{"id":24852,"date":"2018-02-26T15:55:55","date_gmt":"2018-02-26T15:55:55","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/voila-a-quoi-ressemblera-le-supermarche-en-2020\/"},"modified":"2018-02-26T15:55:55","modified_gmt":"2018-02-26T15:55:55","slug":"voila-a-quoi-ressemblera-le-supermarche-en-2020","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/voila-a-quoi-ressemblera-le-supermarche-en-2020\/","title":{"rendered":"Voil\u00e0 \u00e0 quoi ressemblera le supermarch\u00e9 en 2020"},"content":{"rendered":"

A mesure que le comportement d\u2019achat \u00e9volue vers l\u2019online et que le paysage concurrentiel change radicalement, le supermarch\u00e9 doit se r\u00e9inventer : moins de produits, une exp\u00e9rience client plus pouss\u00e9e et davantage de technologie.<\/p>\n

<\/p>\n

Les achats en vrac s\u2019effectueront en ligne<\/h2>\n

L\u2019exp\u00e9dition du samedi au supermarch\u00e9 pour y faire ses courses hebdomadaires est une habitude en d\u00e9clin depuis un certain temps d\u00e9j\u00e0. M\u00eame si aujourd\u2019hui l\u2019e-commerce ne repr\u00e9sente encore qu\u2019une part minime dans le secteur alimentaire, l\u2019on peut s\u2019attendre \u00e0 ce que les achats en vrac de produits FMCG s\u2019effectueront de plus en plus en ligne, affirment les experts de Symphony Retail Ai, sp\u00e9cialis\u00e9s dans les solutions destin\u00e9es au retail, bas\u00e9es sur l\u2019intelligence artificielle. Par ailleurs les consommateurs ach\u00e8tent davantage de repas pr\u00e9par\u00e9s plut\u00f4t que des ingr\u00e9dients.<\/p>\n

\nA ceci s\u2019ajoute un changement du champ concurrentiel : une rude concurrence au niveau des prix, la croissance des MDD, la pression accrue des discounters qui allient prix bas et shopping efficace, les hautes ambitions d\u2019Amazon <\/strong>\u2026 . Pour assurer sa p\u00e9rennit\u00e9 le supermarch\u00e9 physique devra\u00a0se transformer radicalement<\/a>, et ce dans un avenir proche.<\/p>\n

\nLes points cl\u00e9s ? R\u00e9duction draconienne du nombre de r\u00e9f\u00e9rences en magasin, puisque les supermarch\u00e9s peuvent proposer une offre quasi illimit\u00e9e online au consommateur. En magasin une dizaine d\u2019UGS judicieusement s\u00e9lectionn\u00e9s par cat\u00e9gorie suffisent \u00e0 donner confort et qualit\u00e9 aux clients. Pour le reste les clients pourront passer commande via un \u00e9cran tactile et venir retirer leur commande ensuite.<\/p>\n

\nFoodcourt au c\u0153ur de supermarch\u00e9\u00a0<\/h2>\n

Le supermarch\u00e9 du futur comprendra donc moins d\u2019all\u00e9es et de rayons. Les rayons d\u2019aliments secs, qui aujourd\u2019hui constituent le c\u0153ur\u00a0 du magasin (\u2018center store\u2019), devront faire place \u00e0 un \u2018foodcourt\u2019 avec des repas frais pr\u00e9par\u00e9s et une zone horeca pour la consommation sur place. Les supermarch\u00e9s pourraient consacrer tout un d\u00e9partement aux nouveaux produits avec une offre alternant deux fois par semaine, afin de surprendre le consommateur. Un march\u00e9 fermier avec des fournisseurs locaux pourrait \u00e9galement \u00eatre un p\u00f4le d\u2019attraction.<\/p>\n

\nDe plus la technologie y jouera un r\u00f4le important : un concept dot\u00e9 de points de retrait deviendra la norme. La navigation 3D permettant au consommateur de raccorder sa liste de courses sur son smartphone \u00e0 l\u2019agencement du magasin, peut faciliter le parcours du client. En outre les clients b\u00e9n\u00e9ficieront d\u2019offres personnalis\u00e9es gr\u00e2ce \u00e0 l\u2019intelligence artificielle. Et les caisses traditionnelles dispara\u00eetront pour \u00eatre remplac\u00e9es par le self-scanning et le paiement mobile.<\/p>\n

\u00a0<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"

A mesure que le comportement d\u2019achat \u00e9volue vers l\u2019online et que le paysage concurrentiel change radicalement, le supermarch\u00e9 doit se r\u00e9inventer : moins de produits, une exp\u00e9rience client plus pouss\u00e9e et davantage de technologie. Les achats en vrac s\u2019effectueront en ligne L\u2019exp\u00e9dition du samedi au supermarch\u00e9 pour y faire ses courses hebdomadaires est une habitude […]<\/p>\n","protected":false},"author":1,"featured_media":24849,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-24852","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"\nVoil\u00e0 \u00e0 quoi ressemblera le supermarch\u00e9 en 2020 - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"A mesure que le comportement d\u2019achat \u00e9volue vers l\u2019online et que le paysage concurrentiel change radicalement, le supermarch\u00e9 doit se r\u00e9inventer : moins de produits, une exp\u00e9rience client plus pouss\u00e9e et davantage de technologie.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/voila-a-quoi-ressemblera-le-supermarche-en-2020\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Voil\u00e0 \u00e0 quoi ressemblera le supermarch\u00e9 en 2020 - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"A mesure que le comportement d\u2019achat \u00e9volue vers l\u2019online et que le paysage concurrentiel change radicalement, le supermarch\u00e9 doit se r\u00e9inventer : moins de produits, une exp\u00e9rience client plus pouss\u00e9e et davantage de technologie.\" \/>\n<meta property=\"og:url\" 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