{"id":25746,"date":"2018-04-09T16:55:36","date_gmt":"2018-04-09T16:55:36","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/aldi-gourou-de-la-mode-aldi-sud-vous-inspire-sa-nouvelle-plate-forme-lifestyle\/"},"modified":"2018-04-09T16:55:36","modified_gmt":"2018-04-09T16:55:36","slug":"aldi-gourou-de-la-mode-aldi-sud-vous-inspire-sa-nouvelle-plate-forme-lifestyle","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/aldi-gourou-de-la-mode-aldi-sud-vous-inspire-sa-nouvelle-plate-forme-lifestyle\/","title":{"rendered":"Aldi gourou de la mode ? Aldi S\u00fcd vous inspire via sa nouvelle plate-forme lifestyle"},"content":{"rendered":"<p>La cha\u00eene discount <strong>Aldi S\u00fcd <\/strong>se d\u00e9voile comme v\u00e9ritable coach lifestyle par le lancement d\u2019une nouvelle plate-forme d\u2019inspiration, prodiguant des conseils de cuisine, de jardinage, voire m\u00eame de mode.<\/p>\n<p><!--break--><\/p>\n<h2>Marketing de contenu pour la vie quotidienne<\/h2>\n<p>\u2018Aldi Inspiriert\u2019 est la nouvelle plate-forme en ligne du discounter Aldi S\u00fcd en Allemagne. Via ce nouveau canal de communication digital, qui a recours au marketing de continu, l\u2019enseigne souhaite renforcer la marque Aldi. Les consommateurs y trouveront des conseils et informations en tous genres en mati\u00e8re de recettes de cuisine, de fitness et de mode, ou encore de jardinage.<\/p>\n<p>\nA l\u2019exemple d\u2019un v\u00e9ritable magazine lifestyle le site est subdivis\u00e9 en six cat\u00e9gories : boire &amp; manger, maison &amp; d\u00e9coration, jardin, sant\u00e9 &amp; bien-\u00eatre, famille &amp; enfants et voyages. Les utilisateurs ont \u00e9galement la possibilit\u00e9 de personnaliser le site : en indiquant leurs pr\u00e9f\u00e9rences dans chaque cat\u00e9gorie, ils peuvent filtrer le contenu \u00e0 leur convenance.<\/p>\n<p>\n\u00ab Nous voulons <a href=\"https:\/\/www.esmmagazine.com\/aldi-sud-launches-aldi-inspiriert-online-platform\/58111\" target=\"_blank\" rel=\"noopener\">renforcer le lien des clients avec la marque Aldi S\u00fcd<\/a> en leur donnant de l\u2019inspiration pour leur vie quotidienne \u00bb, explique la directrice de communication Natascha Vrchoticky. A long terme le site web est appel\u00e9 \u00e0 devenir une plate-forme centrale o\u00f9 le retailer proposera diff\u00e9rents types de contenus, mais toujours avec l\u2019accent sur le divertissement.<\/p>\n<p>\nL\u2019objectif n\u2019est pas de proposer des produits, folders ou offres d\u2019emplois via cette plate-forme, pr\u00e9cise le groupe. Aldi Inspiriert s\u2019inspire du magazine bimestriel du m\u00eame nom, \u00e9dit\u00e9 par Aldi S\u00fcd depuis 2015.<\/p>\n<p>\u00a0<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La cha\u00eene discount Aldi S\u00fcd se d\u00e9voile comme v\u00e9ritable coach lifestyle par le lancement d\u2019une nouvelle plate-forme d\u2019inspiration, prodiguant des conseils de cuisine, de jardinage, voire m\u00eame de mode. Marketing de contenu pour la vie quotidienne \u2018Aldi Inspiriert\u2019 est la nouvelle plate-forme en ligne du discounter Aldi S\u00fcd en Allemagne. Via ce nouveau canal de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":25743,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-25746","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Aldi gourou de la mode ? 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