{"id":25504,"date":"2018-03-27T12:54:28","date_gmt":"2018-03-27T12:54:28","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/aldi-projette-le-plus-gros-investissement-de-son-histoire-2\/"},"modified":"2018-03-27T12:54:28","modified_gmt":"2018-03-27T12:54:28","slug":"aldi-projette-le-plus-gros-investissement-de-son-histoire-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/aldi-projette-le-plus-gros-investissement-de-son-histoire-2\/","title":{"rendered":"Aldi projette le plus gros investissement de son histoire"},"content":{"rendered":"

D\u2019ici fin 2019 Aldi <\/strong>pr\u00e9voit la m\u00e9tamorphose de 308 filiales, soit un investissement de 350 millions d\u2019euros, avec \u00e0 la cl\u00e9 450 nouveaux jobs. \u00ab Il s\u2019agit de la plus grande op\u00e9ration de r\u00e9novation de l\u2019histoire d\u2019Aldi Belgique \u00bb, affirme le discounter.<\/p>\n

<\/p>\n

D\u00e9ploiement national<\/h2>\n

Aldi voit les choses en grand. Le discounter r\u00e9novera 167 magasins en 2018 et 141 autres points de vente en 2019. En outre, chaque ann\u00e9e le discounter pr\u00e9voit une quarantaine de projets immobiliers, impliquant la d\u00e9molition compl\u00e8te ou la relocalisation de certains magasins. L\u2019investissement total s\u2019\u00e9l\u00e8ve \u00e0 350 millions d\u2019euros et le projet permettra la cr\u00e9ation de 450 nouveaux emplois, en plus des 6.500 jobs existants. Ce rythme effr\u00e9n\u00e9 (jusqu\u2019\u00e0 7 r\u00e9ouvertures par semaine) est g\u00e9rable gr\u00e2ce \u00e0 la structure d\u00e9centralis\u00e9e du retailer. Une r\u00e9novation dure une semaine : le magasin fermera ses portes\u00a0 samedi en fin d\u2019apr\u00e8s-midi et rouvrira le samedi suivant.<\/p>\n

\u00a0<\/p>\n

Cette op\u00e9ration de grande envergure a \u00e9t\u00e9 bien pr\u00e9par\u00e9e. Quelque mille clients belges ont \u00e9t\u00e9 interrog\u00e9s concernant leurs attentes. En juin 2016 toutes les innovations ont \u00e9t\u00e9 test\u00e9es dans trois points de vente et un an plus tard un nouvel am\u00e9nagement de magasin a \u00e9t\u00e9 test\u00e9 dans un certain nombre de nouveaux magasins. L\u2019Aldi de Diegem pr\u00e9sente le concept d\u00e9finitif, qui \u00e0 partir du 14 avril sera d\u00e9ploy\u00e9 au niveau national. Les prochaines r\u00e9ouvertures sont pr\u00e9vues \u00e0 Geel, Courcelles, Zottegem et Maldegem.<\/p>\n

\n\u00ab Nous ne changeons pas parce que nos clients sont insatisfaites, mais parce que nous voulons rester \u00e0 la page \u00bb, souligne Erik Winters, managing director d\u2019Aldi Zemst. Et son coll\u00e8gue Wim Voet managing director operations Aldi Holding ajoute : \u00ab Cela n\u2019entra\u00eenera pas de prix plus \u00e9lev\u00e9s. Nous finan\u00e7ons ce projet par nos propres moyens et comptons sur la hausse du chiffre d\u2019affaires pour r\u00e9cup\u00e9rer nos investissements. \u00bb Une d\u00e9claration confirm\u00e9e par le directeur des achats Johan Van de Wiele : \u00ab Nous restons le discounter que nous \u00e9tions initialement ! \u00bb<\/p>\n

\nUn am\u00e9nagement int\u00e9rieur logique<\/h2>\n

Le magasin r\u00e9nov\u00e9 de Diegem s\u2019\u00e9tend sur 1.400 m\u00b2, compte 102 places de parking et emploie 14 personnes. Le magasin est \u00e9quip\u00e9 de 111 panneaux solaires sur le toit, d\u2019un syst\u00e8me de r\u00e9cup\u00e9ration de chaleur et d\u2019eau de pluie. Ce nouveau concept est la version belge du concept d\u00e9j\u00e0 pr\u00e9sent\u00e9 auparavant par Aldi Nord \u00e0 Herten en Allemagne. En interne, le concept a \u00e9t\u00e9 baptis\u00e9 ANIKo (abr\u00e9viation de Aldi Nord Instore Konzept). L\u2019am\u00e9nagement int\u00e9rieur du magasin repose sur cinq piliers.<\/p>\n

\nLa subdivision logique du magasin est le premier pilier. Aldi suit le rythme de la journ\u00e9e et pr\u00e9sente donc tous les produits pour petit-d\u00e9jeuner \u00e0 l\u2019entr\u00e9e : caf\u00e9, c\u00e9r\u00e9ales, une nouvelle boulangerie avec bake-off \u2026 Vient ensuite le rayon frais avec tout ce qu\u2019il faut pour le repas de midi : fruits et l\u00e9gumes, repas cuisin\u00e9s, poisson, p\u00e2tes et sauces. Plus loin les clients trouveront les boissons (rafra\u00eechissantes) et les vins, ensuite les snacks et enfin les produits de soins et de nettoyage.<\/p>\n

\nLe frais constitue le deuxi\u00e8me pilier. Le vaste rayon des fruits et l\u00e9gumes et la nouvelle boulangerie en sont les t\u00e9moins les plus marquants. De plus, Aldi a adapt\u00e9 ses op\u00e9rations logistiques afin de pouvoir livrer les produits frais la nuit pour qu\u2019ils soient en rayon d\u00e8s l\u2019aube avant l\u2019ouverture.<\/p>\n

\nEfficacit\u00e9 pouss\u00e9e<\/h2>\n

Le troisi\u00e8me pilier vise une exp\u00e9rience client agr\u00e9able et moderne, avec notamment des images d\u2019ambiance, un \u00e9clairage LED et des spots, une signalisation claire, des panier et caddies pour enfants \u2026
\nAvec son quatri\u00e8me pilier Aldi cherche \u00e0 surprendre le client, par l\u2019alternance des offres non-food, par des actions au rayon frais et surgel\u00e9 sous le nom \u2018Specials ou encore avec un stand pr\u00e9sentant les ingr\u00e9dients de la \u2018Recette de la Semaine\u2019.<\/p>\n

\nLe cinqui\u00e8me pilier s\u2019efforce de garantir les points forts d\u2019Aldi, \u00e0 savoir une qualit\u00e9 \u00e9lev\u00e9e \u00e0 prix bas et ce gr\u00e2ce \u00e0 une efficacit\u00e9 pouss\u00e9e : les produits sont pr\u00e9sent\u00e9s en rayon dans leurs cartons et les emballages sont con\u00e7us en fonction des rayons. Certains produits continueront d\u2019\u00eatre pr\u00e9sent\u00e9s sur des palettes.<\/p>\n

\nDans ses 455 magasins Aldi vend 1250 r\u00e9f\u00e9rences, dont un quart sont des produits frais. Environ 66 r\u00e9f\u00e9rences sont bios et un cinquantaine sont des marques A. Avec une offre pourtant limit\u00e9e d\u2019une quarantaine de vins, Aldi est le vendeur de vin num\u00e9ro trois en Belgique. Deux tiers de l\u2019offre est belge.<\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

D\u2019ici fin 2019 Aldi pr\u00e9voit la m\u00e9tamorphose de 308 filiales, soit un investissement de 350 millions d\u2019euros, avec \u00e0 la cl\u00e9 450 nouveaux jobs. \u00ab Il s\u2019agit de la plus grande op\u00e9ration de r\u00e9novation de l\u2019histoire d\u2019Aldi Belgique \u00bb, affirme le discounter. D\u00e9ploiement national Aldi voit les choses en grand. Le discounter r\u00e9novera 167 magasins […]<\/p>\n","protected":false},"author":1,"featured_media":25501,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-25504","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"\nAldi projette le plus gros investissement de son histoire - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"D\u2019ici fin 2019 Aldi pr\u00e9voit la m\u00e9tamorphose de 308 filiales, soit un investissement de 350 millions d\u2019euros, avec \u00e0 la cl\u00e9 450 nouveaux jobs. \u00ab Il s\u2019agit de la plus grande op\u00e9ration de r\u00e9novation de l\u2019histoire d\u2019Aldi Belgique \u00bb, affirme le 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