{"id":2485,"date":"2012-12-26T11:56:59","date_gmt":"2012-12-26T11:56:59","guid":{"rendered":"https:\/\/www.retaildetail.be\/m-tail\/le-gouvernement-flamand-aide-600-independants-a-lancer-leur-webshop\/"},"modified":"2012-12-26T11:56:59","modified_gmt":"2012-12-26T11:56:59","slug":"le-gouvernement-flamand-aide-600-independants-a-lancer-leur-webshop","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/m-tail\/le-gouvernement-flamand-aide-600-independants-a-lancer-leur-webshop\/","title":{"rendered":"Le gouvernement flamand aide 600 ind\u00e9pendants \u00e0 lancer leur webshop"},"content":{"rendered":"<h2>Commerce en ligne, social et mobile pour d\u00e9butants<\/h2>\n<p>En 2011 44% des Flamands ont effectu\u00e9 un achat en ligne et ce pourcentage ne cessera d\u2019augmenter durant les ann\u00e9es \u00e0 venir. C\u2019est pourquoi le gouvernement flamand a d\u00e9cid\u00e9 de donner un coup de pouce aux retailers flamands, afin\u00a0 qu\u2019ils se lancent dans le commerce en ligne. A partir du 1er juillet 2013 au moins 600 ind\u00e9pendants b\u00e9n\u00e9ficieront d\u2019une aide pour d\u00e9marrer un webshop. Ils apprendront \u00e9galement comment r\u00e9pondre \u00e0 la mont\u00e9e des achats\u00a0 via smartphones\u00a0 et comment faire du commerce\u00a0 sur les m\u00e9dias sociaux.<\/p>\n<p>\u00a0\u00ab Le but de cette mesure est de d\u00e9clencher chez les d\u00e9taillants un processus de r\u00e9flexion sur le r\u00f4le du magasins physique et sur le shopping de l\u2019avenir. Le magasin n\u2019est plus le seul endroit vers lequel se tourne le consommateur pour faire ses achats. La fonction d\u2019information, de vente et de service du commerce de d\u00e9tail est en train de changer radicalement \u00bb, selon le gouvernement flamand.<\/p>\n<p>Le projet accorde une attention particuli\u00e8re \u00e0 la pr\u00e9sence en ligne du d\u00e9taillant,\u00a0 aux applications digitales \u2018instore\u2019 et \u2018outstore\u2019,\u00a0 \u00e0 l\u2019utilisation des m\u00e9dias sociaux, du multicanal, de l\u2019e-commerce, du m-commerce et des possibilit\u00e9s mobiles.<\/p>\n<h2>\n<br \/>\u2018Inspiration commerciale\u2019<\/h2>\n<p>Cette initiative du gouvernement flamand est propos\u00e9e via les communes. Les autorit\u00e9s communales int\u00e9ress\u00e9es peuvent souscrire au projet \u2018Commerci\u00eble Inspiratie\u2019, qui fait partie de la note gouvernementale\u00a0 \u2018Winkelen in Vlaanderen 2.0\u2019 (\u2018Le shopping en Flandre 2.0\u2019).<\/p>\n<p>Pr\u00e9c\u00e9demment le gouvernement flamand avait d\u00e9j\u00e0 lanc\u00e9 le projet pilote \u2018Commerci\u00eble Innovaties\u2019,\u00a0 en vue de soutenir les commer\u00e7ants dans de nouvelles initiatives pour promouvoir le shopping.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><em>Traduction : Marie-No\u00eblle Masure<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Commerce en ligne, social et mobile pour d\u00e9butants En 2011 44% des Flamands ont effectu\u00e9 un achat en ligne et ce pourcentage ne cessera d\u2019augmenter durant les ann\u00e9es \u00e0 venir. C\u2019est pourquoi le gouvernement flamand a d\u00e9cid\u00e9 de donner un coup de pouce aux retailers flamands, afin\u00a0 qu\u2019ils se lancent dans le commerce en ligne. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[34],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-2485","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-m-tail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le gouvernement flamand aide 600 ind\u00e9pendants \u00e0 lancer leur webshop - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/m-tail\/le-gouvernement-flamand-aide-600-independants-a-lancer-leur-webshop\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le gouvernement flamand aide 600 ind\u00e9pendants \u00e0 lancer leur webshop - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Commerce en ligne, social et mobile pour d\u00e9butants En 2011 44% des Flamands ont effectu\u00e9 un achat en ligne et ce pourcentage ne cessera d\u2019augmenter durant les ann\u00e9es \u00e0 venir. 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