{"id":24472,"date":"2018-02-08T14:25:11","date_gmt":"2018-02-08T14:25:11","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/le-dirigeant-de-lidl-allemagne-quitte-lentreprise\/"},"modified":"2018-02-08T14:25:11","modified_gmt":"2018-02-08T14:25:11","slug":"le-dirigeant-de-lidl-allemagne-quitte-lentreprise","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/le-dirigeant-de-lidl-allemagne-quitte-lentreprise\/","title":{"rendered":"Le dirigeant de Lidl Allemagne quitte l\u2019entreprise"},"content":{"rendered":"<p>A peine 2,5 ans apr\u00e8s sa nomination au poste de dirigeant de <strong>Lidl <\/strong>Allemagne, Marin Dokozic quitte l\u2019entreprise.\u00a0 Il s\u2019agit d\u00e9j\u00e0 du troisi\u00e8me d\u00e9part d\u2019un dirigeant en moins d\u2019un an.\u00a0 Sur le march\u00e9 domestique, <strong>Aldi <\/strong>talonne Lidl de plus en plus.<\/p>\n<p><!--break--><\/p>\n<h2>Aldi gagne des parts de march\u00e9 au d\u00e9triment de Lidl<\/h2>\n<p>Les remous ne sont pr\u00eats de s\u2019arr\u00eater chez Lidl Allemagne.\u00a0 Il y a un an, <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/maison-d%C3%A9co\/sven-seidel-d%C3%A9missionne-de-sa-fonction-de-ceo-de-lidl\" target=\"_blank\" rel=\"noopener\">Sven Seidel, PDG groupe du discounter, quittait l\u2019entreprise avec effet imm\u00e9diat <\/a>en raison de \u00ab d\u00e9saccords concernant la strat\u00e9gie \u00bb.\u00a0 Ce d\u00e9part faisait suite \u00e0 des rumeurs selon lesquelles le superpuissant Klaus Gehrig, aux commandes de la soci\u00e9t\u00e9 m\u00e8re <strong>Schwarz Group<\/strong>, \u00e9tait en d\u00e9saccord avec Seidel dont il reprochait son manque de conscientisation aux co\u00fbts.\u00a0 Moins de six mois plus tard, le directeur e-commerce de Lidl quittait \u00e9galement l\u2019entreprise, apr\u00e8s que le m\u00eame Gehrig avait fortement revus les projets num\u00e9riques \u00e0 la baisse.<\/p>\n<p>\nAujourd\u2019hui, c\u2019est Marin Dokozic, le num\u00e9ro 1 de la branche allemande de Lidl, qui s\u2019en va.\u00a0 La raison officielle de ce d\u00e9part n\u2019a pas \u00e9t\u00e9 divulgu\u00e9e, mais l\u2019hebdomadaire WirtschaftsWoche est en possession de chiffres confidentiels du bureau d\u2019\u00e9tudes de march\u00e9 GfK.\u00a0 Ceux-ci d\u00e9montrent que, dans son pays d\u2019origine \u2013 de loin encore toujours son principal march\u00e9 b\u00e9n\u00e9ficiaire avec 3.200 magasins et un chiffre d\u2019affaires de 20,4 milliards\u00a0 &#8211; Lidl <a href=\"http:\/\/www.wiwo.de\/my\/unternehmen\/handel\/lidl-wer-bei-lidl-nicht-spurt-wird-ausgetauscht\/20939100.html?ticket=ST-937985-YnkdfsHSEJ7wh0gg5EZ7-ap3\" target=\"_blank\" rel=\"noopener\">perd des parts de march\u00e9 en faveur de son rival de toujours Aldi <\/a>qui progresse nettement plus fortement et mise pleinement sur des magasins plus modernes, avec davantage de marques A et plus de publicit\u00e9.\u00a0 La situation en Allemagne contraste donc fortement avec celle de notre pays o\u00f9 Lidl conna\u00eet <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/les-discounters-disposent-encore-dune-forte-marge-de-croissance-en-belgique\" target=\"_blank\" rel=\"noopener\">une plus forte croissance que celle d\u2019Aldi depuis des ann\u00e9es.<\/a><\/p>\n<p>\nDokozic sera remplac\u00e9 par Matthias Oppitz qui a d\u00e9j\u00e0 fait ses preuves en tant que dirigeant de Lidl Suisse.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A peine 2,5 ans apr\u00e8s sa nomination au poste de dirigeant de Lidl Allemagne, Marin Dokozic quitte l\u2019entreprise.\u00a0 Il s\u2019agit d\u00e9j\u00e0 du troisi\u00e8me d\u00e9part d\u2019un dirigeant en moins d\u2019un an.\u00a0 Sur le march\u00e9 domestique, Aldi talonne Lidl de plus en plus. Aldi gagne des parts de march\u00e9 au d\u00e9triment de Lidl Les remous ne sont [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":24469,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-24472","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le dirigeant de Lidl Allemagne quitte l\u2019entreprise - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Marin Dokozic quitte l\u2019entreprise apr\u00e8s seulement 2,5 ans au poste de dirigeant de Lidl Allemagne. 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