{"id":25404,"date":"2018-03-22T16:49:47","date_gmt":"2018-03-22T16:49:47","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/hm-ouvre-un-webshop-sur-tmall\/"},"modified":"2018-03-22T16:49:47","modified_gmt":"2018-03-22T16:49:47","slug":"hm-ouvre-un-webshop-sur-tmall","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/hm-ouvre-un-webshop-sur-tmall\/","title":{"rendered":"H&amp;M ouvre un webshop sur Tmall"},"content":{"rendered":"<p>Le su\u00e9dois <strong>H&amp;M <\/strong>a travers\u00e9 une ann\u00e9e difficile durant laquelle le chiffre d\u2019affaires a recul\u00e9. Pour y rem\u00e9dier une nouvelle strat\u00e9gie a \u00e9t\u00e9 mise au point, davantage centr\u00e9e sur l\u2019e-commerce, avec dans un premier temps l\u2019ouverture d\u2019un webshop sur<strong> Tmall<\/strong>.<\/p>\n<p><!--break--><\/p>\n<h2>D\u2019autres marques \u00e0 venir<\/h2>\n<p>H&amp;M est pr\u00e9sent en Chine depuis 2007 et y est disponible en ligne via hm.com depuis 2014. D\u00e9sormais les collections de H&amp;M et H&amp;M Home seront \u00e9galement propos\u00e9es sur Tmall, propri\u00e9t\u00e9 d\u2019<strong>Alibaba<\/strong>. Monki, autre marque appartenant au groupe su\u00e9dois, \u00e9tait d\u00e9j\u00e0 en vente sur la plateforme chinoise.<\/p>\n<p>\n\u00ab Nous sommes tr\u00e8s heureux de pouvoir <a href=\"https:\/\/about.hm.com\/en\/media\/news\/general-news-2018\/h-m-opens-on-tmall-today-.html\" target=\"_blank\" rel=\"noopener\">\u00e9largir notre collaboration avec Alibaba <\/a>par le lancement de H&amp;M et H&amp;M Home sur Tmall.\u00a0 A partir d\u2019aujourd\u2019hui le lancement sur Tmall permettra \u00e0 H&amp;M d\u2019\u00eatre encore plus accessible pour les clients en Chine, comme compl\u00e9ment \u00e0 nos magasins physiques et notre webshop existants \u00bb, commente Magnus Olsson, country manager de H&amp;M en Chine. Des discussions sont en cours concernant la commercialisation d\u2019autres marques du groupe H&amp;M sur Tmall.<\/p>\n<p>\nLe webshop sur Tmall proposera 10.000 produits diff\u00e9rents, dont quelques articles exclusifs \u2013 cr\u00e9\u00e9s en collaboration avec Wang Yuan, chanteur du c\u00e9l\u00e8bre groupe chinois TF Boys \u2013 disponibles uniquement via la plateforme chinoise.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le su\u00e9dois H&amp;M a travers\u00e9 une ann\u00e9e difficile durant laquelle le chiffre d\u2019affaires a recul\u00e9. Pour y rem\u00e9dier une nouvelle strat\u00e9gie a \u00e9t\u00e9 mise au point, davantage centr\u00e9e sur l\u2019e-commerce, avec dans un premier temps l\u2019ouverture d\u2019un webshop sur Tmall. D\u2019autres marques \u00e0 venir H&amp;M est pr\u00e9sent en Chine depuis 2007 et y est disponible [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":25401,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-25404","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>H&amp;M ouvre un webshop sur Tmall - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le su\u00e9dois H&amp;M a travers\u00e9 une ann\u00e9e difficile durant laquelle le chiffre d\u2019affaires a recul\u00e9. 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