{"id":24435,"date":"2018-02-07T20:07:49","date_gmt":"2018-02-07T20:07:49","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/danone-reduit-la-teneur-en-sucres-2\/"},"modified":"2018-02-07T20:07:49","modified_gmt":"2018-02-07T20:07:49","slug":"danone-reduit-la-teneur-en-sucres-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/danone-reduit-la-teneur-en-sucres-2\/","title":{"rendered":"Danone r\u00e9duit la teneur en sucres"},"content":{"rendered":"

(Publireportage) Danone<\/strong> accorde beaucoup d\u2019importance \u00e0 la qualit\u00e9 nutritionnelle de ses produits et travaille continuellement \u00e0 l\u2019am\u00e9lioration de ces derniers pour aider les consommateurs \u00e0 adopter des habitudes alimentaires saines et \u00e9quilibr\u00e9es.<\/p>\n

<\/p>\n

\nGraduellement<\/h2>\n

Aujourd\u2019hui la soci\u00e9t\u00e9 fait face \u00e0 d\u2019importants d\u00e9fis en mati\u00e8re de sant\u00e9 publique. Convaincue que l\u2019alimentation est porteuse de sant\u00e9, Danone donne forme \u00e0 sa mission \u2018d\u2019apporter la sant\u00e9 via l\u2019alimentation au plus grand nombre\u2019.
\nCeci se traduit au travers d\u2019un travail de longue date \u00e0 l\u2019am\u00e9lioration de la composition nutritionnelle des produits pour qu\u2019ils r\u00e9pondent aux besoins et attentes des consommateurs et qu\u2019ils correspondent aux recommandations nutritionnelles locales.<\/p>\n

\nCitons l\u2019exemple de Danonino, connu auparavant sous la marque Petit Gervais, o\u00f9 la teneur en sucres a graduellement baiss\u00e9 de 32% en pr\u00e8s de 20 ans. Activia constitue un autre exemple int\u00e9ressant : une diminution de 14% de sucres ajout\u00e9s en \u00e0 peine dix ans ou encore Danio avec une r\u00e9duction de 15% de sucres ajout\u00e9s sur 3 r\u00e9f\u00e9rences en 2014. \u201cOptimiser la qualit\u00e9 nutritionnelle des produits comprend aussi bien l\u2019augmentation des nutriments naturellement pr\u00e9sents dans nos produits (par exemple en ajoutant des vitamines et min\u00e9raux) que la r\u00e9duction de sucres et de mati\u00e8re grasse \u00bb explique Nathalie Guillaume, Corporate Affairs Director.
\n\u00a0<\/p>\n

Convention<\/h2>\n

En Belgique, Danone consid\u00e8re qu\u2019il est de sa responsabilit\u00e9 d\u2019apporter sa contribution aux initiatives visant \u00e0 encourager des habitudes alimentaires plus saines aupr\u00e8s des Belges, et souhaite jouer un r\u00f4le de pionnier.\u00a0En Belgique, Danone s\u2019est engag\u00e9e en 2016 au travers la Convention \u00ab Alimentation Equilibr\u00e9e \u00bb sign\u00e9e par l\u2019industrie alimentaire (FEVIA) \u2013dont Danone fait partie-, la grande distribution (Comeos) et la Ministre de Sant\u00e9 Publique Maggie De Block. Par cette convention, l\u2019industrie laiti\u00e8re s\u2019est engag\u00e9e \u00e0 r\u00e9duire la teneur en sucres ajout\u00e9s de ses produits de 8% [1]\u00a0d\u2019ici fin 2020.<\/p>\n

\n\u00abLes nouveaux standards nutritionnels d\u00e9fini par Danone fin 2016 \u2013 bas\u00e9s sur les recommandations nutritionnelles officielles (telles que l\u2019OMS, l\u2019EFSA\u2026) et les r\u00e9f\u00e9rences scientifiques r\u00e9centes sur les habitudes alimentaires \u2013 font que Danone ira au-del\u00e0 de l\u2019ambition de la Convention \u00ab Alimentation Equilibr\u00e9e \u00bb, souligne Nathalie Guillaume. \u201cEn Belgique, nous nous sommes engag\u00e9s, d\u2019ici 2020 \u00e0 r\u00e9duire de plus de 10% le taux de sucres ajout\u00e9s de nos produits.\u201d
\nEncourager des habitudes alimentaires plus saines c\u2019est aussi ce qui guide les employ\u00e9s de Danone chaque jour et qui permet de mettre\u00a0 davantage en\u00a0 pratique la nouvelle signature \u00ab One Planet, One Health \u00bb adopt\u00e9e en 2017 par Danone.
\n\u00a0<\/p>\n

Source de prot\u00e9ines et de calcium<\/h2>\n

En Belgique, de mani\u00e8re g\u00e9n\u00e9rale, les produits laitiers ne sont pas assez consomm\u00e9s par rapport aux recommandations [2].\u00a0Les produits laitiers constituent en effet une source importante de prot\u00e9ines de hautes qualit\u00e9s et de calcium. Il ressort de l\u2019enqu\u00eate de consommation alimentaire 2014-2015 que 98% des Belges ne consomment pas la quantit\u00e9 journali\u00e8re recommand\u00e9e de produits laitiers [3]\u00a0et par cons\u00e9quent, n\u2019absorbent pas assez de calcium [4].<\/p>\n

\nPour des produits recommand\u00e9s quotidiennement il est d\u2019autant plus important pour Danone de faire des efforts dans la r\u00e9duction des sucres ajout\u00e9s. Pour le consommateur, ce n\u2019est pas toujours facile de faire la diff\u00e9rence entre les sucres ajout\u00e9s et les sucres naturellement pr\u00e9sents dans les produits. Sur le tableau nutritionnel des aliments, on retrouve notamment les deux type de sucre sous le m\u00eame onglet \u2018dont sucres\u2019. Mais il s\u2019agit avant tout de limiter la consommation de sucres ajout\u00e9s. L\u2019OMS (l\u2019Organisation Mondiale de la Sant\u00e9) recommande d\u2019ailleurs pour un adulte moyen de consommer au maximum 50 grammes de sucres ajout\u00e9s par jour. Cela correspond \u00e0 un maximum de 10% de l\u2019apport \u00e9nerg\u00e9tique total sur une journ\u00e9e.<\/p>\n

\n\u201cQuant au yaourt, il est important de noter que dans le taux de sucre \u00e9tiquet\u00e9 sur le produit, le lactose y est inclus \u201d, continue Nathalie Guillaume. \u201cLe lactose ne peut \u00eatre consid\u00e9r\u00e9 comme du sucre ajout\u00e9, il s\u2019agit du sucre du lait naturellement pr\u00e9sent dans les produits laitiers et seul sucre pr\u00e9sent dans les yaourts natures\u201d.<\/p>\n

\u00a0<\/p>\n

[1] R\u00e9duction de 3 % pour la p\u00e9riode 2012-2016 et de 5 % suppl\u00e9mentaires entre 2017-2020
\n[2] 56% van de bevolking bereikt niet de aanbevelingen voor calcium, zie De Ridder, K., Bel, S., Brocatus, L., Cuypers, K., Lebacq, T., Moyersoen, I., et al. (2016). De consumptie van voedingsmiddelen en de inname van voedingsstoffen. In S. Bel, & J. Tafforeau, Voedselconsumptiepeiling 2014-2015. Brussel: WIV-ISP
\n[3]\u00a0De Ridder, K., Bel, S., Brocatus, L., Cuypers, K., Lebacq, T., Moyersoen, I., et al. (2016). La consommation alimentaire. Dans S. Bel, & J. Tafforeau, Enqu\u00eate de consommation alimentaire 2014-2015. Bruxelles: WIV-ISP
\n[4]\u00a056% de la population n\u2019atteint pas les recommandations en mati\u00e8re de calcium voir De Ridder, K., Bel, S., Brocatus, L., Cuypers, K., Lebacq, T., Moyersoen, I., et al. (2016). La consommation alimentaire. Dans S. Bel, & J. Tafforeau, Enqu\u00eate de consommation alimentaire 2014-2015. Bruxelles: WIV-ISP.<\/em><\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

(Publireportage) Danone accorde beaucoup d\u2019importance \u00e0 la qualit\u00e9 nutritionnelle de ses produits et travaille continuellement \u00e0 l\u2019am\u00e9lioration de ces derniers pour aider les consommateurs \u00e0 adopter des habitudes alimentaires saines et \u00e9quilibr\u00e9es. Graduellement Aujourd\u2019hui la soci\u00e9t\u00e9 fait face \u00e0 d\u2019importants d\u00e9fis en mati\u00e8re de sant\u00e9 publique. Convaincue que l\u2019alimentation est porteuse de sant\u00e9, Danone donne […]<\/p>\n","protected":false},"author":1,"featured_media":24432,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-24435","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"\nDanone r\u00e9duit la teneur en sucres - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"(publireportage) Danone hecht veel belang aan een goede nutritionele samenstelling van haar producten en werkt constant aan de verbetering ervan met het oog op een evenwichtig voedingspatroon van de consument.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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