{"id":2497,"date":"2012-12-28T13:20:53","date_gmt":"2012-12-28T13:20:53","guid":{"rendered":"https:\/\/www.retaildetail.be\/maison-deco\/ikea-bientot-en-inde\/"},"modified":"2012-12-28T13:20:53","modified_gmt":"2012-12-28T13:20:53","slug":"ikea-bientot-en-inde","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/ikea-bientot-en-inde\/","title":{"rendered":"Ikea bient\u00f4t en Inde ?"},"content":{"rendered":"<h2>Des K\u00f6ttbullars en Inde<\/h2>\n<p>Finalement Ikea serait <a target=\"_blank\" href=\"http:\/\/www.business-standard.com\/india\/news\/govt-set-to-remove-last-hurdle-for-ikea\/496904\/\" rel=\"noopener\">autoris\u00e9 \u00e0 vendre son assortiment complet \u2013 y compris l\u2019alimentation \u2013 en Inde<\/a>. Le ministre du commerce Anand Sharma a d\u00e9clar\u00e9 dans diff\u00e9rents journaux locaux qu\u2019<strong>Ikea n\u2019aurait pas \u00e0 adapter son mod\u00e8le global d\u2019entreprise pour obtenir les permis requis<\/strong>.<\/p>\n<p>Jusqu\u2019il y a peu il semblait qu\u2019Ikea \u2013 apr\u00e8s des ann\u00e9es de tiraillements \u2013 puisse s\u2019implanter en Inde, <strong>sans pour autant pouvoir\u00a0 servir ses c\u00e9l\u00e8bres K\u00f6ttbullars (boulettes de viande hach\u00e9e)<\/strong>. En effet les autorit\u00e9s indiennes charg\u00e9es des investissements \u00e9trangers \u00e9taient oppos\u00e9es au service de restauration d\u2019Ikea.<\/p>\n<p>Sur quoi les Su\u00e9dois ont insist\u00e9 aupr\u00e8s du gouvernement indien soulignant <strong>l\u2019importance du concept global Ikea<\/strong>, y compris la possibilit\u00e9 de restauration pour les clients. La cha\u00eene indiquait que chacun de ses points de vente (plus de 300 magasins dans 40 pays) \u00e9tait pourvu d\u2019un restaurant. Des arguments convaincants apparemment, car selon Sharma, \u00e0 pr\u00e9sent le comit\u00e9 indien de l\u2019investissement \u00e9tranger consid\u00e8re \u00ab avec bienveillance \u00bb la demande d\u2019Ikea. N\u00e9anmoins le ministre n\u2019a pas pr\u00e9cis\u00e9\u00a0 quand le comit\u00e9 en question donnerait d\u00e9finitivement son accord.<\/p>\n<h2>\n<br \/>Investissement de 1,5 milliard d\u2019euros<\/h2>\n<p>Ikea envisage depuis longtemps d\u00e9j\u00e0 une expansion vers l\u2019 Inde, l\u2019un des march\u00e9s avec la plus forte croissance au monde, mais <strong>les lois protectionnistes locales y faisaient obstacle.<\/strong> Ainsi les cha\u00eenes \u00e9trang\u00e8res ne pouvaient s\u2019implanter en Inde que si la moiti\u00e9 du capital \u00e9tait d\u00e9tenu par une soci\u00e9t\u00e9 locale. Cette loi a \u00e9t\u00e9 adapt\u00e9e d\u00e9but de cette ann\u00e9e, mais imposait par ailleurs aux entreprises 100% \u00e9trang\u00e8res d\u2019autres conditions, exigeant par\u00a0 exemple qu\u2019au moins 30% de l\u2019assortiment soit \u2018made in India\u2019.<\/p>\n<p>Si Ikea obtient le feu vert pour son concept global \u2013 ce qui para\u00eet plus que probable \u2013 le g\u00e9ant du meuble investira pas moins de 1,5 milliard d\u2019euros dans les ann\u00e9es \u00e0 venir pour\u00a0 <strong>l\u2019ouverture de 25 filiales en Inde<\/strong>.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><em>Traduction : Marie-No\u00eblle Masure<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Des K\u00f6ttbullars en Inde Finalement Ikea serait autoris\u00e9 \u00e0 vendre son assortiment complet \u2013 y compris l\u2019alimentation \u2013 en Inde. Le ministre du commerce Anand Sharma a d\u00e9clar\u00e9 dans diff\u00e9rents journaux locaux qu\u2019Ikea n\u2019aurait pas \u00e0 adapter son mod\u00e8le global d\u2019entreprise pour obtenir les permis requis. Jusqu\u2019il y a peu il semblait qu\u2019Ikea \u2013 apr\u00e8s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-2497","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maison-deco"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ikea bient\u00f4t en Inde ? - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/ikea-bientot-en-inde\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ikea bient\u00f4t en Inde ? - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Des K\u00f6ttbullars en Inde Finalement Ikea serait autoris\u00e9 \u00e0 vendre son assortiment complet \u2013 y compris l\u2019alimentation \u2013 en Inde. 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