{"id":25592,"date":"2018-03-30T10:20:20","date_gmt":"2018-03-30T10:20:20","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/les-chocolatiers-leonidas-en-ickx-vont-collaborer-avec-alibaba-2\/"},"modified":"2018-03-30T10:20:20","modified_gmt":"2018-03-30T10:20:20","slug":"les-chocolatiers-leonidas-en-ickx-vont-collaborer-avec-alibaba-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/les-chocolatiers-leonidas-en-ickx-vont-collaborer-avec-alibaba-2\/","title":{"rendered":"Les chocolatiers Leonidas en ICKX vont collaborer avec Alibaba"},"content":{"rendered":"<p>Les chocolatiers <strong>Leonidas <\/strong>et <strong>ICKX <\/strong>vont collaborer avec <strong>Alibaba <\/strong>avec l\u2019objectif de se lancer sur le march\u00e9 chinois : Leonidas a ouvert un webshop sur la plate-forme Tmall ce mois-ci, ICKX va ouvrir des magasins physiques en Chine gr\u00e2ce \u00e0 Alibaba.<\/p>\n<p><!--break--><\/p>\n<h2>Du chocolat belge en Chine<\/h2>\n<p>Alibaba souligne que le pouvoir d\u2019achat des Chinois augmente gr\u00e2ce \u00e0 la croissance rapide de l\u2019\u00e9conomie chinoise et \u00e0 l\u2019\u00e9mergence de la classe moyenne sophistiqu\u00e9e et cosmopolite.\u00a0 Cela rend le march\u00e9 chinois extr\u00eamement int\u00e9ressant pour les produits europ\u00e9ens de qualit\u00e9.<\/p>\n<p>\u00a0<\/p>\n<p>Leonidas a donc investi massivement dans ses activit\u00e9s internationales ces derni\u00e8res ann\u00e9es, en se concentrant sur le Royaume-Uni, l\u2019Allemagne, les Etats-Unis et la Chine.\u00a0 \u00ab La strat\u00e9gie visant \u00e0 am\u00e9liorer la notori\u00e9t\u00e9 et la visibilit\u00e9 de notre marque en Chine est mise en \u0153uvre de deux mani\u00e8res compl\u00e9mentaires : d\u2019une part, il y a l\u2019activit\u00e9 offline, avec l\u2019intention d\u2019ouvrir de nombreux magasins et shop-in-shops \u00e0 court terme et de gagner une pr\u00e9sence importante dans les grands magasins et les supermarch\u00e9s haut de gamme, et l\u2019activit\u00e9 online d\u2019autre part, avec l\u2019objectif de d\u00e9velopper notre propre e-flagshipstore \u00bb, a d\u00e9clar\u00e9 Philippe de Selliers, PDG de Leonidas.<\/p>\n<h2>\u00a0<br \/>\nUne collaboration tant online que physique<\/h2>\n<p>Tmall a \u00e9t\u00e9 choisi comme plate-forme principale pour cette pr\u00e9sence en ligne parce que, selon de Selliers, il est n\u00e9cessaire d\u2019\u00eatre un acteur online et de collaborer avec un partenaire solide en Chine.<\/p>\n<p>\u00a0<\/p>\n<p>L\u2019entreprise ICKX d\u2019Essen, qui produit quelque 400.000 chocolats par jour, conclut \u00e9galement un partenariat strat\u00e9gique avec l\u2019entreprise de Jack Ma apr\u00e8s un try-out chinois avec Alibaba en 2017 \u2013 le chocolat belge a notamment \u00e9t\u00e9 vendu durant le \u2018Single\u2019s day\u2019,<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/g%C3%A9n%C3%A9ral\/singles%E2%80%99-day-chamboule-le-calendrier-commercial-mondial-m%C3%AAme-ici\" target=\"_blank\" rel=\"noopener\"> une journ\u00e9e extr\u00eamement populaire en Chine<\/a>.\u00a0ICKX souhaite d&rsquo;ailleurs conclure des accords de franchise\u00a0pour y ouvrir des magasins physiques.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les chocolatiers Leonidas et ICKX vont collaborer avec Alibaba avec l\u2019objectif de se lancer sur le march\u00e9 chinois : Leonidas a ouvert un webshop sur la plate-forme Tmall ce mois-ci, ICKX va ouvrir des magasins physiques en Chine gr\u00e2ce \u00e0 Alibaba. Du chocolat belge en Chine Alibaba souligne que le pouvoir d\u2019achat des Chinois augmente [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":25589,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-25592","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les chocolatiers Leonidas en ICKX vont collaborer avec Alibaba - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Les chocolatiers Leonidas et ICKX vont collaborer avec Alibaba avec l\u2019objectif de se lancer sur le march\u00e9 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