{"id":25521,"date":"2018-03-27T18:48:30","date_gmt":"2018-03-27T18:48:30","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/franprix-deja-a-la-recherche-dun-deuxieme-point-de-vente-a-bruxelles\/"},"modified":"2018-03-27T18:48:30","modified_gmt":"2018-03-27T18:48:30","slug":"franprix-deja-a-la-recherche-dun-deuxieme-point-de-vente-a-bruxelles","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/franprix-deja-a-la-recherche-dun-deuxieme-point-de-vente-a-bruxelles\/","title":{"rendered":"Franprix d\u00e9j\u00e0 \u00e0 la recherche d\u2019un deuxi\u00e8me point de vente \u00e0 Bruxelles"},"content":{"rendered":"<p>Visiblement l\u2019enseigne <strong>Franprix<\/strong> du\u00a0 groupe de distribution fran\u00e7ais <strong>Casino<\/strong> se sent bien \u00e0 Bruxelles : apr\u00e8s l\u2019ouverture d\u2019un premier magasin il y a un mois, un deuxi\u00e8me magasin est pr\u00e9vu. Diff\u00e9rents candidats franchis\u00e9s ont d\u00e9j\u00e0 manifest\u00e9 leur int\u00e9r\u00eat.<\/p>\n<p><!--break--><\/p>\n<h2>Magasin pilote<\/h2>\n<p>C\u2019est ce qu\u2019 a\u00a0 confirm\u00e9 Jean-Paul Mochet, directeur des enseignes de proximit\u00e9 du groupe Casino, lors de la premi\u00e8re conf\u00e9rence de presse belge du retailer. Vu le succ\u00e8s du\u00a0premier magasin ouvert il y a \u00e0 peine un mois, le groupe s\u2019est <a href=\"http:\/\/www.7sur7.be\/7s7\/fr\/1537\/Consommation\/article\/detail\/3395832\/2018\/03\/27\/Franprix-veut-ouvrir-une-deuxieme-enseigne-bruxelloise.dhtml\" target=\"_blank\" rel=\"noopener\">mis en qu\u00eate d\u2019un deuxi\u00e8me point de vente<\/a>. Divers entrepreneurs locaux ont d\u00e9j\u00e0 manifest\u00e9 leur int\u00e9r\u00eat en vue d\u2019un \u00e9ventuel partenariat.<\/p>\n<p>\nPour son premier magasin belge la cha\u00eene a opt\u00e9 pour la chauss\u00e9e d\u2019Ixelles, un axe tr\u00e8s fr\u00e9quent\u00e9 et un environnement comp\u00e9titif, avec \u00e0 proximit\u00e9 les enseignes Carrefour Express, Proxy Delhaize, Picard et F\u00e4rm. Donc, le lieu id\u00e9al pour un test. Il s\u2019agit de la premi\u00e8re implantation de la cha\u00eene hors France. Etant donn\u00e9 que le concept Franprix a \u00e9t\u00e9 con\u00e7u pour les m\u00e9tropoles, il n\u2019est pas exclu que l\u2019enseigne s\u2019implante dans d\u2019autres grandes villes europ\u00e9ennes, si Bruxelles est un succ\u00e8s.<\/p>\n<h2>\nConsommation sur place<\/h2>\n<p>Le premier point de vente bruxellois, d\u2019une surface de 300 m\u00b2, <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/franprix-vient-d%E2%80%99ouvrir-son-premier-magasin-belge\" target=\"_blank\" rel=\"noopener\">est ouvert depuis le 28 f\u00e9vrier<\/a>. Il s\u2019agit d\u2019un magasin de proximit\u00e9 qui r\u00e9pond parfaitement aux tendances actuelles, sans \u00eatre r\u00e9ellement r\u00e9volutionnaire compar\u00e9 \u00e0 d\u2019autres concepts de proximit\u00e9 sur le march\u00e9 belge. De plus, il y a \u00e0 Bruxelles une communaut\u00e9 francophone importante de r\u00e9sidents et de travailleurs, qui se sentent probablement attir\u00e9s par une enseigne fran\u00e7aise.<\/p>\n<p>\nDans son magasin de proximit\u00e9 bruxellois Franprix propose environ 5.000 r\u00e9f\u00e9rences, fournies par le grossiste Lambrechts. Le concept vise \u00e9galement la consommation sur place en mettant \u00e0 disposition une machine \u00e0 caf\u00e9, un presse-fruits, un bar \u00e0 salades et un four pour pizzas ou quiches.<\/p>\n<p>\nEn France Franprix compte environ 900 magasins et ouvre une cinquantaine de nouveaux points de vente par an. La nouvelle enseigne de Franprix, No\u00e9, une formule 100% bio, \u00ab pourrait avoir une belle place \u00e0 Bruxelles \u00bb, estime le directeur. R\u00e9cemment la cha\u00eene a \u00e9galement ouvert <a href=\"http:\/\/www.lemonde.fr\/economie\/article\/2018\/03\/26\/franprix-lance-une-superette-ouverte-24-h-24-a-paris_5276349_3234.html\" target=\"_blank\" rel=\"noopener\">un magasin parisien ouvert 24h sur 24<\/a>. Pour l\u2019instant un tel horaire ne semble pas envisag\u00e9 \u00e0 Bruxelles, o\u00f9 le retailer est ouvert de 8 \u00e0 20h du lundi au samedi, mais pas le dimanche.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Visiblement l\u2019enseigne Franprix du\u00a0 groupe de distribution fran\u00e7ais Casino se sent bien \u00e0 Bruxelles : apr\u00e8s l\u2019ouverture d\u2019un premier magasin il y a un mois, un deuxi\u00e8me magasin est pr\u00e9vu. Diff\u00e9rents candidats franchis\u00e9s ont d\u00e9j\u00e0 manifest\u00e9 leur int\u00e9r\u00eat. Magasin pilote C\u2019est ce qu\u2019 a\u00a0 confirm\u00e9 Jean-Paul Mochet, directeur des enseignes de proximit\u00e9 du groupe Casino, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":25518,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-25521","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Franprix d\u00e9j\u00e0 \u00e0 la recherche d\u2019un deuxi\u00e8me point de vente \u00e0 Bruxelles - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Visiblement l\u2019enseigne Franprix du groupe de distribution fran\u00e7ais Casino se sent bien \u00e0 Bruxelles : apr\u00e8s l\u2019ouverture d\u2019un premier magasin il y a un mois, un deuxi\u00e8me magasin est pr\u00e9vu. 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