{"id":25154,"date":"2018-03-12T13:55:02","date_gmt":"2018-03-12T13:55:02","guid":{"rendered":"https:\/\/www.retaildetail.be\/electro\/media-saturn-lance-le-premier-magasin-sans-caisses-en-autriche\/"},"modified":"2018-03-12T13:55:02","modified_gmt":"2018-03-12T13:55:02","slug":"media-saturn-lance-le-premier-magasin-sans-caisses-en-autriche","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/electro\/media-saturn-lance-le-premier-magasin-sans-caisses-en-autriche\/","title":{"rendered":"Media Saturn lance le premier magasin sans caisses en Autriche"},"content":{"rendered":"<p>Ce lundi <strong>Saturn<\/strong> a ouvert le tout premier magasin europ\u00e9en d\u2019\u00e9lectronique sans caisses en Autriche. L\u2019ancienne cha\u00eene de Metro Group fournit les conseils habituels \u00e0 ses clients lors de l\u2019achat, mais le paiement s\u2019effectue via une app.<\/p>\n<p><!--break--><\/p>\n<h2>Mix online et offline<\/h2>\n<p>Le nouveau magasin autrichien, situ\u00e9 dans le shopping center Sillpark \u00e0 Innsbruck, promet une combinaison parfaite des avantages du shopping online et offline. Les clients y trouveront l\u2019assortiment habituel en rayon et peuvent si besoin demander conseil aux experts pr\u00e9sents en magasin. <a href=\"http:\/\/www.mediamarktsaturn.com\/en\/press\/press-releases\/mediamarktsaturn-opens-europe%E2%80%99s-first-checkout-free-consumer-electronics-store\" target=\"_blank\" rel=\"noopener\">La finalisation de l\u2019achat par contre s\u2019effectue via une app <\/a>et non plus \u00e0 la caisse.<\/p>\n<p>\nL\u2019app a \u00e9t\u00e9 d\u00e9velopp\u00e9e en collaboration avec la start-up britannique MishiPay et peut \u00eatre install\u00e9e gratuitement sur les smartphones. Le principe est simple : l\u2019app scanne le code-barres des articles achet\u00e9s par le client qui ensuite paie avec sa carte de cr\u00e9dit ou via PayPal.<\/p>\n<h2>\n\u2018Scan, Pay and Leave\u2019<\/h2>\n<p>\u00ab Saturn Express repr\u00e9sente un nouveau concept de magasin, d\u00e9velopp\u00e9 afin d\u2019assister les utilisateurs dans un monde de plus en plus digitalis\u00e9 \u00bb, explique Martin Wild, manager innovation chez MediaMarktSaturn Retail Group. \u00ab Notre technologie \u2018Scan, Pay and Leave\u2019 apporte le meilleur de l\u2019exp\u00e9rience de paiement online vers le point de vente physique. \u00bb<\/p>\n<p>\nLe nouveau Saturn Express est le premier en son genre, mais n\u2019est certainement pas la premi\u00e8re innovation technologique d\u00e9velopp\u00e9e par Media Markt Saturn afin d\u2019enrichir l\u2019exp\u00e9rience client. En novembre 2017 le g\u00e9ant de l\u2019\u00e9lectronique a \u00e9t\u00e9 le premier, selon ses propres dires,\u00a0 \u00e0 lancer <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/electronique\/media-saturn-lance-la-premi%C3%A8re-boutique-enti%C3%A8rement-virtuelle\" target=\"_blank\" rel=\"noopener\">un espace de vente enti\u00e8rement virtuel<\/a>, bas\u00e9 sur la r\u00e9alit\u00e9 virtuelle.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<div class=\"embeddedContent oembed-provider- oembed-provider-youtube\" data-align=\"none\" data-oembed=\"https:\/\/www.youtube.com\/watch?v=yIVQ4Dcbmno\" data-oembed_provider=\"youtube\" data-resizetype=\"noresize\"><\/div>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ce lundi Saturn a ouvert le tout premier magasin europ\u00e9en d\u2019\u00e9lectronique sans caisses en Autriche. L\u2019ancienne cha\u00eene de Metro Group fournit les conseils habituels \u00e0 ses clients lors de l\u2019achat, mais le paiement s\u2019effectue via une app. Mix online et offline Le nouveau magasin autrichien, situ\u00e9 dans le shopping center Sillpark \u00e0 Innsbruck, promet une [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":25151,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-25154","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-electro"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Media Saturn lance le premier magasin sans caisses en Autriche - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Ce lundi Saturn a ouvert le tout premier magasin europ\u00e9en d\u2019\u00e9lectronique sans caisses en Autriche. 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