{"id":24697,"date":"2018-02-20T10:24:00","date_gmt":"2018-02-20T10:24:00","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/la-chaine-de-restaurants-belge-umamido-sen-va-conquerir-les-pays-voisins\/"},"modified":"2018-02-20T10:24:00","modified_gmt":"2018-02-20T10:24:00","slug":"la-chaine-de-restaurants-belge-umamido-sen-va-conquerir-les-pays-voisins","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-chaine-de-restaurants-belge-umamido-sen-va-conquerir-les-pays-voisins\/","title":{"rendered":"La cha\u00eene de restaurants belge Umamido s\u2019en va conqu\u00e9rir les pays voisins"},"content":{"rendered":"<p>La cha\u00eene de restaurants belge <strong>Umamid<\/strong>o, sp\u00e9cialis\u00e9e dans les plats \u00e0 base de nouilles, envisage une expansion internationale l\u2019an prochain et l\u2019ouverture de nouveaux \u00e9tablissements en Belgique. Umamido\u00a0 sert des r\u0101men, une soupe \u00e0 base nouilles d\u2019inspiration japonaise.<\/p>\n<p><!--break--><\/p>\n<h2>Les r\u0101men deviendront-ils les nouveaux sushis ?<\/h2>\n<p>Guy Quirynen, propri\u00e9taire d\u2019Umamido, vise les pays voisins de la Belgique : il souhaite ouvrir des restaurants \u00e0 Amsterdam, Londres, Paris et Lille. Actuellement la cha\u00eene est d\u00e9j\u00e0 pr\u00e9sente \u00e0 l\u2019\u00e9tranger, notamment en Bulgarie et en Suisse, mais il reste encore de nombreuses possibilit\u00e9s d\u2019expansion,\u00a0 estime Quirynen.<\/p>\n<p>\nLa Belgique aussi rec\u00e8le encore un important potentiel de croissance, explique l\u2019entrepreneur dans le journal De Tijd : \u00ab Les r\u0101men pourraient devenir chez nous aussi populaires que le spaghetti bolognaise ou les sushis. Actuellement nous avons trois restaurants \u00e0 Bruxelles et deux \u00e0 Anvers. Cette ann\u00e9e nous pr\u00e9voyons encore un \u00e9tablissement \u00e0 Bruxelles et un autre \u00e0 Louvain. Ensuite j\u2019aimerais \u00e9galement ouvrir un restaurant \u00e0 Gand et un autre \u00e0 Bruxelles. \u00bb<\/p>\n<h2>\nLa caisse blanche contraint \u00e0 l\u2019expansion<\/h2>\n<p>La professionnalisation du secteur de la restauration, notamment dans les cha\u00eenes \u00e0 forte croissance, est due \u00e0 la caisse blanche obligatoire, estime le journal De Tijd. Suite au syst\u00e8me de caisses enregistreuses, les exploitants du secteur horeca sont oblig\u00e9s de diminuer leurs co\u00fbts, compar\u00e9 \u00e0 l\u2019\u00e9poque o\u00f9 l\u2019horeca travaillait beaucoup au noir. Afin de limiter les co\u00fbts, les cha\u00eenes ouvrent de nombreux restaurants. Cet accroissement leur permet ensuite de b\u00e9n\u00e9ficier d\u2019\u00e9conomies d\u2019\u00e9chelle.\u00a0\u00a0 Umamido travaille \u00e9galement avec une cuisine centrale o\u00f9 sont pr\u00e9par\u00e9s des plats de base pour tous les restaurants.<\/p>\n<p>\n\u00ab Pour exploiter un restaurant il ne suffit plus d\u2019\u00eatre un bon cuisinier \u00bb, affirme Quirynen. \u00ab Il faut \u00eatre un entrepreneur. La brasserie classique est menac\u00e9e. Bon nombre de restaurants ont une carte trop vaste, ce qui les oblige \u00e0 jeter beaucoup de restes. Ils ont aussi trop de personnel. \u00bb<\/p>\n<h2>\nMise au point de la formule<\/h2>\n<p>Pour son expansion internationale Umamido esp\u00e8re attirer des investisseurs externes, mais avant cela Quirynen estime que la formule doit \u00eatre totalement au point : \u00ab Mon \u00e9quipe et moi, souhaitons-nous r\u00e9aliser cette expansion par nous-m\u00eames et sommes-nous uniquement \u00e0 la recherche de cash ? Ou voulons-nous travailler avec des franchis\u00e9s ? Un investisseur du secteur peut-il \u00eatre int\u00e9ressant ? Nous devons d\u2019abord trouver une r\u00e9ponse \u00e0 ces questions avant d\u2019aller plus loin. \u00bb<\/p>\n<p>\nEn 2017 Umamido a r\u00e9alis\u00e9 un chiffre d\u2019affaires de 3,5 millions d\u2019euros, dont 15 \u00e0 20% s\u2019est traduit en b\u00e9n\u00e9fice.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La cha\u00eene de restaurants belge Umamido, sp\u00e9cialis\u00e9e dans les plats \u00e0 base de nouilles, envisage une expansion internationale l\u2019an prochain et l\u2019ouverture de nouveaux \u00e9tablissements en Belgique. Umamido\u00a0 sert des r\u0101men, une soupe \u00e0 base nouilles d\u2019inspiration japonaise. Les r\u0101men deviendront-ils les nouveaux sushis ? Guy Quirynen, propri\u00e9taire d\u2019Umamido, vise les pays voisins de la [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":24694,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-24697","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La cha\u00eene de restaurants belge Umamido s\u2019en va conqu\u00e9rir les pays voisins - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"La cha\u00eene de restaurants belge Umamido, sp\u00e9cialis\u00e9e dans les plats \u00e0 base de nouilles, 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