{"id":25446,"date":"2018-03-26T07:26:47","date_gmt":"2018-03-26T07:26:47","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/lidl-se-lance-dans-la-vente-de-voitures-bmw\/"},"modified":"2018-03-26T07:26:47","modified_gmt":"2018-03-26T07:26:47","slug":"lidl-se-lance-dans-la-vente-de-voitures-bmw","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/lidl-se-lance-dans-la-vente-de-voitures-bmw\/","title":{"rendered":"Lidl se lance dans la vente de voitures BMW"},"content":{"rendered":"<p>La cha\u00eene allemande de magasins discount <strong>Lidl <\/strong>va bient\u00f4t \u00e9largir sa gamme aux voitures <strong>BMW<\/strong>.\u00a0 L\u2019entreprise a sign\u00e9 un contrat avec le constructeur automobile allemand concernant la livraison de voitures de soci\u00e9t\u00e9.<\/p>\n<p><!--break--><\/p>\n<h2>10.000 voitures par an<\/h2>\n<p>Tous les v\u00e9hicules utilitaires chez Lidl sont encore de marque Audi pour le moment, mais ce contrat a \u00e9t\u00e9 rafl\u00e9 par le concurrent allemand.\u00a0 Lidl b\u00e9n\u00e9ficierait ainsi de 48 \u00e0 50 pour cent de ristourne sur le prix catalogue, alors qu\u2019Audi ne souhaite accorder qu\u2019une ristourne de maximum 42 pour cent.<\/p>\n<p>\u00a0<\/p>\n<p>Ce qui est encore plus remarquable, c\u2019est que ces v\u00e9hicules commerciaux seront ensuite vendus via l\u2019entreprise Lidl elle-m\u00eame.\u00a0 Apr\u00e8s six mois, ces voitures seront disponibles dans certains endroits bien sp\u00e9cifiques en Allemagne.\u00a0 On ne conna\u00eet pas encore les prix demand\u00e9s par Lidl, mais on sait d\u2019ores et d\u00e9j\u00e0 que 10.000 voitures seront livr\u00e9es \u00e0 Lidl chaque ann\u00e9e.<\/p>\n<p>\u00a0<\/p>\n<p>L\u2019entreprise am\u00e9ricaine Walmart a \u00e9galement commenc\u00e9 <a href=\"http:\/\/www.adweek.com\/digital\/now-walmart-is-a-car-dealer-too\/\" target=\"_blank\" rel=\"noopener\">\u00e0 se frayer un chemin vers le march\u00e9 de l\u2019automobile<\/a>.\u00a0 Elle a conclu un accord avec le march\u00e9 de l\u2019automobile en ligne CarSaver qui se voit ainsi attribuer un kiosque dans 250 magasins de la cha\u00eene.\u00a0 Les clients peuvent y obtenir des informations sur l\u2019offre propos\u00e9e par CarSaver.\u00a0 Les voitures en soi ne sont pas propos\u00e9es \u00e0 la vente chez Walmart, bien via l\u2019interm\u00e9diaire d\u2019un concessionnaire local.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La cha\u00eene allemande de magasins discount Lidl va bient\u00f4t \u00e9largir sa gamme aux voitures BMW.\u00a0 L\u2019entreprise a sign\u00e9 un contrat avec le constructeur automobile allemand concernant la livraison de voitures de soci\u00e9t\u00e9. 10.000 voitures par an Tous les v\u00e9hicules utilitaires chez Lidl sont encore de marque Audi pour le moment, mais ce contrat a \u00e9t\u00e9 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":25443,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-25446","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lidl se lance dans la vente de voitures BMW - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"La cha\u00eene allemande de magasins discount Lidl va bient\u00f4t \u00e9largir sa gamme aux voitures BMW. 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