{"id":25305,"date":"2018-03-19T13:36:17","date_gmt":"2018-03-19T13:36:17","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/samsonite-presente-un-nouveau-concept-de-magasin-a-anvers-2\/"},"modified":"2018-03-19T13:36:17","modified_gmt":"2018-03-19T13:36:17","slug":"samsonite-presente-un-nouveau-concept-de-magasin-a-anvers-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/samsonite-presente-un-nouveau-concept-de-magasin-a-anvers-2\/","title":{"rendered":"Samsonite pr\u00e9sente un nouveau concept de magasin \u00e0 Anvers"},"content":{"rendered":"<p>Anvers accueille un nouveau magasin du bagagiste\u00a0<strong>Samsonite<\/strong>. Le Samsonite Store a ouvert ses portes la semaine derni\u00e8re dans la Huidevettersstraat et lance une nouvelle marque lifestyle Samsonite RED.<\/p>\n<p><!--break--><\/p>\n<h2>Nouveau concept de magasin et nouvelle ligne lifestyle<\/h2>\n<p>La nouvelle ligne lifestyle, qui comprend des sacs \u00e0 dos et des sacs pour laptop, vise un groupe cible citadin et cr\u00e9atif d\u2019\u00e9tudiants et de jeunes professionnels. \u00ab Anvers est la ville id\u00e9ale pour notre nouveau magasin \u00bb, explique le directeur g\u00e9n\u00e9ral Christoph Bonte de Samsonite Benelux. Fond\u00e9e en 1910 \u00e0 Audenarde, la marque au fil des ann\u00e9es s\u2019est construit une r\u00e9putation mondiale dans le secteur des bagages.<\/p>\n<p>\nDans sa nouvelle boutique anversoise la marque mise \u00e9galement sur la personnalisation avec sa collection My Samsonite : gr\u00e2ce \u00e0 un service monogramme, les clients ont la possibilit\u00e9 de faire apposer jusqu\u2019\u00e0 trois lettres dor\u00e9es en 3D sur leur valise ou de faire imprimer un texte personnel sur la poign\u00e9e.<\/p>\n<p>\nTout comme Samsonite, d\u2019autres marques de bagages investissent de plus en plus dans leur propre image. Ainsi dans le cadre d\u2019une restructuration des ventes, la marque de luxe <strong>Rimowa<\/strong>, propri\u00e9t\u00e9 du groupe <strong>LVMH<\/strong>,\u00a0 met fin \u00e0 tous les contrats avec ses dealers pour repartir sur de nouvelles bases avec un nombre limit\u00e9 de dealers s\u00e9v\u00e8rement s\u00e9lectionn\u00e9s.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Anvers accueille un nouveau magasin du bagagiste\u00a0Samsonite. Le Samsonite Store a ouvert ses portes la semaine derni\u00e8re dans la Huidevettersstraat et lance une nouvelle marque lifestyle Samsonite RED. Nouveau concept de magasin et nouvelle ligne lifestyle La nouvelle ligne lifestyle, qui comprend des sacs \u00e0 dos et des sacs pour laptop, vise un groupe cible [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":25302,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-25305","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Samsonite pr\u00e9sente un nouveau concept de magasin \u00e0 Anvers - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Anvers accueille un nouveau magasin du bagagiste Samsonite. 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