{"id":24670,"date":"2018-02-19T09:15:25","date_gmt":"2018-02-19T09:15:25","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/monoprix-envisage-lacquisition-du-webshop-sarenza\/"},"modified":"2018-02-19T09:15:25","modified_gmt":"2018-02-19T09:15:25","slug":"monoprix-envisage-lacquisition-du-webshop-sarenza","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/monoprix-envisage-lacquisition-du-webshop-sarenza\/","title":{"rendered":"Monoprix envisage l\u2019acquisition du webshop Sarenza"},"content":{"rendered":"

La cha\u00eene de magasins Monoprix<\/strong>,\u00a0propri\u00e9t\u00e9 du groupe fran\u00e7ais Casino, a entam\u00e9 des discussions en vue d\u2019une reprise\u00a0du site de vente en ligne de\u00a0chaussures\u00a0Sarenza,\u00a0l\u2019un des\u00a0webshops les plus importants de France.<\/p>\n

<\/p>\n

\u00ab Tout \u00e0 fait logique \u00bb<\/h2>\n

Sarenza propose environ 650 marques via son webshop, soit pr\u00e8s de 40.000 mod\u00e8les, et r\u00e9alise un chiffre d\u2019affaires annuel de plus de 250 millions d\u2019euros.\u00a0 Monoprix consid\u00e8re la reprise comme \u00e9tant le moyen de compl\u00e9ter son offre en ligne et de se positionner encore plus sur le march\u00e9 en tant qu\u2019important acteur omnicanal dans le domaine de la mode, de la d\u00e9coration et des produits de beaut\u00e9.<\/p>\n

\n\u00a0\u00ab Avec l\u2019acquisition de Sarenza et de son savoir-faire, le Groupe Casino renforcera sa position de leader du e-commerce urbain en France \u00bb, pr\u00e9cise Jean-Charles Naouri, PDG du Groupe Casino.\u00a0 \u00ab La reprise permettra \u00e0 Monoprix de se hisser \u00e0 l\u2019avant-plan des ventes en ligne dans le secteur de la mode et de la d\u00e9coration. \u00bb<\/p>\n

\n\u00a0\u00ab Cette op\u00e9ration s\u2019inscrit enti\u00e8rement dans la strat\u00e9gie de Monoprix<\/a>.\u00a0 Dans nos magasins du centre-ville, Monoprix allie de fa\u00e7on unique l\u2019alimentation, les produits non alimentaires et les services innovateurs.\u00a0 Il est donc parfaitement logique de reproduire cette offre compl\u00e8te en ligne \u00bb, rajoute R\u00e9gis Schultz, dirigeant de Monoprix.\u00a0 Sauf probl\u00e8mes avec les syndicats ou avec l\u2019autorit\u00e9 fran\u00e7aise de la concurrence, la reprise de Sarenza devrait \u00eatre chose faite d\u2019ici quelques semaines.<\/p>\n

\n\u00a0\u00ab Nous sommes tr\u00e8s heureux de cette acquisition puisqu\u2019elle nous permet de devenir partenaire d\u2019un acteur majeur et d\u2019\u00e9largir notre offre en nous appuyant sur l\u2019expertise de Monoprix \u00bb, a d\u00e9clar\u00e9 St\u00e9phane Treppoz, PDG de Sarenza.\u00a0 L\u2019entreprise Sarenza n\u2019est pas uniquement active en France.\u00a0 Elle vend ses produits dans plus de 25 pays europ\u00e9ens, dont la Belgique, les Pays-Bas, l\u2019Italie, l\u2019Espagne et le Royaume-Uni.
\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

La cha\u00eene de magasins Monoprix,\u00a0propri\u00e9t\u00e9 du groupe fran\u00e7ais Casino, a entam\u00e9 des discussions en vue d\u2019une reprise\u00a0du site de vente en ligne de\u00a0chaussures\u00a0Sarenza,\u00a0l\u2019un des\u00a0webshops les plus importants de France. \u00ab Tout \u00e0 fait logique \u00bb Sarenza propose environ 650 marques via son webshop, soit pr\u00e8s de 40.000 mod\u00e8les, et r\u00e9alise un chiffre d\u2019affaires annuel de […]<\/p>\n","protected":false},"author":1,"featured_media":24667,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-24670","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"\nMonoprix 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