{"id":24952,"date":"2018-03-01T16:51:14","date_gmt":"2018-03-01T16:51:14","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/jbc-est-le-meilleur-retailer-omnicanal-en-belgique\/"},"modified":"2018-03-01T16:51:14","modified_gmt":"2018-03-01T16:51:14","slug":"jbc-est-le-meilleur-retailer-omnicanal-en-belgique","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/jbc-est-le-meilleur-retailer-omnicanal-en-belgique\/","title":{"rendered":"JBC est le meilleur retailer omnicanal en Belgique"},"content":{"rendered":"<p>Le prix bpost Omnichannel Award 2018 vient d\u2019\u00eatre d\u00e9cern\u00e9 lors du RetailDetail Omnichannel Congress.\u00a0 Les instances pr\u00e9sentes ont choisi de le remettre \u00e0 JBC qui \u00e9tait en concurrence avec les entreprises ZEB et Sissy-Boy.\u00a0<\/p>\n<p><!--break--><\/p>\n<h2>Une phase finale passionnante<\/h2>\n<p>\u00c9tablir une liste restreinte de trois entreprises nomm\u00e9es parmi une longue liste de candidats n\u2019a pas \u00e9t\u00e9 facile pour le jury.\u00a0\u00a0 Les membres du jury ont eu des paroles \u00e9logieuses pour les trois entreprises finalistes.\u00a0 Selon le jury, JBC se distingue non seulement par son tout nouveau webshop mobile qui offre des possibilit\u00e9s de personnalisation, mais surtout gr\u00e2ce \u00e0 l\u2019int\u00e9gration r\u00e9ussie de tous les syst\u00e8mes back-end permettant d\u2019offrir aux clients une exp\u00e9rience d\u2019achat omnicanal de grande qualit\u00e9, allant de l\u2019appareil mobile et de l\u2019ordinateur de bureau au magasin et au kiosque.<\/p>\n<p>\nLe jury a fait l\u2019\u00e9loge du retailer lifestyle Sissy-Boy qui, pour lui, ne fonctionne pas avec des points de vente traditionnels, mais avec des \u2018points of connection\u2019 inspirants o\u00f9 l\u2019internet est utilis\u00e9 diff\u00e9remment selon la cat\u00e9gorie \u2013 pour les fauteuils par exemple, le part en ligne est d\u00e9j\u00e0 de 60%\u00a0 et l\u2019application, qui a \u00e9t\u00e9 lanc\u00e9e r\u00e9cemment, a \u00e9t\u00e9 t\u00e9l\u00e9charg\u00e9e 50.000 fois en un rien de temps.\u00a0 ZEB, par contre, affirme ne pas percevoir le sens du e-commerce pur, mais consid\u00e8re l\u2019omnicanal comme \u00e9tant un service pour les clients qui passent constamment des commandes online aux achats offline, qui se font livrer leurs achats \u00e0 domicile, au bureau ou dans l\u2019un des magasins hautement num\u00e9ris\u00e9s.<\/p>\n<p>\nC\u2019est JBC qui a finalement r\u00e9ussi \u00e0 convaincre la majorit\u00e9 des personnes pr\u00e9sentes au RetailDetail Omnichannel Congress \u00e0 Utopolis Mechelen.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le prix bpost Omnichannel Award 2018 vient d\u2019\u00eatre d\u00e9cern\u00e9 lors du RetailDetail Omnichannel Congress.\u00a0 Les instances pr\u00e9sentes ont choisi de le remettre \u00e0 JBC qui \u00e9tait en concurrence avec les entreprises ZEB et Sissy-Boy.\u00a0 Une phase finale passionnante \u00c9tablir une liste restreinte de trois entreprises nomm\u00e9es parmi une longue liste de candidats n\u2019a pas \u00e9t\u00e9 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":24949,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-24952","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>JBC est le meilleur retailer omnicanal en Belgique - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le prix bpost Omnichannel Award 2018 vient d\u2019\u00eatre d\u00e9cern\u00e9 lors du RetailDetail Omnichannel Congress. 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