{"id":24705,"date":"2018-02-20T13:06:49","date_gmt":"2018-02-20T13:06:49","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/voici-les-nomines-pour-le-bpost-omnichannel-award-2018-2\/"},"modified":"2018-02-20T13:06:49","modified_gmt":"2018-02-20T13:06:49","slug":"voici-les-nomines-pour-le-bpost-omnichannel-award-2018-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/voici-les-nomines-pour-le-bpost-omnichannel-award-2018-2\/","title":{"rendered":"Voici les nomin\u00e9s pour le \u2018bpost Omnichannel Award 2018\u2019"},"content":{"rendered":"<p>Le jury a fait son choix parmi la long list de candidats : <strong>JBC<\/strong>, <strong>Sissy-Boy <\/strong>et <strong>ZEB <\/strong>concourront pour le \u2018bpost Omnichannel Award 2018\u2019, qui sera d\u00e9cern\u00e9 le 1er mars. A vos votes !<\/p>\n<p><!--break--><\/p>\n<h2>Trois nomin\u00e9s<\/h2>\n<p>Selon le jury, JBC s\u2019est distingu\u00e9 non seulement par son nouveau webshop, adapt\u00e9 au mobile et\u00a0 offrant des possibilit\u00e9s de personnalisation, mais surtout par l\u2019int\u00e9gration r\u00e9ussie de tous les canaux en vue de proposer une exp\u00e9rience d\u2019achat omincanal unique aux clients, allant du mobile au desktop en passant par le magasin et le kiosque.<\/p>\n<p>\nPour Sissy-Boy, sp\u00e9cialiste du lifestyle, le magasin n\u2019est pas un point de vente, mais un \u2018point de\u00a0 connexion\u2019 inspirant, o\u00f9 l\u2019online est appliqu\u00e9 de mani\u00e8re diff\u00e9rente en fonction de la cat\u00e9gorie. Pour les fauteuils par exemple la part online repr\u00e9sente d\u00e9j\u00e0 60% et la nouvelle app, lanc\u00e9e r\u00e9cemment, a d\u00e9j\u00e0 \u00e9t\u00e9 t\u00e9l\u00e9charg\u00e9e 50.000 fois.<\/p>\n<p>\nPour ZEB il ne s\u2019agit pas de la premi\u00e8re nomination au Omnichannel Award. L\u2019enseigne de mode ne croit pas au \u2018pur\u2019 e-commerce, mais consid\u00e8re l\u2019omnicanal comme un service \u00e0 la client\u00e8le, qui continuellement alterne entre l\u2019orientation et la commande online et l\u2019achat offline ; entre la livraison \u00e0 domicile, sur le lieu de travail, ou dans l\u2019un des magasins fortement digitalis\u00e9s.<\/p>\n<h2>\nScrutin<\/h2>\n<p>Au travers du \u2018bpost Omnichannel Award\u2019, RetailDetail et bpost souhaitent couronner les retailers qui excellent dans l\u2019int\u00e9gration des diff\u00e9rents canaux et parviennent \u00e0 \u00e9tablir un pont entre l\u2019online l\u2019offline. Les trois nomin\u00e9s pr\u00e9senteront leur projet lors du Omnichannel Congress de RetailDetail, qui aura lieu le 1er mars \u00e0 Utopolis \u00e0 Malines. Ensuite les participants au congr\u00e8s \u00e9mettront leur vote afin d\u2019\u00e9lire le gagnant du prix. <a href=\"https:\/\/www.retaildetail.be\/fr\/events\/omnichannelcongress2018\" target=\"_blank\" rel=\"noopener\">Ne tardez plus \u00e0 r\u00e9server votre ticket pour participer au congr\u00e8s et \u00e9mettre votre vote<\/a>.<\/p>\n<p>\nL\u2019Omnichannel Award en est d\u00e9j\u00e0 \u00e0 sa cinqui\u00e8me \u00e9dition. Les vainqueurs des \u00e9ditions pr\u00e9c\u00e9dentes \u00e9taient : Juttu (2017), Decathlon (2016), Schoenen Torfs (2015) et A.S. Adventure (2014).<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le jury a fait son choix parmi la long list de candidats : JBC, Sissy-Boy et ZEB concourront pour le \u2018bpost Omnichannel Award 2018\u2019, qui sera d\u00e9cern\u00e9 le 1er mars. A vos votes ! Trois nomin\u00e9s Selon le jury, JBC s\u2019est distingu\u00e9 non seulement par son nouveau webshop, adapt\u00e9 au mobile et\u00a0 offrant des possibilit\u00e9s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":24702,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-24705","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Voici les nomin\u00e9s pour le \u2018bpost Omnichannel Award 2018\u2019 - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le jury a fait son choix parmi la long list de candidats : JBC, Sissy-Boy et ZEB concourront pour le \u2018bpost Omnichannel Award 2018\u2019, qui sera d\u00e9cern\u00e9 le 1er mars. 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A vos votes !","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.retaildetail.be\/fr\/news\/general\/voici-les-nomines-pour-le-bpost-omnichannel-award-2018-2\/","og_locale":"fr_FR","og_type":"article","og_title":"Voici les nomin\u00e9s pour le \u2018bpost Omnichannel Award 2018\u2019 - RetailDetail BE","og_description":"Le jury a fait son choix parmi la long list de candidats : JBC, Sissy-Boy et ZEB concourront pour le \u2018bpost Omnichannel Award 2018\u2019, qui sera d\u00e9cern\u00e9 le 1er mars. 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