{"id":2519,"date":"2013-01-04T09:13:49","date_gmt":"2013-01-04T09:13:49","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/demarrage-en-douceur-des-soldes-dhiver\/"},"modified":"2013-01-04T09:13:49","modified_gmt":"2013-01-04T09:13:49","slug":"demarrage-en-douceur-des-soldes-dhiver","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/demarrage-en-douceur-des-soldes-dhiver\/","title":{"rendered":"D\u00e9marrage en douceur des soldes d\u2019hiver"},"content":{"rendered":"

Comeos : V\u00e9ritable ru\u00e9e apr\u00e8s un d\u00e9part relativement lent<\/h2>\n

\u00ab Bien que ce ne fut pas directement la grande affluence, les commer\u00e7ants parlent d\u2019un v\u00e9ritable \u2018raz-de-mar\u00e9e\u2019 d\u00e8s l\u2019 apr\u00e8s-midi \u00bb, affirme Comeos.<\/p>\n

Rien d\u2019\u00e9tonnant \u00e0 cela, car \u00ab les magasins disposent encore d\u2019une large collection de v\u00eatements d\u2019hiver. 2012 a \u00e9t\u00e9 une ann\u00e9e difficile pour les commer\u00e7ants, malgr\u00e9 le succ\u00e8s des dimanches d\u2019ouverture fin d\u00e9cembre \u00bb, indique Peter Vandenberghe. \u00ab Suite \u00e0 l\u2019hiver doux, les clients ont pu postposer les achats plus chers jusqu\u2019\u00e0 aujourd\u2019hui. Les gros manteaux d\u2019hiver, les tenues de ski et les bottes d\u2019hiver sont vendus \u00e0 des prix fortement r\u00e9duits, allant de 40, 50 jusqu\u2019\u00e0 70% sous le prix normal. \u00bb<\/p>\n

Selon Comeos ce premier jour de soldes s\u2019est bien d\u00e9roul\u00e9 pratiquement partout, tant dans les rues commer\u00e7antes tr\u00e8s fr\u00e9quent\u00e9es des grandes villes que dans les magasins en p\u00e9riph\u00e9rie, ainsi que dans les centres commerciaux. Les r\u00e9sultats sont un rien meilleurs en Flandre et \u00e0 Bruxelles par rapport \u00e0 la Wallonie. Compar\u00e9 \u00e0 l\u2019ann\u00e9e derni\u00e8re les cha\u00eenes de magasins estiment que leurs ventes seront de 5%\u00a0 sup\u00e9rieures pour ce premier jour de soldes. \u00ab Mais ce ne sont l\u00e0 que des pr\u00e9visions \u00bb, pr\u00e9cise Peter Vandenberghe.<\/p>\n

D\u2019autre part hier de nombreux magasins organisaient une nocturne pour permettre aux gens d\u2019aller \u00e0 la chasse aux bonnes affaires m\u00eame apr\u00e8s leur journ\u00e9e de travail. Ces nocturnes expliquent probablement pourquoi la grande affluence n\u2019a d\u00e9but\u00e9 que tardivement.<\/p>\n

\n
SNI :\u00a0 Un premier jour de soldes mod\u00e9r\u00e9<\/h2>\n

Le Syndicat Neutre pour Ind\u00e9pendants (SNI) pour sa part parle \u00ab d\u2019un premier jour de soldes mod\u00e9r\u00e9 et d\u2019un statu quo <\/a>par rapport au premier jour des soldes d\u2019hiver en 2012. \u00bb L\u2019ann\u00e9e derni\u00e8re le chiffre d\u2019affaires avait augment\u00e9 de 3%. \u00ab Le r\u00e9sultat de ce premier jour de soldes n\u2019incite pas \u00e0 jubiler, ni \u00e0 paniquer non plus \u00bb, estime Christine Mattheeuws, pr\u00e9sidente du SNI.<\/p>\n

\u00ab Un jeudi comme premier jour de soldes ne provoque jamais un vrai rush. De plus, les trois jours qui viennent (vendredi, samedi, dimanche) conna\u00eetront plus de succ\u00e8s. Ce n\u2019est que dimanche soir que nous pourrons vraiment dresser un bilan de ce d\u00e9but des soldes \u00bb, ajoute la pr\u00e9sidente.<\/p>\n

Selon une enqu\u00eate du SNI les consommateurs peuvent s\u2019attendre \u00e0 des r\u00e9ductions d\u2019en moyenne 30%. \u00ab Apr\u00e8s dimanche, les commer\u00e7ants examineront s\u2019il faut revoir ces pourcentages de r\u00e9duction \u00e0 la hausse. Ils le feront en fonction des ventes r\u00e9alis\u00e9es durant les premiers jours de soldes \u00bb, pr\u00e9cise le SNI. Fin d\u00e9cembre l\u2019organisation des ind\u00e9pendants indiquait que \u00ab 79% des magasins de mode avaient encore en ce moment autant, voire m\u00eame davantage de\u00a0 stock par rapport \u00e0 l\u2019ann\u00e9e derni\u00e8re. \u00bb<\/p>\n

\n
Unizo: Le consommateur ach\u00e8te moins impulsivement<\/h2>\n

En ce premier jour de soldes ,\u00a0 \u00ab les achats sont cibl\u00e9s et moins impulsifs que les autres ann\u00e9es \u00bb, selon Luc Ardies de l\u2019organisation des ind\u00e9pendants Unizo. \u00ab Les consommateurs semblent avoir d\u00e9termin\u00e9 \u00e0 l\u2019avance ce dont ils avaient besoin et ne se laissent pas aveugler par de fortes r\u00e9ductions. \u00bb<\/p>\n

Ardies \u00e9voque \u00e9galement le succ\u00e8s des articles durables, comme les costumes pour les hommes et les sacs \u00e0 main pour les dames : des achats que le consommateur a tendance \u00e0 reporter jusqu\u2019au moment des soldes. \u00ab Le mois de d\u00e9cembre en particulier a \u00e9t\u00e9 difficile pour les magasins de mode \u00bb, affirme Ardies, qui pense n\u00e9anmoins que les ventes en comparaison avec l\u2019ann\u00e9e derni\u00e8re \u00ab pourraient s\u2019av\u00e9rer meilleures. En 2012 lors du premier jour de soldes il y a eu une temp\u00eate dans l\u2019apr\u00e8s-midi. Hier aux alentours de midi nous \u00e9tions environ au m\u00eame niveau que l\u2019ann\u00e9e derni\u00e8re \u00bb, ajoute Ardies.<\/p>\n

\u00a0<\/p>\n

\u00a0<\/p>\n

Traduction : Marie-No\u00eblle Masure<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Comeos : V\u00e9ritable ru\u00e9e apr\u00e8s un d\u00e9part relativement lent \u00ab Bien que ce ne fut pas directement la grande affluence, les commer\u00e7ants parlent d\u2019un v\u00e9ritable \u2018raz-de-mar\u00e9e\u2019 d\u00e8s l\u2019 apr\u00e8s-midi \u00bb, affirme Comeos. Rien d\u2019\u00e9tonnant \u00e0 cela, car \u00ab les magasins disposent encore d\u2019une large collection de v\u00eatements d\u2019hiver. 2012 a \u00e9t\u00e9 une ann\u00e9e difficile pour […]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-2519","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"\nD\u00e9marrage en douceur des soldes d\u2019hiver - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/demarrage-en-douceur-des-soldes-dhiver\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"D\u00e9marrage en douceur des soldes d\u2019hiver - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Comeos : V\u00e9ritable ru\u00e9e apr\u00e8s un d\u00e9part relativement lent \u00ab Bien que ce ne fut pas directement la grande affluence, les commer\u00e7ants parlent d\u2019un v\u00e9ritable \u2018raz-de-mar\u00e9e\u2019 d\u00e8s l\u2019 apr\u00e8s-midi \u00bb, affirme Comeos. 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