{"id":25466,"date":"2018-03-26T10:23:54","date_gmt":"2018-03-26T10:23:54","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/keymusic-ouvre-une-premiere-filiale-francaise\/"},"modified":"2018-03-26T10:23:54","modified_gmt":"2018-03-26T10:23:54","slug":"keymusic-ouvre-une-premiere-filiale-francaise","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/uncategorized\/keymusic-ouvre-une-premiere-filiale-francaise\/","title":{"rendered":"Keymusic ouvre une premi\u00e8re filiale fran\u00e7aise"},"content":{"rendered":"<p>La cha\u00eene de magasins de musique belge <strong>Keymusic <\/strong>se lance sur le march\u00e9 fran\u00e7ais.\u00a0 Cette semaine, un magasin ouvrira ses portes \u00e0 Valenciennes, juste au-del\u00e0 de la fronti\u00e8re avec la France.\u00a0 La cha\u00eene s\u2019\u00e9tait d\u00e9j\u00e0 aventur\u00e9e aux Pays-Bas pr\u00e9c\u00e9demment.<\/p>\n<p><!--break--><\/p>\n<h2>Le succ\u00e8s du webshop<\/h2>\n<p>Keymusic a ouvert son premier magasin \u00e0 Sint-Niklaas il a 26 ans et s\u2019est, depuis lors, fortement concentr\u00e9 sur les magasins physiques alors que la concurrence recherche toujours davantage la voie du online.\u00a0 A l\u2019heure actuelle, le retailer poss\u00e8de une vingtaine de magasins en Belgique et aux Pays-Bas et aujourd\u2019hui, une premi\u00e8re filiale fran\u00e7aise, notamment \u00e0 Valenciennes, vient compl\u00e9ter la liste.<\/p>\n<p>\u00a0<\/p>\n<p>Le PDG Francky Dedeyne estime qu\u2019il y a encore suffisamment de place pour la croissance, mais ne souhaite pas cro\u00eetre \u00e0 n\u2019importe quel prix.\u00a0 \u00ab La croissance est primordiale, mais acheter de la croissance n\u2019a aucun sens.\u00a0 En tant que marque de renom, nous allons faire en sorte de nous maintenir encore longtemps dans le paysage musical \u00bb, pr\u00e9cise-t-il \u00e0 Ecommerce News.<\/p>\n<p>\u00a0<\/p>\n<p>Malgr\u00e9 le succ\u00e8s des magasins physiques, l\u2019int\u00e9r\u00eat pour le webshop Keymusic ne cesse de cro\u00eetre.\u00a0 L\u2019ann\u00e9e derni\u00e8re, il repr\u00e9sentait 13 pour cent du chiffre d\u2019affaires et cette ann\u00e9e, on pr\u00e9voit que le webshop deviendra la principale \u00ab filiale \u00bb de la cha\u00eene.\u00a0 Jusqu\u2019\u00e0 aujourd\u2019hui, cet honneur \u00e9tait r\u00e9serv\u00e9 au magasin situ\u00e9 \u00e0 Rotterdam, en t\u00eate devant le magasin bruxellois.<\/p>\n<p>\n\u00a0<br \/>\nA ce niveau-l\u00e0, Dedeyne discerne clairement le renforcement mutuel du \u2018online\u2019 et du \u2018offline\u2019.\u00a0 \u00ab De nombreux clients s\u2019orientent sur internet et viennent ensuite acheter en magasin. \u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La cha\u00eene de magasins de musique belge Keymusic se lance sur le march\u00e9 fran\u00e7ais.\u00a0 Cette semaine, un magasin ouvrira ses portes \u00e0 Valenciennes, juste au-del\u00e0 de la fronti\u00e8re avec la France.\u00a0 La cha\u00eene s\u2019\u00e9tait d\u00e9j\u00e0 aventur\u00e9e aux Pays-Bas pr\u00e9c\u00e9demment. Le succ\u00e8s du webshop Keymusic a ouvert son premier magasin \u00e0 Sint-Niklaas il a 26 ans [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":25463,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-25466","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Keymusic ouvre une premi\u00e8re filiale fran\u00e7aise - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"La cha\u00eene de magasins de musique belge Keymusic se lance sur le march\u00e9 fran\u00e7ais. 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