{"id":25416,"date":"2018-03-23T09:37:04","date_gmt":"2018-03-23T09:37:04","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/aveve-renoue-avec-la-croissance-apres-5-annees-des-stagnation-2\/"},"modified":"2018-03-23T09:37:04","modified_gmt":"2018-03-23T09:37:04","slug":"aveve-renoue-avec-la-croissance-apres-5-annees-des-stagnation-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/aveve-renoue-avec-la-croissance-apres-5-annees-des-stagnation-2\/","title":{"rendered":"Aveve renoue avec la croissance apr\u00e8s 5 ann\u00e9es des stagnation"},"content":{"rendered":"<p><strong>Aveve <\/strong>a beau avoir voix au chapitre dans quasi chaque cha\u00eenon de la cha\u00eene agricole, la croissance du groupe a n\u00e9anmoins stagn\u00e9 entre 2012 et 2016. L\u2019an dernier le CEO Eric Lauwers est parvenu \u00e0 inverser la tendance avec une croissance de 4%.<\/p>\n<p><!--break--><\/p>\n<h2>Peser au niveau local et international<\/h2>\n<p>Aupr\u00e8s du grand public Aveve est connu surtout sous le slogan \u00ab Jardin, Animaux, Boulangerie \u00bb, mais l\u2019entreprise via ses filiales de production est active dans quasi tous les domaines de l\u2019univers agricole et horticole belge. Faire cro\u00eetre un mastodonte de cette envergure n\u2019est pas une mission facile, confie le CEO Eric Lauwers aux journaux L\u2019Echo et De Tijd : \u00ab Durant les quatre ou cinq derni\u00e8res ann\u00e9es, <a href=\"https:\/\/www.lecho.be\/entreprises\/general\/eric-lauwers-aveve-a-renoue-avec-la-croissance-et-veut-grandir-aussi-a-l-etranger\/9994657.html\" target=\"_blank\" rel=\"noopener\">il n\u2019y a plus eu de croissance<\/a>. Cela montre que le syst\u00e8me \u00e9tait arriv\u00e9 \u00e0 ses limites, qu\u2019on \u00e9tait devenu davantage un holding qu\u2019une entreprise et qu\u2019on avait oubli\u00e9 d\u2019aller chercher des synergies. \u00bb<\/p>\n<p>\nLauwers, qui il y a deux ans a quitt\u00e9 le g\u00e9ant brassicole AB InBev pour rejoindre Aveve, estime qu\u2019il faut avant tout rationaliser les diff\u00e9rentes filiales et combiner le knowhow d\u2019Aveve avec celui des acteurs commerciaux locaux. Mais Lauwers vise \u00e9galement l\u2019\u00e9tranger : suite \u00e0 la reprise du n\u00e9erlandais Arie Block Aveve fournit d\u00e9sormais une alimentation sp\u00e9cialis\u00e9e destin\u00e9e aux parcs zoologiques, notamment le zoo d\u2019Anvers et Pairi Daiza. Le groupe exporte des additifs alimentaires pour bovins jusqu\u2019en Chine et au Br\u00e9sil et au Canada il participe \u00e0 la construction d\u2019une gigantesque serre sur toit.<\/p>\n<h2>\nInvestissements dans l\u2019innovation<\/h2>\n<p>L\u2019entreprise s\u2019implique \u00e9galement dans de nouvelles technologies, comme les drones ou le big data dans le secteur agricole. \u00ab Nous utilisons des drones pour survoler des parcelles et scanner le sol, la chlorophylle et la pluviosit\u00e9 [\u2026] Nous collecterons les donn\u00e9es et informerons nos agriculteurs \u00bb, explique Lauwers qui pour les trois ann\u00e9es \u00e0 venir a pr\u00e9vu un investissement de 111 millions d\u2019euros pour l\u2019infrastructure IT, l\u2019extension de l\u2019assortiment de produits et la modernisation des installations.<\/p>\n<p>\nL\u2019innovation prime aussi dans les 250 points de vente que compte la cha\u00eene : malgr\u00e9 des marges minimes Aveve se distingue par son assortiment de produits pour p\u00e2tisserie et ses vari\u00e9t\u00e9s de fleurs. Visiblement la nouvelle strat\u00e9gie de Lauwers, d\u00e9ploy\u00e9e depuis janvier 2017, porte d\u2019ores et d\u00e9j\u00e0 ses fruits: l\u2019an dernier l\u2019entreprise belge a r\u00e9alis\u00e9 une croissance de 4% \u00e0 1,4 milliard d\u2019euros pour la premi\u00e8re fois depuis cinq ans.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aveve a beau avoir voix au chapitre dans quasi chaque cha\u00eenon de la cha\u00eene agricole, la croissance du groupe a n\u00e9anmoins stagn\u00e9 entre 2012 et 2016. L\u2019an dernier le CEO Eric Lauwers est parvenu \u00e0 inverser la tendance avec une croissance de 4%. Peser au niveau local et international Aupr\u00e8s du grand public Aveve est [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":25413,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-25416","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Aveve renoue avec la croissance apr\u00e8s 5 ann\u00e9es des stagnation - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Aveve a beau avoir voix au chapitre dans quasi chaque cha\u00eenon de la cha\u00eene agricole, la croissance du groupe a n\u00e9anmoins stagn\u00e9 entre 2012 et 2016. 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