{"id":25028,"date":"2018-03-06T17:17:15","date_gmt":"2018-03-06T17:17:15","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/lallemand-otto-group-continue-son-ascension-de-la-vpc-aux-chatbots-et-a-la-ra\/"},"modified":"2018-03-06T17:17:15","modified_gmt":"2018-03-06T17:17:15","slug":"lallemand-otto-group-continue-son-ascension-de-la-vpc-aux-chatbots-et-a-la-ra","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/lallemand-otto-group-continue-son-ascension-de-la-vpc-aux-chatbots-et-a-la-ra\/","title":{"rendered":"L\u2019allemand Otto Group continue son ascension, de la VPC aux chatbots et \u00e0 la RA"},"content":{"rendered":"<p>Durant l\u2019exercice \u00e9coul\u00e9 l\u2019e-commer\u00e7ant allemand <strong>Otto Group <\/strong>a vu son chiffre d\u2019affaires online progresser de 10,9% \u00e0 7,76 milliards d\u2019euros. L\u2019ancien v\u00e9p\u00e9ciste entend \u00e9galement poursuivre ses investissements dans les start-ups et la technologie.<\/p>\n<p><!--break--><\/p>\n<h2>Num\u00e9ro deux en Allemagne<\/h2>\n<p>Durant son exercice d\u00e9cal\u00e9, clos le 28 f\u00e9vrier, Otto Group a enregistr\u00e9 <a href=\"http:\/\/de.fashionnetwork.com\/news\/Otto-Group-steigert-E-Commerce-Umsatze-um-760-Millionen-Euro,955032.html#.Wp_Kf-ciHIX\" target=\"_blank\" rel=\"noopener\">une croissance de son chiffre d\u2019affaires de pas moins de 10,9%<\/a>, gr\u00e2ce au e-commerce. Sur son march\u00e9 domestique allemand, qui g\u00e9n\u00e8re la majeure partie du chiffre d\u2019affaires, le groupe a vendu pour 5,4 milliards d\u2019euros, soit une hausse de 10,2%.<\/p>\n<p>\nGr\u00e2ce \u00e0 ces solides performances, le groupe confirme sa place de deuxi\u00e8me plus grand acteur du e-commerce en Allemagne, derri\u00e8re<strong> Amazon<\/strong>. \u00ab Nous sommes tr\u00e8s heureux de cette \u00e9volution dynamique du chiffre d\u2019affaires \u00bb, se f\u00e9licite le pr\u00e9sident du conseil d\u2019administration Rainer Hillebrand. Selon lui, ces r\u00e9sultats prouvent que l\u2019entreprise m\u00e8ne la bonne strat\u00e9gie, mais en m\u00eame temps il se dit conscient de la rude concurrence.<\/p>\n<h2>\nFocus sur la r\u00e9alit\u00e9 augment\u00e9e et les assistants digitaux<\/h2>\n<p>La \u00ab centricit\u00e9 client \u00bb, selon Hillebrand, doit rester la valeur-cl\u00e9 chez Otto Group, qui l\u2019an dernier a accueilli 31 millions de clients. Pour ce faire l\u2019entreprise entend miser encore davantage sur la technologie, notamment sur le &lsquo;conversational commerce&rsquo; : la communication et la vente via des assistants digitaux et des chatbots. Une \u00e9quipe sp\u00e9ciale a \u00e9t\u00e9 d\u00e9sign\u00e9e pour d\u00e9velopper ces services.<\/p>\n<p>\nEn outre <strong>Google<\/strong> \u2013 en collaboration avec Otto en tant que seul partenaire du secteur du retail \u2013 a pr\u00e9sent\u00e9 <a href=\"http:\/\/www.versandhausberater.de\/blog\/artikel\/article\/mobile-world-congress-otto-launcht-augmented-reality-app.html\" target=\"_blank\" rel=\"noopener\">une nouvelle application de r\u00e9alit\u00e9 augment\u00e9e<\/a>\u00a0lors du Mobile World Congress \u00e0 Barcelone. Gr\u00e2ce \u00e0 cette app, les shoppers mobiles qui visitent le webshop d\u2019am\u00e9nagement int\u00e9rieur d\u2019Otto, <strong>yourhome.de<\/strong>, ont la possibilit\u00e9 d\u2019int\u00e9grer des meubles dans leur int\u00e9rieur par le biais de la r\u00e9alit\u00e9 augment\u00e9e.<\/p>\n<p>\n\u00ab Que ce soit le conversational commerce, l\u2019Internet des objets ou les mod\u00e8les entreprises ax\u00e9s sur les donn\u00e9es, l\u2019accent se situe sur le d\u00e9veloppement de nos comp\u00e9tences technologiques dans tous les d\u00e9partements du groupe \u00bb, explique Sebastian Klauke , chief digital officer. Par ailleurs Otto Group envisage d\u2019investir 85 millions d\u2019euros dans ses propres start-ups, ce qui prouve l\u2019importance de l\u2019innovation et la technologie pour le holding qui chapeaute notamment <strong>About You<\/strong>, <strong>Hagebau<\/strong>, <strong>Bonprix<\/strong> et <strong>MyToys<\/strong>.<br \/>\n\u00a0<\/p>\n<p>\u00a0<\/p>\n<div class=\"embeddedContent oembed-provider- oembed-provider-youtube\" data-align=\"none\" data-oembed=\"https:\/\/www.youtube.com\/watch?v=sESAB7TZIn4\" data-oembed_provider=\"youtube\" data-resizetype=\"noresize\"><\/div>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Durant l\u2019exercice \u00e9coul\u00e9 l\u2019e-commer\u00e7ant allemand Otto Group a vu son chiffre d\u2019affaires online progresser de 10,9% \u00e0 7,76 milliards d\u2019euros. L\u2019ancien v\u00e9p\u00e9ciste entend \u00e9galement poursuivre ses investissements dans les start-ups et la technologie. Num\u00e9ro deux en Allemagne Durant son exercice d\u00e9cal\u00e9, clos le 28 f\u00e9vrier, Otto Group a enregistr\u00e9 une croissance de son chiffre d\u2019affaires [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":25025,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-25028","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L\u2019allemand Otto Group continue son ascension, de la VPC aux chatbots et \u00e0 la RA - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Durant l\u2019exercice \u00e9coul\u00e9 l\u2019e-commer\u00e7ant allemand Otto Group a vu son chiffre d\u2019affaires online progresser de 10,9% \u00e0 7,76 milliards d\u2019euros. 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