-Neuve, et pr\u00e9voit \u00e9galement 8 nouvelles pharmacies PharmaClic. En outre le groupe souhaite tester quelques nouveaux concepts en mati\u00e8re de services.<\/p>\n

\nObjectif : devenir leader du march\u00e9 belge<\/h2>\n

Medicare-Market nourrit l\u2019ambition de devenir leader du march\u00e9 belge, avec un chiffre d\u2019affaires consolid\u00e9 d\u2019environ 200 millions d\u2019euros d\u2019ici 2020. Une expansion internationale est \u00e9galement envisag\u00e9e. C\u00f4t\u00e9 online, l\u2019entreprise \u00e9largit son \u00e9quipe digitale, adapte deux webshops en vue d\u2019une plus grande personnalisation et \u00e9tend l\u2019assortiment en ligne \u00e0 30.000 articles.<\/p>\n

\nLa double strat\u00e9gie repose sur le d\u00e9ploiement de deux formules compl\u00e9mentaires : les pharmacies PharmaClic ont de larges horaires d\u2019ouverture, s\u2019appuient sur le r\u00f4le de conseil et un positionnement bas prix, alors que les parapharmacies Medi-Market visent avant tout la fonctionnalit\u00e9 avec une gamme de pr\u00e8s de 9.000 articles \u00e0 prix discount. \u00ab Notre strat\u00e9gie consiste \u00e0 d\u00e9velopper une offre coh\u00e9rente au travers de plusieurs canaux. Pour ce faire nous investissons 12 millions d\u2019euros, dont 3 millions d\u2019euros dans la vente en ligne. Nous \u00e9laborons diff\u00e9rentes actions marketing en vue du d\u00e9veloppement de la marque Medi-Market\u00a0 et d\u2019une croissance consid\u00e9rable de sa part de march\u00e9 dans le secteur parapharmaceutique \u00bb, commente Verougstraete.<\/p>\n

\nL\u2019an dernier Medicare-Market a r\u00e9alis\u00e9 un chiffre d\u2019affaires de 51 millions d\u2019euros. L\u2019entreprise a \u00e9galement proc\u00e9d\u00e9 \u00e0 une augmentation de capital \u00e0 11 millions d\u2019euros avec l\u2019aide d\u2019investisseurs priv\u00e9s belges et la soci\u00e9t\u00e9 d\u2019investissement Nivelinvest. En 2017, chaque jour, quelque 6.000 clients se sont rendus dans l\u2019un des 23 points de vente du groupe (15 parapharmacies et 8 pharmacies). Les deux sites web r\u00e9unis ont accueilli 8,6 millions de visiteurs.<\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Medicare-Market, exploitant de la parapharmacie Medi-Market et des pharmacies PharmaClic, souhaite engager 120 nouveaux collaborateurs et ouvrir 20 nouveaux points de vente en 2018. D\u2019ici 2020 le groupe esp\u00e8re atteindre le cap des 70 magasins. Expansion plus rapide qu\u2019esp\u00e9r\u00e9 Cette ann\u00e9e le groupe belge Medicare-Market projette le recrutement de 120 nouveaux collaborateurs et l\u2019ouverture de […]<\/p>\n","protected":false},"author":1,"featured_media":24390,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[27],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-24393","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beaute-soins"],"acf":[],"yoast_head":"\nMedicare-Market envisage l\u2019ouverture de 20 nouvelles pharmacies en 2018 - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Medicare-Market, exploitant de la parapharmacie Medi-Market et des pharmacies PharmaClic, souhaite engager 120 nouveaux collaborateurs et ouvrir 20 nouveaux points de vente en 2018. 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