{"id":25278,"date":"2018-03-19T08:59:28","date_gmt":"2018-03-19T08:59:28","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/picnic-confirme-sa-venue-en-allemagne\/"},"modified":"2018-03-19T08:59:28","modified_gmt":"2018-03-19T08:59:28","slug":"picnic-confirme-sa-venue-en-allemagne","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/picnic-confirme-sa-venue-en-allemagne\/","title":{"rendered":"Picnic confirme sa venue en Allemagne"},"content":{"rendered":"<p>La semaine derni\u00e8re une rumeur circulait selon laquelle le supermarch\u00e9 en ligne n\u00e9erlandais <strong>Picnic<\/strong> effectuait des tests en Allemagne. Cette information vient d\u2019\u00eatre confirm\u00e9e par le co-fondateur Michiel Muller.<\/p>\n<p><!--break--><\/p>\n<h2>Trois \u00e0 cinq villes en 2018<\/h2>\n<p>\u00ab Nous sommes en train de tester nos meilleurs prix et notre service de livraison gratuite dans la r\u00e9gion de D\u00fcsseldorf et avons \u00e9t\u00e9 accueillis favorablement par le consommateur allemand \u00bb, \u00e9crit Muller sur LinkedIn. \u00ab L\u2019Allemagne est un march\u00e9 fantastique pour Picnic, \u00e9tant donn\u00e9 qu\u2019il est six fois plus grand que le march\u00e9 des Pays-Bas et que les supermarch\u00e9s online n\u2019y ont pas encore r\u00e9ellement perc\u00e9. \u00bb<\/p>\n<p>\nPicnic compte d\u00e9marrer ses activit\u00e9s en Allemagne en avril et choisira trois \u00e0 cinq villes en Rh\u00e9nanie-du-Nord-Westphalie qui avant la fin de l\u2019ann\u00e9e seront approvisionn\u00e9es par le supermarch\u00e9 en ligne n\u00e9erlandais. Selon Frederic Knaudt, responsable de Picnic Allemagne, vingt \u00e0 trente autres villes viendront s\u2019y ajouter en 2019. De plus l\u2019entreprise installera un si\u00e8ge social \u00e0 D\u00fcsseldorf et un centre de distribution \u00e0 Viersen.<\/p>\n<p>\nPicnic n\u2019a pas effectu\u00e9 les tests en Allemagne sous son propre nom, mais sous le nom Sprinter Supermarkt. Depuis octobre des tests sont en cours aupr\u00e8s d\u2019un nombre limit\u00e9 de m\u00e9nages, qui ont sign\u00e9 un accord stipulant qu\u2019ils ne d\u00e9voileraient rien concernant le projet pilote. A terme le nom Sprinter dispara\u00eetra pour \u00eatre remplac\u00e9 par Picnic.<\/p>\n<p>\nLa semaine derni\u00e8re Muller n\u2019avait pas encore voulu confirmer l\u2019information, mais avait n\u00e9anmoins laiss\u00e9 entendre auparavant qu\u2019il visait \u00e9galement d\u2019autres pays europ\u00e9ens. Entretemps l\u2019expansion se poursuit aux Pays-Bas, o\u00f9 chaque semaine de nouvelles villes viennent \u00e9largir la zone de livraison de Picnic.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La semaine derni\u00e8re une rumeur circulait selon laquelle le supermarch\u00e9 en ligne n\u00e9erlandais Picnic effectuait des tests en Allemagne. Cette information vient d\u2019\u00eatre confirm\u00e9e par le co-fondateur Michiel Muller. Trois \u00e0 cinq villes en 2018 \u00ab Nous sommes en train de tester nos meilleurs prix et notre service de livraison gratuite dans la r\u00e9gion de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":25275,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-25278","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Picnic confirme sa venue en Allemagne - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"La semaine derni\u00e8re une rumeur circulait selon laquelle le supermarch\u00e9 en ligne n\u00e9erlandais Picnic effectuait des tests en Allemagne. 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