{"id":25350,"date":"2018-03-21T13:01:11","date_gmt":"2018-03-21T13:01:11","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/colruyt-lance-son-app-de-shopping-social-apporto-pour-le-grand-public-2\/"},"modified":"2018-03-21T13:01:11","modified_gmt":"2018-03-21T13:01:11","slug":"colruyt-lance-son-app-de-shopping-social-apporto-pour-le-grand-public-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/colruyt-lance-son-app-de-shopping-social-apporto-pour-le-grand-public-2\/","title":{"rendered":"Colruyt lance son app de shopping social Apporto pour le grand public"},"content":{"rendered":"<p><strong>Colruyt<\/strong> a ouvert sa plateforme <strong>Apporto<\/strong> au grand public. Les utilisateurs peuvent y transmettre leur liste de courses, apr\u00e8s quoi une autre personne se rendra au magasin \u00e0 leur place pour y faire leurs achats.<\/p>\n<p><!--break--><\/p>\n<h2>Peer-to-peer<\/h2>\n<p>\u00ab Apporto est une v\u00e9ritable plateforme peer-to-peer. Elle met les gens en contact et leur offre toutes les fonctionnalit\u00e9s n\u00e9cessaires afin de s\u2019organiser au sein d\u2019une communaut\u00e9 en tout confiance. L\u2019app permet de transmettre et de fusionner des listes de courses, mais \u00e9galement d\u2019\u00e9valuer d\u2019autres utilisateurs \u00e0 l\u2019aide d\u2019un syst\u00e8me de cotes \u00bb, explique le COO Frans Colruyt.<\/p>\n<p>\nLa plateforme Apporto, disponible pour toutes les cha\u00eenes de Colruyt Group,\u00a0 ne collabore pas avec des shoppers professionnels, mais s\u2019appuie sur une communaut\u00e9, o\u00f9 les utilisateurs veulent s\u2019aider mutuellement. Colruyt n\u2019a pas fix\u00e9 de tarifs : la personne qui fait les courses et le destinataire d\u00e9cident du tarif de mani\u00e8re totalement ind\u00e9pendante.<\/p>\n<p>\nPour les gens peu familiaris\u00e9s avec le digital, Apporto comprend \u00e9galement une plateforme t\u00e9l\u00e9phonique. Une premi\u00e8re application la \u2018Samana Boodschappenlijn\u2019 est en ce moment d\u00e9ploy\u00e9e en Flandre. Les personnes transmettent leurs listes de courses \u00e0 des b\u00e9n\u00e9voles de Samana,\u00a0 une organisation pour malades chroniques et personnes d\u00e9pendantes. Un volontaire ira ensuite faire leurs courses. Des discussions sont en cours avec d\u2019autres organisations en vue d\u2019\u00e9tendre ce service.<\/p>\n<p>\n\u00ab \u00c0 une \u00e9poque o\u00f9 la tendance \u00e0 l\u2019isolement et le repli sur soi s\u2019accentuent, nous voulons cr\u00e9er plus de contacts entre les gens. Apporto \u00e9tablit le lien entre les clients et toute personne ayant des difficult\u00e9s \u00e0 se rendre au magasin, pour quelque raison que ce soit \u00bb, conclut Frans Colruyt.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Colruyt a ouvert sa plateforme Apporto au grand public. Les utilisateurs peuvent y transmettre leur liste de courses, apr\u00e8s quoi une autre personne se rendra au magasin \u00e0 leur place pour y faire leurs achats. Peer-to-peer \u00ab Apporto est une v\u00e9ritable plateforme peer-to-peer. Elle met les gens en contact et leur offre toutes les fonctionnalit\u00e9s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":25347,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-25350","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Colruyt lance son app de shopping social Apporto pour le grand public - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Colruyt a ouvert sa plateforme Apporto au grand public. 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