{"id":24856,"date":"2018-02-27T09:26:58","date_gmt":"2018-02-27T09:26:58","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/primark-ouvre-un-flagship-store-a-anvers\/"},"modified":"2018-02-27T09:26:58","modified_gmt":"2018-02-27T09:26:58","slug":"primark-ouvre-un-flagship-store-a-anvers","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/primark-ouvre-un-flagship-store-a-anvers\/","title":{"rendered":"Primark ouvre un flagship store \u00e0 Anvers"},"content":{"rendered":"<p>Le 30 avril la cha\u00eene de mode irlandaise <strong>Primark<\/strong> ouvrira un magasin au Meir \u00e0 Anvers. Celui-ci sera nettement plus grand que les autres filiales belges et jouera le r\u00f4le de flagship store pour l\u2019enseigne en Belgique.<\/p>\n<p><!--break--><\/p>\n<h2>Magasin plus grand, assortiment plus vaste<\/h2>\n<p>Actuellement Primark est d\u00e9j\u00e0 pr\u00e9sent en Belgique avec des magasins \u00e0 Bruxelles, Hasselt et Gand. Pour la cha\u00eene de mode discount Anvers est l\u2019\u00e9tape suivante de son expansion dans notre pays. \u00ab Le magasin anversois sera beaucoup plus grand et proposera un assortiment plus vaste. Il s\u2019agit en effet d\u2019un emplacement exclusif. Le magasin \u00e0 Bruxelles, par exemple, s\u2019\u00e9tend sur 1.600 m\u00b2, tandis que le magasin anversois comptera 6.000 m\u00b2 \u00bb, explique Gerry Butler, responsable du Benelux chez Primark.<\/p>\n<p>\nCet assortiment \u00e9largi comprend notamment des v\u00eatements pour enfants et b\u00e9b\u00e9s, des ustensiles de cuisine, des articles de literie, des produits de soins pour la peau et du maquillage. Le magasin vendra \u00e9galement un certain nombre de produits plus chers.<\/p>\n<h2>\n550 employ\u00e9s recrut\u00e9s<\/h2>\n<p>Pour ce nouveau magasin Primark a embauch\u00e9 550 employ\u00e9s, dont 120 travailleront \u00e0 plein temps. Ces offres d\u2019emplois ont \u00e9t\u00e9 pourvues end\u00e9ans les huit jours. La moyenne d\u2019\u00e2ge du personnel \u00e0 Anvers est de 25 \u00e0 35 ans. En outre l\u2019enseigne a recrut\u00e9 environ 25 personnes de 50 ans et plus, qui assisteront le personnel plus jeune. Le personnel de magasin est multiculturel, mais doit se montrer neutre, raison pour laquelle le port du voile par exemple n\u2019est pas autoris\u00e9, explique Anne-Marie De Block,\u00a0directrice du personnel belge.<\/p>\n<p>\nDe Block r\u00e9fute les critiques \u00e0 l\u2019encontre de Primark concernant ses prix discount, qui selon certains ne seraient pas \u00e9thiques : \u00ab Je pense que la plupart de nos d\u00e9tracteurs ne se sont jamais rendus dans un magasin Primark. Nos prix sont bas parce que nous achetons nos produits en grande quantit\u00e9, ce qui nous permet d\u2019obtenir des r\u00e9ductions de nos fournisseurs. \u00bb En outre\u00a0 l\u2019entreprise consacre peu de budget au marketing et tente de r\u00e9duire ses co\u00fbts, afin de pouvoir proposer des prix bas \u00e0 ses clients.<\/p>\n<p>\nDe Block assure que pour la production Primark\u00a0 n\u2019a pas recours au travail des enfants et que les ouvriers textiles touchent au moins le salaire minimum : \u00ab Nous effectuons r\u00e9guli\u00e8rement des contr\u00f4les non annonc\u00e9s dans nos usines. Si une usine ne r\u00e9pond plus \u00e0 nos exigences, elle recevra un avertissement. Si les probl\u00e8mes persistent, nous mettons fin \u00e0 la collaboration. \u00bb<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le 30 avril la cha\u00eene de mode irlandaise Primark ouvrira un magasin au Meir \u00e0 Anvers. Celui-ci sera nettement plus grand que les autres filiales belges et jouera le r\u00f4le de flagship store pour l\u2019enseigne en Belgique. Magasin plus grand, assortiment plus vaste Actuellement Primark est d\u00e9j\u00e0 pr\u00e9sent en Belgique avec des magasins \u00e0 Bruxelles, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":24853,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-24856","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Primark ouvre un flagship store \u00e0 Anvers - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le 30 avril la cha\u00eene de mode irlandaise Primark ouvrira un magasin au Meir \u00e0 Anvers. 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