{"id":25580,"date":"2018-03-30T08:58:44","date_gmt":"2018-03-30T08:58:44","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/le-fabricant-des-genievres-peterman-et-smeets-absorbe-zizi-coin-coin-2\/"},"modified":"2018-03-30T08:58:44","modified_gmt":"2018-03-30T08:58:44","slug":"le-fabricant-des-genievres-peterman-et-smeets-absorbe-zizi-coin-coin-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/le-fabricant-des-genievres-peterman-et-smeets-absorbe-zizi-coin-coin-2\/","title":{"rendered":"Le fabricant des geni\u00e8vres Peterman et Smeets absorbe Zizi Coin Coin"},"content":{"rendered":"<p><strong>Bruggeman<\/strong>, le producteur de geni\u00e8vres connu pour ses marques Peterman, Hertekamp et Smeets, reprend son concurrent DBBS.\u00a0 L\u2019entreprise wallonne <strong>DBBS <\/strong>produit des boissons \u00e0 base de jus de citron frais, dont le c\u00e9l\u00e8bre ap\u00e9ritif Zizi Coin Coin.<\/p>\n<p><!--break--><\/p>\n<h2>Des \u2018local heroes\u2019 tr\u00e8s puissants<\/h2>\n<p>\u00a0\u00ab Nous sommes particuli\u00e8rement fiers d\u2019ajouter les marques Zizi Coin Coin, Couille de Singe et Monkey Balls \u00e0 notre gamme \u00bb, affirme le directeur g\u00e9n\u00e9ral de Bruggeman, Lieven Stevens, \u00e0 propos de cette acquisition.\u00a0 \u00ab La qualit\u00e9 et le go\u00fbt exceptionnels de ces marques locales puissantes sont un atout pour notre portefeuille \u2018local heroes\u2019. \u00bb\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>Selon les deux producteurs, les n\u00e9gociations ont dur\u00e9 des mois mais la prise de contr\u00f4le est maintenant termin\u00e9e.\u00a0 En tant que producteur et distributeur flamand des marques de geni\u00e8vre Peterman, Hertekamp, Fryns et Smeets, Bruggeman \u00e9tait d\u00e9j\u00e0 le num\u00e9ro un sur le march\u00e9 belge des geni\u00e8vres, selon ses propres dires.\u00a0 Cet accord va lui permettre de poursuivre le renforcement de sa position sur le march\u00e9 des boissons distill\u00e9es en Belgique.<\/p>\n<h2>\u00a0<br \/>\nAp\u00e9ritifs au jus de citron<\/h2>\n<p>Quelques marques locales bien connues viennent \u00e9largir la gamme de Bruggeman : depuis 1993, l\u2019entreprise DBBS originaire de Huy est sp\u00e9cialis\u00e9e dans la production d\u2019ap\u00e9ritifs \u00e0 base de jus de citron frais, avec son produit phare, Zizi Coin Coin.\u00a0 Elle est active sur le march\u00e9 belge mais \u00e9galement pr\u00e9sente (de fa\u00e7on limit\u00e9e) en France et aux Pays-Bas avec d\u2019autres marques comme Couille de Singe (Monkey Balls \u00e0 l\u2019international).<\/p>\n<p>\n\u00a0<br \/>\nDepuis 2009, Bruggeman fait partie du groupe fran\u00e7ais <strong>La Martiniquaise<\/strong>, deuxi\u00e8me acteur du march\u00e9 fran\u00e7ais.\u00a0 Par l\u2019interm\u00e9diaire de sa filiale flamande, le groupe est \u00e9galement actif aux Pays-Bas, puisque Bruggeman est devenu propri\u00e9taire d\u2019<strong>Inspirits Premium Drinks<\/strong> fin 2017.\u00a0 L\u2019entreprise r\u00e9alise ainsi un chiffre d\u2019affaires de 18 millions d\u2019euros.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bruggeman, le producteur de geni\u00e8vres connu pour ses marques Peterman, Hertekamp et Smeets, reprend son concurrent DBBS.\u00a0 L\u2019entreprise wallonne DBBS produit des boissons \u00e0 base de jus de citron frais, dont le c\u00e9l\u00e8bre ap\u00e9ritif Zizi Coin Coin. Des \u2018local heroes\u2019 tr\u00e8s puissants \u00a0\u00ab Nous sommes particuli\u00e8rement fiers d\u2019ajouter les marques Zizi Coin Coin, Couille de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":25577,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-25580","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le fabricant des geni\u00e8vres Peterman et Smeets absorbe Zizi Coin Coin - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Bruggeman, le producteur de geni\u00e8vres connu pour ses marques Peterman, Hertekamp et Smeets, reprend son concurrent DBBS. 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