{"id":24693,"date":"2018-02-20T10:21:48","date_gmt":"2018-02-20T10:21:48","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/la-jupiler-disparait-des-rayons-durant-quelques-mois\/"},"modified":"2018-02-20T10:21:48","modified_gmt":"2018-02-20T10:21:48","slug":"la-jupiler-disparait-des-rayons-durant-quelques-mois","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-jupiler-disparait-des-rayons-durant-quelques-mois\/","title":{"rendered":"La Jupiler dispara\u00eet des rayons durant quelques mois"},"content":{"rendered":"<p><strong>AB InBev <\/strong>lance un coup de pub \u00e9tonnant : sa marque phare <strong>Jupiler<\/strong> dispara\u00eetra des rayons durant quelques mois. Afin de \u2018soutenir\u2019 les Diables Rouges lors de la Coupe du Monde (ou pour en tirer profit) la marque s\u2019appellera temporairement \u2018Belgium\u2019.<\/p>\n<p><!--break--><\/p>\n<h2>La version sans alcool reste inchang\u00e9e<\/h2>\n<p>Hier tous les\u00a0m\u00e9dias en parlaient : l\u2019enl\u00e8vement du sigle Jupiler sur la fa\u00e7ade de la brasserie d&rsquo;AB InBev\u00a0\u00e0 Jupille.\u00a0Le groupe brassicole envisagerait-il d\u2019abandonner sa marque phare ? R\u00e9ponse lors de la conf\u00e9rence de presse qui s\u2019est tenue ce mardi : non (bien entendu), cette mise en sc\u00e8ne s\u2019inscrit dans le cadre d\u2019une campagne publicitaire \u00e0 l\u2019approche de la Coupe du Monde de football en Russie, qui d\u00e9butera au mois de juin.<\/p>\n<p>\nEtant donn\u00e9 que Jupiler est partenaire de la ligue belge de football depuis 30 ans d\u00e9j\u00e0 (songez \u00e0 la Premi\u00e8re Division qui officiellement s\u2019appelle Jupiler Pro League), il est logique que nous organisions une action sp\u00e9ciale pour soutenir les Diables Rouges en Russie, explique le num\u00e9ro un mondial de la bi\u00e8re. La plus haute division par contre ne changera pas de nom, car elle est li\u00e9e \u00e0 la Jupiler 0,0, la version sans alcool de Jupiler, qui \u00ab vu son lancement r\u00e9cent sur le march\u00e9 \u00bb conservera son nom.<\/p>\n<p>\nCette campagne, dont le coup d\u2019envoi a \u00e9t\u00e9 donn\u00e9 aujourd\u2019hui, est originale, mais pas unique en son genre\u00a0: on se souviendra que le brasseur avait d\u00e9j\u00e0 fait de m\u00eame <a href=\"http:\/\/time.com\/money\/4324920\/budweiser-united-states-america-name-change\/\" target=\"_blank\" rel=\"noopener\">avec sa marque am\u00e9ricaine Budweiser<\/a>, qui fut temporairement rebaptis\u00e9e \u2018America\u2019. N\u00e9anmoins le groupe n\u2019a pas pr\u00e9cis\u00e9 si la Jupiler serait \u00e9galement vendue sous le nom Belgium \u00e0 l\u2019\u00e9tranger.\u00a0Cette blague quelque peu douteuse\u00a0se terminera\u00a0mi-juillet :\u00a0 la Jupiler reprendra alors son nom habituel.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>AB InBev lance un coup de pub \u00e9tonnant : sa marque phare Jupiler dispara\u00eetra des rayons durant quelques mois. Afin de \u2018soutenir\u2019 les Diables Rouges lors de la Coupe du Monde (ou pour en tirer profit) la marque s\u2019appellera temporairement \u2018Belgium\u2019. La version sans alcool reste inchang\u00e9e Hier tous les\u00a0m\u00e9dias en parlaient : l\u2019enl\u00e8vement du [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":24690,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-24693","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La Jupiler dispara\u00eet des rayons durant quelques mois - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"AB InBev lance un coup de pub \u00e9tonnant : sa marque phare Jupiler dispara\u00eetra des rayons durant quelques mois. 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