{"id":24400,"date":"2018-02-07T09:47:55","date_gmt":"2018-02-07T09:47:55","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/lunion-europeenne-bannit-le-geoblocage\/"},"modified":"2018-02-07T09:47:55","modified_gmt":"2018-02-07T09:47:55","slug":"lunion-europeenne-bannit-le-geoblocage","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/lunion-europeenne-bannit-le-geoblocage\/","title":{"rendered":"L\u2019Union europ\u00e9enne bannit le g\u00e9oblocage"},"content":{"rendered":"

D\u00e9sormais les consommateurs ne pourront plus \u00eatre redirig\u00e9s automatiquement ou bloqu\u00e9s en fonction de leur lieu de r\u00e9sidence lorsqu\u2019ils\u00a0 surfent sur un site \u00e9tranger. Le Parlement europ\u00e9en est parvenu \u00e0 un accord concernant l\u2019interdiction du g\u00e9oblocage.<\/p>\n

<\/p>\n

\u00ab 63% des achats \u00e9trangers n\u2019aboutissent pas en raison du g\u00e9oblocage \u00bb<\/h2>\n

Les internautes qui surfent sur des sites web ou webhops \u00e9trangers sont bien souvent automatiquement redirig\u00e9s vers le site du pays le plus proche. Le contenu de nombreux sites \u00e9trangers restent ainsi invisible et inaccessible pour les consommateurs europ\u00e9ens. Ceci limite donc le shopping transfrontalier dans l\u2019e-commerce.<\/p>\n

\nA pr\u00e9sent le Parlement europ\u00e9en a d\u00e9cid\u00e9 de mettre fin d\u00e9finitivement \u00e0 cette pratique, appel\u00e9e g\u00e9oblocage. Le blocage g\u00e9ographique permet aux entreprises de reconna\u00eetre le lieu de r\u00e9sidence des internautes et de leur interdire l\u2019acc\u00e8s \u00e0 certains contenus ou de les rediriger vers un autre site web. Lorsque le g\u00e9olocalisation n\u2019est pas utilis\u00e9e, les consommateurs sont parfois bloqu\u00e9s ou redirig\u00e9s sur base de leur adresse <\/a>ou des donn\u00e9es de leur carte de cr\u00e9dit, selon l\u2019UE.<\/p>\n

\n\u00ab Environ 15% des consommateurs ach\u00e8tent en ligne dans un autre pays de l\u2019UE. Mais une \u00e9tude de la Commission europ\u00e9enne r\u00e9v\u00e8le que 63% des tentatives d\u2019achats en ligne dans un autre pays de l\u2019UE n\u2019aboutissent pas, suite au g\u00e9oblocage ou \u00e0 la discrimination sur base de la nationalit\u00e9 ou du\u00a0 lieu de r\u00e9sidence \u00bb, explique l\u2019eurod\u00e9put\u00e9e Hilde Vautmans (Open VLD) au journal De Standaard.<\/p>\n

\nException pour Netflix & co<\/h2>\n

Le g\u00e9oblocage permettait aux entreprises de pratiquer des prix diff\u00e9rents en fonction du lieu o\u00f9 se trouvait la personne, mais ceci est donc d\u00e9sormais interdit. En 2016 la Commission europ\u00e9enne avait d\u00e9j\u00e0 introduit une proposition en vue d\u2019interdire le g\u00e9oblocage. A pr\u00e9sent la mesure a \u00e9t\u00e9 approuv\u00e9e \u00e0 une large majorit\u00e9 , tant par les partis de gauche que de droite. \u00ab C\u2019est un jalon pour le march\u00e9 int\u00e9rieur europ\u00e9en \u00bb, se f\u00e9licit\u00e9 l\u2019eurod\u00e9put\u00e9e belge Anneleen Van Bossuyt (N-VA).<\/p>\n

\nCette d\u00e9cision s\u2019inscrit dans le projet de faire de l\u2019UE un march\u00e9 int\u00e9rieur unique, o\u00f9 r\u00e8gne le libre-\u00e9change. L\u2019Union europ\u00e9enne souhaite stimuler le commerce international et le shopping transfrontalier, car elle estime qu\u2019ainsi les commer\u00e7ants en Europe renforceront leur position concurrentielle face \u00e0 de grands acteurs d\u2019autres continents.<\/p>\n

\nUne exception est pr\u00e9vue pour les fournisseurs de contenu digital et audiovisuel, comme les e-books, les films, la musique, les jeux vid\u00e9o, \u2026 etc. Des services comme Netflix et Amazon Prime pourront donc encore verrouiller certains contenus par pays. En outre les commer\u00e7ants ne sont pas oblig\u00e9s de livrer des marchandises physiques partout en Europe. En 2020 l\u2019UE r\u00e9\u00e9valuera ces exceptions.<\/p>\n

\nApplication de la propre l\u00e9gislation relative aux consommateurs<\/h2>\n

Il reste n\u00e9anmoins possible de rediriger les internautes vers un site web local, mais cela devra \u00eatre mentionn\u00e9 clairement et les internautes auront la possibilit\u00e9 de refuser cette r\u00e9orientation. En d\u2019autres termes si l\u2019internaute trouve un produit meilleur march\u00e9 au Portugal par exemple, il aura effectivement la possibilit\u00e9 de l\u2019y acheter.<\/p>\n

\nLes entreprises qui souhaitent faire du commerce \u00e0 l\u2019international, pourront le faire en fonction de la l\u00e9gislation de leur propre pays, \u00e0 moins qu\u2019elles ne choisissent de s\u2019adresser \u00e0 un march\u00e9 sp\u00e9cifique : \u00ab un magasin belge pourra tout simplement appliquer le l\u00e9gislation belge relative aux consommateurs. \u00bb\u00a0 Toutefois ces nouvelles mesures doivent encore \u00eatre approuv\u00e9es formellement par les Etats membres de l\u2019UE. L\u2019interdiction du g\u00e9oblocage devrait entrer en vigueur avant la fin de l\u2019ann\u00e9e.<\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

D\u00e9sormais les consommateurs ne pourront plus \u00eatre redirig\u00e9s automatiquement ou bloqu\u00e9s en fonction de leur lieu de r\u00e9sidence lorsqu\u2019ils\u00a0 surfent sur un site \u00e9tranger. Le Parlement europ\u00e9en est parvenu \u00e0 un accord concernant l\u2019interdiction du g\u00e9oblocage. \u00ab 63% des achats \u00e9trangers n\u2019aboutissent pas en raison du g\u00e9oblocage \u00bb Les internautes qui surfent sur des sites […]<\/p>\n","protected":false},"author":1,"featured_media":24397,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25,34],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-24400","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","category-m-tail"],"acf":[],"yoast_head":"\nL\u2019Union europ\u00e9enne bannit le g\u00e9oblocage - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"D\u00e9sormais les consommateurs ne pourront plus \u00eatre redirig\u00e9s automatiquement ou bloqu\u00e9s en fonction de leur lieu de r\u00e9sidence lorsqu\u2019ils surfent sur un site \u00e9tranger. Le Parlement europ\u00e9en est parvenu \u00e0 un accord concernant l\u2019interdiction du g\u00e9oblocage.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/lunion-europeenne-bannit-le-geoblocage\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u2019Union europ\u00e9enne bannit le g\u00e9oblocage - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"D\u00e9sormais les consommateurs ne pourront plus \u00eatre redirig\u00e9s automatiquement ou bloqu\u00e9s en fonction de leur lieu de r\u00e9sidence lorsqu\u2019ils surfent sur un site \u00e9tranger. 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