{"id":25840,"date":"2018-04-13T08:22:35","date_gmt":"2018-04-13T08:22:35","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/colruyt-group-lance-une-action-a-grande-echelle-contre-les-dechets-sauvages-2\/"},"modified":"2018-04-13T08:22:35","modified_gmt":"2018-04-13T08:22:35","slug":"colruyt-group-lance-une-action-a-grande-echelle-contre-les-dechets-sauvages-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/colruyt-group-lance-une-action-a-grande-echelle-contre-les-dechets-sauvages-2\/","title":{"rendered":"Colruyt Group lance une action \u00e0 grande \u00e9chelle contre les d\u00e9chets sauvages"},"content":{"rendered":"<p class=\"gmail-page-header\">Au moyen d&rsquo;une infrastructure\u00a0adapt\u00e9e et d&rsquo;une campagne de sensibilisation nationale, <strong>Colruyt Group <\/strong>s&rsquo;attaque au probl\u00e8me des d\u00e9chets sauvages. 220 parkings de magasins seront pourvus de poteaux cendriers et d&rsquo;\u00eelots de tri.\u00a0Co\u00fbt du projet : 700.000 euros.<\/p>\n<p><!--break--><\/p>\n<div class=\"gmail-region gmail-region-content\">\n<section class=\"gmail-block gmail-block-system gmail-clearfix\" id=\"gmail-block-system-main\">\n<div class=\"gmail-field gmail-field-name-body\">\n<div class=\"gmail-field gmail-field-name-body gmail-field-type-text-with-summary gmail-field-label-hidden\">\n<div class=\"gmail-field-items\">\n<h2>Poteaux cendriers et \u00eelots de tri<\/h2>\n<div class=\"gmail-field-item even\">\n<p>L&rsquo;an dernier Colruyt avait d\u00e9j\u00e0 install\u00e9 <a href=\"https:\/\/www.colruytgroup.com\/wps\/portal\/cg\/fr\/accueil\/presse\/press-releases\/colruyt-group-investit-considerablement-dans-la-reduction-des-dechets-sauvages\/!ut\/p\/z1\/vVJRa8IwGPwtPvgYksbUdo9VsW6uK9M5tS8jtl-1W01rktb57xdFtgmiCGOBEAJ333F3H47wDEeC19mS66wQPDf_edR-Yy71fJfRwA9on3hPoc2eez4NQwtPDwBycjzSGdFOixA_pDi6nf970jX-K45wFAtd6hWep7JJSglKwfFFEnLgClSTxEUuq51GS1lUJcpEDUpnGsWFUFkCki9yWIPQKOFCoZwbZlLF-xRQAsrceAVaIcWrmi9B7VXLOEvwnBPGAdIELRJwEGMWRa7tLNACnJgxsFKrnR5dftsgDu0Rb2T7d92-4_uMXE8pOoWcmXAAXCriDOA06YsSBjBOJZ4bJ84PyB3ajHj98bA9tu3OvdvG0zqDLZ6IQq7N_oxvDGpA8MO1MMxOZu-bTeSZ4guh4VPj2T82b-SpDLrB0hjjemUGpgWenYri2R-LluvJZO22duhjNNhuX9JVXj96XqPxBYbs7pA!\/dz\/d5\/L2dBISEvZ0FBIS9nQSEh\/?urile=wcm%3Apath%3A%2Ffr%2Fpresse%2Fpress-releases%2Fcolruyt-group-investit-considerablement-dans-la-reduction-des-dechets-sauvages\" target=\"_blank\" rel=\"noopener\">des poteaux cendriers et des \u00eelots de tri<\/a>, avec des poubelles pour les d\u00e9chets r\u00e9siduels et les\u00a0PMC, sur les\u00a0parkings de 11\u00a0magasins Colruyt et de quelques centres de distribution.\u00a0Vu le succ\u00e8s de\u00a0cette phase\u00a0projet pilote, le groupe \u00e9tend le projet \u00e0 220 parkings Colruyt : le retailer y installera au total 600 nouvelles poubelles, 600 poteaux cendriers et 30 poubelles suspendues. Ce projet n\u00e9cessitera un investissement de 700.000 euros.<\/p>\n<p>\u00a0<\/p>\n<p>Le groupe m\u00e8ne \u00e9galement une campagne de sensibilisation nationale : \u00ab\u00a0Tout le monde trouve logique de jeter ses d\u00e9chets correctement chez soi, mais \u00e0 l\u2019ext\u00e9rieur, ce n\u2019est pas encore le cas\u00a0\u00bb, explique Vic De\u00a0Meester, coordinateur environnemental pour Colruyt Group : \u00ab\u00a0Cest pourquoi n<em>ous misons plus que jamais sur un changement des mentalit\u00e9s \u00e0 long terme.\u00a0\u00bb<\/em> Au moyen de publicit\u00e9s\u00a0et d&rsquo;affiches\u00a0en magasin et\u00a0dans les abrisbus\u00a0\u00e0 proximit\u00e9 des\u00a0magasins Coluyt, le groupe entend\u00a0r\u00e9duire les d\u00e9chets sauvages dans les espaces publics.<\/p>\n<p>\u00a0<\/p>\n<p>En outre\u00a0 le\u00a0groupe\u00a0affiche\u00a0 un message sur les emballages qui finissent typiquement en d\u00e9chets sauvages : six r\u00e9f\u00e9rences de boissons rafra\u00eechissantes et de chips de la marque Everyday,\u00a0soit 4,4 millions de\u00a0produits au total,\u00a0portent un label incitant le consommateur \u00e0 jeter ses d\u00e9chets dans les poubelles adapt\u00e9es. Un challenge ludique &lsquo;Trash Can Trick Shot&rsquo; invitant les gens \u00e0 jeter leurs d\u00e9chets dans la poubelle de mani\u00e8re originale compl\u00e8te cette action lanc\u00e9e par\u00a0Colruyt Group\u00a0dans le cadre de son plan quinquennal \u00ab Ensemble pour moins de d\u00e9chets sauvages \u00bb.<\/p>\n<p>\u00a0<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"gmail-fb-comments gmail-fb_iframe_widget\">\u00a0<\/div>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Au moyen d&rsquo;une infrastructure\u00a0adapt\u00e9e et d&rsquo;une campagne de sensibilisation nationale, Colruyt Group s&rsquo;attaque au probl\u00e8me des d\u00e9chets sauvages. 220 parkings de magasins seront pourvus de poteaux cendriers et d&rsquo;\u00eelots de tri.\u00a0Co\u00fbt du projet : 700.000 euros. Poteaux cendriers et \u00eelots de tri L&rsquo;an dernier Colruyt avait d\u00e9j\u00e0 install\u00e9 des poteaux cendriers et des \u00eelots de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":25837,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-25840","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Colruyt Group lance une action \u00e0 grande \u00e9chelle contre les d\u00e9chets sauvages - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Au moyen d&#039;une infrastructure adapt\u00e9e et d&#039;une campagne de sensibilisation nationale, Colruyt Group s&#039;attaque au probl\u00e8me des d\u00e9chets sauvages. 220 parkings de magasins seront pourvus de poteaux cendriers et d&#039;\u00eelots de tri. 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