{"id":25763,"date":"2018-04-10T13:31:41","date_gmt":"2018-04-10T13:31:41","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/le-monde-enchante-des-legumes-chez-delhaize-2\/"},"modified":"2018-04-10T13:31:41","modified_gmt":"2018-04-10T13:31:41","slug":"le-monde-enchante-des-legumes-chez-delhaize-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/le-monde-enchante-des-legumes-chez-delhaize-2\/","title":{"rendered":"Le monde enchant\u00e9 des l\u00e9gumes chez Delhaize"},"content":{"rendered":"<p>D\u00e9sormais les clients de <strong>Delhaize<\/strong> ne trouveront plus de carottes au rayon l\u00e9gumes mais des \u2018fus\u00e9es oranges\u2019. Dans le cadre de cette campagne, visant \u00e0 stimuler les enfants \u00e0 manger des l\u00e9gumes, 12 veggies ont \u00e9t\u00e9 dot\u00e9s d\u2019un nom et d\u2019un emballage magiques.<\/p>\n<p><!--break--><\/p>\n<h2>Les vilains veggies transform\u00e9s en l\u00e9gumes magiques<\/h2>\n<p>Depuis le 9 avril Delhaize a d\u00e9marr\u00e9 une action ludique pour am\u00e9liorer la r\u00e9putation des l\u00e9gumes (principalement) aupr\u00e8s des enfants et des jeunes :\u00a0 douze l\u00e9gumes ont \u00e9t\u00e9 temporairement dot\u00e9s d\u2019un nom magique et d\u2019un emballage enchanteur pour les enfants. Durant une dizaine de semaines les clients ne trouveront plus de chicons au rayon l\u00e9gumes, mais des dents de dragons, ni de pleurotes, mais des trompettes de lutins.<\/p>\n<p>\nAvec cette action Delhaize compte faire aimer les vilains veggies aux kids, qui trop souvent ont une image p\u00e9jorative des l\u00e9gumes. Une n\u00e9cessit\u00e9, estime le retailer, sachant que les enfants entre 6 et 13 ans consomment \u00e0 peine 100g de l\u00e9gumes par jour, alors que la quantit\u00e9 recommand\u00e9e se situe entre 250 et 300 g. Les adultes ne font gu\u00e8re mieux : seuls 5% de la population belge mange quotidiennement la quantit\u00e9 recommand\u00e9e de 550g de fruits et l\u00e9gumes.<\/p>\n<h2>\nNez de clown et skis de grenouille<\/h2>\n<p>Pour le choix des noms Delhaize a demand\u00e9 conseil aux enfants, qui \u00e0 l\u2019\u00e9cole ont puis\u00e9 leur inspiration dans des histoires magiques et des contes de f\u00e9es et ont imagin\u00e9 des appellations comme nez de clown pour les tomates cerises,\u00a0skis de grenouille pour les haricots verts\u00a0ou encore\u00a0petites m\u00e9t\u00e9orites pour les grenailles. Pour les autres l\u00e9gumes Delhaize recherche encore des id\u00e9es et fait appel \u00e0 l\u2019imagination des enfants et de leurs parents qui peuvent transmettre leurs suggestions online ou en magasin.<\/p>\n<p>\nCette campagne s\u2019inscrit dans le cadre de la nouvelle strat\u00e9gie de Delhaize \u2018Du c\u00f4t\u00e9 de ma vie\u2019 qui s\u2019est d\u00e9j\u00e0 traduite par l\u2019action \u2018VitaMinis\u2019 et les \u2018Insoumis du sucre\u2019 proposant une gamme de produits Delhaize <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/les-grandes-cha%C3%AEnes-de-supermarch%C3%A9s-abaissent-la-teneur-en-sucre-de-leurs-marques-propres\" target=\"_blank\" rel=\"noopener\">contenant moins de sucre<\/a>.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>D\u00e9sormais les clients de Delhaize ne trouveront plus de carottes au rayon l\u00e9gumes mais des \u2018fus\u00e9es oranges\u2019. Dans le cadre de cette campagne, visant \u00e0 stimuler les enfants \u00e0 manger des l\u00e9gumes, 12 veggies ont \u00e9t\u00e9 dot\u00e9s d\u2019un nom et d\u2019un emballage magiques. Les vilains veggies transform\u00e9s en l\u00e9gumes magiques Depuis le 9 avril Delhaize [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":25760,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-25763","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le monde enchant\u00e9 des l\u00e9gumes chez Delhaize - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"D\u00e9sormais les clients de Delhaize ne trouveront plus de carottes au rayon l\u00e9gumes mais des \u2018fus\u00e9es oranges\u2019. Dans le cadre de cette campagne, visant \u00e0 stimuler les enfants \u00e0 manger des l\u00e9gumes, 12 veggies ont \u00e9t\u00e9 dot\u00e9s d\u2019un nom et d\u2019un emballage magiques.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/le-monde-enchante-des-legumes-chez-delhaize-2\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le monde enchant\u00e9 des l\u00e9gumes chez Delhaize - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"D\u00e9sormais les clients de Delhaize ne trouveront plus de carottes au rayon l\u00e9gumes mais des \u2018fus\u00e9es oranges\u2019. 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